1. Module one Understanding tourism & your destination This publication has been produced with the financial assistance of the European Union. The contents of this publication are the sole responsibility of SNV/ ILO and can in no way be taken to reflect the views of the European Union. For more information on EuropeAid, please visithttp://ec.europa.eu/europeaid/

2. Module introduction Topic 1: Introduction to tourism Basic concept: tourism and tourists The tourism cycle Tourism impacts Topic 2: Understanding your destination Motivation and needs of tourists Local tourism attractions Available excursion products and services 2

3. Introduction to tourism Topic One

4. What is Tourism? Activities connected with: Trips taken by people outside their habitual residences; aimed at satisfying their needs for sightseeing, study, leisure or recreation; in a certain period of time. Vietnam Tourism Law, 2005 4

5. Activity 1: tourists’ travelling purpose Discuss the following questions based on your own experience and observation: Who are the tourists? Where do they come from? What are their travelling purpose? 5

6. What is a tourist? Tourist means a person who travels for either tourism or for other purposes combined with tourism, except for those who go to study, work or practice their professions to get paid at the places of destination. There are two type of tourists: Domestic tourists: Vietnamese or foreigners who are working in Vietnam, travelling within Vietnam. International tourists: Foreigners travel from another country to Vietnam (Vietnam Tourism Law, 2005) 6

7. Purpose for travelling Leisure: to have fun! Holiday: to enjoy the destination - culture, festivals, activities, attractions, beaches, food, etc. Visiting Friends and Relatives: e.g. for Tet, family events such as weddings, or to visit each other. Business: attending conferences, meetings, trading, study, etc. 7

8. The Tourism Cycle The particular sequence in which tourism business services are used by tourists Each business in the Cycle fills a particular need or several needs of the tourist. However, they together provide a tourist experience. Hotel Restaurant Tour (guide) Bus Flight Train (station) 1. Pre-arrival 2. Arrival and in-destination 3. Departure 8

9. Activity 2: Flashcards -the tourism cycle Take a flash card Place their cards in the right sequence in the guest’s travelling route from their home country to the destination (village) and return. 9

10. Key actors in a tourism cycle Transport Travel & tours Accommodation Food & beverages Tourism attractions Retails Other actors… Homestay Boat Operator Meal Travel agent Tour operator Attraction operators 10

11. Activity 3: Group work – positive & negative tourism impacts Divide into three groups. In 10 minutes, discuss and identify tourism impacts Group 1: Positive and negative impacts of tourism on economic Group 2: Positive and negative impacts of tourism on environment Group 3: Positive and negative impacts of tourism on social Group 4: Positive and negative impacts of tourism on cultural Present group discussion outcomes 11

12. Positive Impacts of Tourism Benefits: Income Employment Government services Living standards Cultural exchange 12

13. Negative Impacts of Tourism Litter Lose natural beauty Begging Crime Lose wildlife Local culture is affected Lose valuable artifacts Disturb villagers 16

14. Understanding your destinations Topic 2

15. Activity 4: Video clip Watch a video clip about Vietnam tourism and discuss following questions: Who this video clip is aimed at? What are major attractions and tourist assets in Vietnam? Where is your destination or asset within Vietnam? What does it contribute to the Vietnamese tourism product inventory? 22

16. Motivations for visiting Vietnam Authentic, exciting, natural and cultural experiences. Explore and discover beautiful landscapes. Practice outdoor and adventure sports Admire and experience Vietnam’s diverse culture Interact with the country’s people and learn about different lifestyles. Experience flora and fauna in its national parks. Pilgrimage. 23

17. Needs of tourists A place to stay Transport Food and drink Things to see and do Access to facilities: bank, electricity, … Communication: Internet, post to send postcards, … Safety and security: to feel that they are not in any danger … Tourist driver must have good knowledge on local tourism attractions and available services to serve their guests better. 24

18. What do tourists like to do in Vietnam? 1.Buying local handicrafts 2.Cycling 3.Taking photos 4.Visiting temples 1 2 3 4 25

19. What do tourists like to do in Vietnam? 1.Attending festivals 2.Visit caves & waterfalls 3.Learning about local agriculture 4.Seeing birds & wildlife 1 2 3 4 26

20. Visit attractions 27

21. Tourism attractions are selected tourism resources that induce tourists come to the destination. There are three types of tourism attractions: Cultural and historical attractions: 1.Tangible cultural attractions 2.Intangible cultural attractions 3. Natural attractions: landscapes, ecological systems and biodiversity. Tourism attractions 28

22. Tangible cultural attractions 1.Historical buildings 2.Monuments 3.Churches/Cathedral 4.Architectural 1 2 3 4 29

23. Intangible cultural and historical attractions 1.Ethnicity 2.Religions 3.Rituals, customs & traditions 4.Arts (Music, songs & dances) 1 2 3 30 4 3

24. Examples of natural attractions 1.Rice terraces 2.Mountains 3.Forest 4.Landscapes 1 2 3 4 31

25. Examples of ecosystems & biodiversity attractions 1.Mangrove forest 2.Lunger 3.A thousand-year tree 4.Sea turtle 1 2 3 4 32

26. Activity 6: identify tourism attractions Break into three groups In 15 minutes discuss and identify tourism attractions in your destination. - Group 1: tangible cultural attractions - Group 2: intangible cultural attractions - Group 3: natural attractions Draw a map of the destination and indicate these attractions in the map. Describe significant attributes of each attractions. Presents group discussion outcomes Comments and inputs from other groups 33

27. Excursions and tourism services Tourism services: Where to provide following services with good quality Accommodation Food and beverage Shopping Banking Health care Security 34

28. Activity 7: Knowledge of your destination Break into four groups. Identify available tour/services as requested for each group - Group 1: identify at least five available tours - Group 2: identify 10 places offer accommodation service -Group 3: identify 10 place offer food and beverage service (cafe/bar/restaurants) - Group 4: identify 10 places for shopping Describe the products/services/ places Explain why they want to introduce these places to tourists 35

29. Thanks for your attention! The HITT Programme and its Contributors This series of materials has been produced in collaboration between the High Impact Tourism Training for Jobs and Income Programme (HITT) funded by the European Union and the International Labour Organisation (ILO) in Vietnam. These programmes and organisations contributed to the development and printing of this material and will be using these training materials to deliver High Impact Tourism Training to their respective target beneficiaries. The programme supports informal workers and potential workers from the tourism sector of Vietnam to enhance their productivity and professionalism, and to increase their employability and income opportunities. The HITT programme is implemented by the Netherlands Development Organisation (SNV) through the financial assistance of the European Commission (EC) Investing in People programme. This publication has been produced with the financial assistance of the European Union. The contents of the publication are the sole responsibility of the HITT Programme and can in no way be taken to reflect the views of the European Union. For more information on Europe Aid, please visit http://ec.europa.er/europeaid/