1. + Elements of Design Principles of Design In Graphic Design

2. + Elements of Design SHAPE A shape is a geometric figure. COLOUR Also called Hue TONE Tone is the lightness or darkness of a colour.

3. + BALANCE spread out; one area not over loaded Symmetrical Asymmetrical

4. + Balance examples…

5. + Contrast light/dark horizontal/vertical Big to little Fat to thin Rough to smooth

6. + Contrast examples…

7. + Emphasis Establishing centers of interest which focus the viewer’s attention. If all the elements are given relatively equal weight, there will be no emphasis.

8. + Directional Forces Both implied and actual, they help guide the eye and mind movement of the viewer. They can also bind the work into a single entity (being or thing).

9. + Scale and Proportion The real, apparent size of an object seen in relation to other objects, people, its environment, or the proportions of the picture plane.

10. + Repetition The recurrence of a design element coupled with a certain order to the repetition. Provides continuity, flow, direction forces etc. BUT… too much of the same becomes monotonous

11. + Gradation from light to dark/dark to light

12. + Harmony similar and related elements (makes sense)

13. + Unity The force operating within a work of art which can give it the appearance of oneness or resolution. The consistency of the concept. When any variety of these principles are combined a design becomes very successful and hard to ignore. That design commands your attention, it guides your eye through and keeps you visually entertained.

14. + Unity continued…

15. + Line Line can be the linear marks made with a pen or brush tool or the edge created when two shapes meet. Direction Horizontal, Vertical or Oblique (slanting or sloping)

16. + Texture Surface is or looks: rough, smooth, soft, hard, glossy etc.