1. Mary Lou Roberts IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE! October 2009

2. Mary Lou Roberts MARKETER TALKS CONSUMER LISTENS (MAYBE) October 2009 2 WHERE WE’VE BEEN -THE MASS MEDIA MODEL Repurchase/Regular UseTrialPreferenceLikingComprehension/KnowledgeAwareness

3. Mary Lou Roberts October 2009 3 WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS Many Communications Channels (Young) Consumers Ignore Traditional Media Traditional Communications Increasingly Ineffective

4. Mary Lou Roberts WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS October 2009 4

5. Mary Lou Roberts WHAT IS SOCIAL MEDIA? October 2009 5

6. Mary Lou Roberts SOCIAL MEDIA October 2009 6  Discussion Boards/ Forums/ Chat Rooms  Clubs/ Groups/ Communities  Review/ Rating Sites  Direct Feedback (Solicited)  Blogs  RSS  Social Networks  Personalized Search (Tags or Search-Engine Powered)  Wikis and Other Collaboration Tools  Podcasts  Virtual Worlds  “Mash Up” “Web 1.0” “Web 2.0”

7. Mary Lou Roberts ALREADY AT NEXT STAGE—WEB 2 October 2009 7 Webcast (58 min) http://www.youtube.com/watch?v=sVtN8jlTCUM Presentation http://www.slideshare.net/oreillymedia/web-squared?src=embed

8. October 20098

9. Mary Lou Roberts Web as platform Harnessing collective intelligence Data subsystems get better as used Mobile sensors connected to cloud databases Information shadows WEB MEETS WORLD October 2009 9

10. Mary Lou Roberts WE NEED A FACEBOOK PAGE STRATEGY IMPERATIVE October 2009 10 SOCIAL MEDIA STRATEGY WE NEED A SOCIAL MEDIA STRATEGY

11. Mary Lou Roberts KEY DRIVERS—B2C AND B2B October 2009 11 Web 2.0 Web 2.0 Web Squared G2C Communication?

12. Mary Lou Roberts DEVELOPING SOCIAL MEDIA STRATEGY October 2009 12

13. Mary Lou Roberts EXPERIENTIAL BRANDS LED WAY October 2009 13

14. Mary Lou Roberts IT IS COMPLEX, DIFFICULT October 2009 14

15. Mary Lou Roberts RAZORFISH RECOMMENDATIONS October 2009 15 http://fluent.razorfish.com/publication/?m=6540&l=1

16. October 200916 B2B NOT THAT DIFFERENT!

17. Mary Lou Roberts B2B PARTICIPATING IN BIG WAY October 2009 17 Access from this page: http://www.searchengineguide.com/sage-lewis/b2b-buyers-are-using-social-media-in-a-h.php

18. Mary Lou Roberts INTERESTING B2B SITE October 2009 18 http://socialmediab2b.com /

19. Mary Lou Roberts.GOV ALSO! October 2009 19 http://adage.com/brightcove/lineup.php?lineup=1266084202

20. Mary Lou Roberts IS IT NOW INBOUND MARKETING? October 2009 20 http://diy-marketing.blogspot.com/2009/07/now-its-inbound-marketing.html

21. Mary Lou Roberts Many-to-Many Continuous Interaction Open/Transparent Consumer Chooses Content Marketer Must Provide Enormous Content – On Demand – With Permission People/Visitors/Customers Expect to Contribute THINKING ABOUT MARKETING NEW WAY OF THINKING ABOUT MARKETING October 2009 21

22. Mary Lou Roberts Optimize – Blog Posts – Tag Photos, Videos – Press Releases – Web Pages Links RSS Feeds November 2007 22 SEARCH IS ONE KEY COMPONENT Create Visibility at Every Opportunity

23. Mary Lou Roberts November 2007 23 AN INTERACTIVE VISION BECOME PLACE WHERE LIKE- MINDED PEOPLE CONNECT ENCOURAGE CONTRIBUTION INCORPORATE INTERACTIVITY LISTEN ENGAGE ENCOURAGE COCREATION

24. October 200924

25. Mary Lou Roberts 1.Google Alerts (www.google.com/alerts)www.google.com/alerts 2.TweetBeep (www.tweetbeep.com)www.tweetbeep.com 3.Online ID Calculator (www.onlineidcalculator.com)www.onlineidcalculator.com 4.Bit.ly (www.bit.ly) – tracking toolswww.bit.ly 5.Addictomatic (www.addictomatic.com)www.addictomatic.com YOUR PERSONAL BRAND November 2007 25 Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online by William ArrudaWilliam Arruda http://www.marketingprofs.com/9/tools-tracking-measuring-evaluating-personal-brand-online-arruda.asp Mitch Joel http://www.twistimage.com/blog/