6. Brand Awareness Acquire new customers / clients Launch new products / services Facilitate sales increase Either nobody or not enough people know of your offering You have sucked your current clients dry and need to find new blood No one knows about your offering Your balance sheet is probably not healthy at this point © Copyright 2010 Dawn Anna Investments (Pty) Ltd.

7. Advertising (print, radio, television, internet & word of mouth) Events (product/service launch, gala dinners, press conferences) Promotions (in-store, direct marketing, shopping centres) Email marketing Focus Groups

8. Brand Awareness Acquire new customers / clients Launch new products / services Facilitate sales increase “Our focus group results, tell us we have achieved our goal!” “We have a list of ‘new’ email addresses / cell phone numbers!” “Our campaign was a success because everyone talks about us!” “Our sales figures have increased drastically!” © Copyright 2010 Dawn Anna Investments (Pty) Ltd.

9. Extra! Read ALL about it!

11. LisaTim MindiThabo Sam

12. Brand Awareness Start here Develop a mobile presence, e.g. a mobisite or piggy-back on an existing platform (MXit) Include a “Refer a Friend” function (viral marketing) Use conventional marketing tools to introduce your mobile offering to your target market, e.g. by prominently adding “SMS keyword to short code” campaigns (opt-in) to enter a competition and to drive people to your mobile presence On your mobile presence, allow people to double opt-in for specific campaigns and services © Copyright 2010 Dawn Anna Investments (Pty) Ltd.

13. Acquire new customers / clients You have achieved brand awareness Create compelling reasons for your potential customers / clients to engage you on your mobile presence (campaigns) Advertise these campaigns to your double opt-in database (e.g. via bulk SMS) Advertise these campaigns with conventional marketing tools Use the campaigns to collect customer data on your mobile presence (subscriber info) Use customer data to create Quality Leads™ © Copyright 2010 Dawn Anna Investments (Pty) Ltd.

14. Launch new products / services Create Brand Awareness for your new products / services Create compelling reasons for your potential customers / clients to engage you on your mobile presence (campaigns) Advertise these campaigns to your double opt-in database (e.g. via bulk SMS) Advertise these campaigns with conventional marketing tools © Copyright 2010 Dawn Anna Investments (Pty) Ltd.

15. Facilitate sales increase Sweeten the deal by activating your mobile presence with: - special offers - vouchers - coupons - discounts - store locator - product information - customer feedback - shopping list - products related how-to tips - free content (wallpapers) - competitions Advertise these campaigns to your double opt-in database (e.g. via bulk SMS) Advertise these campaigns with conventional marketing tools © Copyright 2010 Dawn Anna Investments (Pty) Ltd.