1. Television Industry Websites Kaitlyn Deutsch Rebecca Thompson Jordan Wright Joe Yosten HGTV: www.hgtv.comwww.hgtv.com MTV: www.mtv.comwww.mtv.com Comedy Central: www.comedycentral.com www.comedycentral.com Travel Channel: www.travelchannel.comwww.travelchannel.com

2. www.HGTV.com Purpose  Inspire homeowners- “Start at Home” motto  Give home and gardening decorating ideas  Promote TV shows  Buying tips and links to where items can be bought  Viewer interaction with the TV hosts and giveaways  Geared toward homeowners of all ages and genders Content  Eleven category toolbar:  Decorating, Home Improvement, Landscaping, Crafts, Organizing, Dream Home, Holidays, Kitchens, Bathrooms, on TV, and Shop  HGTV’s Dream Home, GMC Terrain, and $500,000  A lot of information on homepage, but easy to navigate and appeasing to the eye

3. Blogs  Message Boards  Categorized by topics  Strict on keeping these categorized  Available for public to make comments and ask questions  Answers from TV hosts  Blogs on “Designs Happen”  Designers post blogs about once a day  Decorating ideas with pictures  Public can make comments Social Networking  Facebook  HGTV fan page: 200,000 fans and counting  Includes polls, “chance to win,” and pictures  Twitter  23,061 followers  Daily Tweets  Show updates: “Tonight: All-new ‘Bang for your Buck’ with Vern Yip. 9:30/8:30c”  Dream Home giveaway reminders  LinkedIN  VP Creative Director  Design Assistants  TV show designers

4. www.MTV.com Purpose  Generate a plethora of information  Watch the latest music videos and get up to date information on celebrity and music news  Increase brand awareness toward the adolescent and young adult target audience Content  First stop for fans who want to voice their opinions  Celebrity news/gossip in an informal blogger fashion  Comparable to a teen magazine  Information provided on how to be on MTV shows like Real World and True Life

5. Blogging  Celebrity news, concert updates, and product reviews  Professional bloggers, but does not provide a forum for views to voice their opinions  Add a refreshing personal voice to the corporate website Social Networking  Facebook  1,187,736 fans  Links and mini video clips found on the website too  Twitter  Most up to date information of all the online media  News flashes, to the minute, on when shows are going to play  New television shows are heavily promoted

6. www.ComedyCentral.com Purpose  A place where viewers can experience ‘extras’  Jokes  Games  Old episodes and previews  Interviews  Interaction  Attract new viewers Content  Programming information  Full episodes and previews  Online games  Online shop  ‘Flux’  Message Boards  Appearance  Great navigation bar  Cluttered  Confusing  Search bar

7. Blogging  Twitter, Facebook, My Yahoo, Newsgator, Bloglines, Video and text media  ‘Comedy Central Insider Blog’  Linked to show’s home pages  Daily Show with Jon Stewart  Colbert Report  Tosh.0 Social Networking  Facebook  Approaching 80,000 ‘fans’  Linked to 9 other Comedy Central sponsored pages  ‘Facebook Connect’  Twitter  Follow ‘Comedy Central USA’  About 10,000 followers  Inform and update  Communicate  Feedback  Interaction  All congruent with each other

8. www.TravelChannel.com Purpose  To attract and maintain traffic through content  Existing viewers seeking additional programming features  Non-viewers seeking travel information  Increased viewership = Increased and higher quality sponsors  $$$ Content  Programming information  Schedule, upcoming specials, individual show landing pages  General travel information  Highlighted travel destinations, information about certain areas of the world (interactive ‘globe’)  Advertising  Cruise ships, airlines, clothing

9. Blogging  Show-specific blogging  Each show’s landing page has blog/vlog written by host  General travel blogs  Various travel blogs with contributions from an array of employees  Executives, camera crew  Linked blogs  A number of links to travel blogs not associated with The Travel Channel  AOL travel blog, culinary travel blog Social Networking  Facebook  33,000 fans  Higher focus on Travel Channel itself  Links to Travel Channel clothing, iTunes and Amazon show purchasing  Twitter  26,000 followers  Periodic updates on upcoming shows, general travel information, and links to show Twitter pages  LinkedIN  Much more of a corporate focus  Median age: 34  ‘Producer’ predominant job title

10. Comparison of Networks  Similarities  Similar focuses, different content  Successful at promoting television networks  Busy, colorful, and busy (especially MTV.com)  Helpful tool bar for navigation at top of home page  Use of blogging  Differences  MTV has a more narrow focus (young teens to young adults) vs the other three sites appeal to most ages.  HGTV is the only website that you cannot directly link to any social networking sites  HGTV offers the most information for the related topic (home and gardening), while the other focus more the television shows  MTV has largest presence on Facebook (1,187,000 fans) and Twitter (471,000 followers)  The Travel Channel easiest to navigate

11. Recommendations for the Industry  All networks should take advantage of Websites  Relatively cheap  Increase brand awareness  More traffic will increase advertising to support the site  Blogging and Social Networking  Sites such as Twitter and Facebook are free- so use them!  Offer substantial information without getting conjested  Responsibility rather than an option  A must-have in order to compete within the industry