5. Process Ecosystem People

6. Deliver more value faster with a single, powerful solution: Gain value quickly with purpose-built industry and operational capabilities in a single solution. Scale your organization quickly with a single global solution. Gain immediate insight and unlock greater productivity with a Role Tailored user experience. Increase opportunities and reduce risk with an agile solution: Plan, visualize, and change your business by using unified natural models. Support your business today and tomorrow with flexible deployment alternatives (centralized, decentralized or two-tier). Differentiate your business easily with model-driven layered architecture. Drive user involvement and innovation with an easy-to-use solution: Drive user adoption with a solution that is familiar and simple to use. Connect employees, customers, suppliers, and partners easily through integrated collaboration capabilities Streamline IT processes by simplifying management of your ERP solution at every stage of the life cycle Powerful Agile Simple

7. Retail Back Office Front Office Loyalty Management & Social Commerce Order Management Replenishment Logistics Financial Management Multi-Channel Mgmt. Store Operations & Merchandising Customer Care Microsoft Operations Solution for Retail Supply Chain Integration Financials Stores Core Foundation  Point of Sale  Store Management  Merchandising  Financial Management  Multi-Channel Retailing  Commerce  Call Center  Demand Management  Replenishment Demand Planning Replenishment Catalog Kiosk Web 360 Degree View & Optimization  Clienteling  Marketing (Multi-Channel)  Customer Care  Loyalty Management MarketingCustomer Care Deeper Engagement Mobile Empowered Retailers  Additional Channels  Social Media  Mobile  Marketing  Personalized Content Across Channels Social Media

9. End-to-End Services Offerings Solution Envisioning Decision Accelerator Offering Solution Optimization - Optimization Offering Solution Delivery - Implementation Offering - Upgrade Offering Solution Support Microsoft Premier Offerings Mitigate Risks Role Guidance Business Process Maps Project Plan & WBS Scalable Workflows Environment Specification ROI Business Case Improve Consistency & Predictability Increase Agility Microsoft Dynamics SURE STEP DiagnosticDeploymentOperationAnalysisDesignDevelopment

10. Contains guidance, tools, templates, and recommended practices for Microsoft Dynamics implementations Provides supplemental functional guidance  Project management library  Organizational change management library Includes lifecycle phase-specific Offerings  Decision Accelerators  Implementation and upgrade  Optimization Identifies the roles involved in each activity  Consultant roles  Customer roles

11. Upgrade Assessment

12. Waterfall Methodology Enterprise  For complex single-site deployments  For global or multi-site organizations where unique country/site-specific needs must be factored on top of a core Solution Waterfall Methodology Agile Methodology Waterfall Methodology Standard  Lean approach  For implementation at a single site  Medium-to-large number of users Rapid  Accelerated approach  For implementation with minimal or no customizations Agile  For a single site  Involves specific features and moderate-to-complex customizations  Small to medium number of users Upgrade  Technical approach for moving from existing to a subsequent release of Microsoft Dynamics  For projects ranging from simple to very complex

13. Technology Organization Solution Environment Specification Data Migration Requirements Fit Gap Analysis Process and Functional Requirements Training Plan Baseline Project Plan Integration and Interface Design Solution Design Technical Design Functional Design Deployment Plan Production Specification Solution Testing UAT Scripts Transition to Support Production Environment UAT User Training GO LIVE DiagnosticDeployment Operation Analysis DesignDevelopment

14. Common Requirements Across Sites Unique Requirements at Each Site CORE BUILD Site 1 BuildSite 1 Rollout Site 2 BuildSite 2 Rollout Multiple Site BuildsMultiple Site Rollouts Site 1 Build and Rollout Site 2 Build and Rollout Multiple Site Builds and Rollouts

17. Highly trained professionals Largest specialty bedding retailer Founded in 1986 in Houston, TX Largest geographic footprint Best guarantees for high customer satisfaction Jobs in 100’s communities Best selection among multiple brands

18. Existing IT solutions could not support Mattress Firm organic and external growth plans. Current system design and architecture was not capable of embracing innovation and evolution of the business.  Replacing GERS ERP an Escalate Retail (now Red Prairie) for Point Of Sale (POS), warehouse management, delivery scheduling, purchase order management, replenishment, merchandising and inventory management with a robust and flexible system. Due to poorly designed system and data architecture, the legacy ERP solution was not capable of supporting that growth nor did it offer much adaptability and flexibility. Mattress and Furniture retail industry is extremely fragmented with significant market share belonging to small non tech savvy “mom & pop” stores/chains. Hence best of breed applications – although feature rich- do not provide flexibility and scalability that Mattress Firm needed.  Looking for a system that will be able to bring the necessary innovation, scalability and flexibility. Mattress business is driven by the unique sales and customer facing systemic requirements associated with the big ticket industry. Mattress Firm needed to differentiate with a system that would bring customer experience to another level by leveraging innovation.  Mattress Firm was looking at an adaptable system that be able to increase customer satisfaction. Support Business Growth Scalability and Flexibility Best in Class Customer Experience

19. Existing IT solutions could not support Mattress Firm organic and external growth plans. Current system design and architecture was not capable of embracing innovation and evolution of the business.  Replacing GERS ERP an Escalate Retail (now Red Prairie) for Point Of Sale (POS), warehouse management, delivery scheduling, purchase order management, replenishment, merchandising and inventory management with a robust and flexible system. Due to poorly designed system and data architecture, the legacy ERP solution was not capable of supporting that growth nor did it offer much adaptability and flexibility. Mattress and Furniture retail industry is extremely fragmented with significant market share belonging to small non tech savvy “mom & pop” stores/chains. Hence best of breed applications – although feature rich- do not provide flexibility and scalability that Mattress Firm needed.  Looking for a system that will be able to bring the necessary innovation, scalability and flexibility. Mattress business is driven by the unique sales and customer facing systemic requirements associated with the big ticket industry. Mattress Firm needed to differentiate with a system that would bring customer experience to another level by leveraging innovation.  Mattress Firm was looking at an adaptable system that be able to increase customer satisfaction. Support Business Growth Scalability and Flexibility Best in Class Customer Experience Microsoft Dynamics AX for Retail was ultimately selected by Mattress Firm as: The best fit solution from a functional, technical, and flexibility standpoint Offering a strong foundational platform that would allow the business to grow and evolve over time The high degree of integration between Microsoft Dynamics AX and other Microsoft technologies supported Mattress Firm’s goal of IT standardization and simplicity

21. Support of business objectives: Microsoft Dynamics AX met all requirements to support Mattress Firm providing the necessary capabilities to efficiently run their business and scale as the company is growing. Strategic solution: Mattress Firm unveiled some opportunity to take advantage of strategic capabilities such as market level assortment planning and pricing Simplification: integration with CCH, an ISV for sales and use tax calculation, the manual maintenance of tax tables in the legacy system has been eliminated along with the associated human error that is inherent in any manual process. Efficiency: Dynamics AX enabled Mattress Firm to switch from a rigid and outdated reservation order system to a very dynamic Available to Promise feature which is a more accurate, more flexible and more productive supply chain enhancement than other competing ERP systems. Better customer experience: Simpler sales system that allows sales people to focus more on assisting customers. Same day delivery: Mattress Firm’s key differentiator: same day delivery available directly from the POS: through customizations on top of the base solution, Mattress Firm now has a delivery scheduling module in place that provides real-time graphical visibility to delivery slot availability on the sales floor via the POS. Support Business Growth Scalability and Flexibility Best in Class Customer Experience