1. Social Media Marketing Lecture 3 Blogging

2. Jing Demo Demo of 3’ video creation on Jing

3. Setup Your Business Write a one page business overview – Select a product/service category – Create brand name – Define target audience – Set Objectives for your SM Use the above as your first blog post

4. Setup Your Business Email me (coursari@msu.edu) with subject SMM your links to:coursari@msu.edu – Facebook Profile & Page – Twitter – LinkedIn – Blog URL – Share a dropbox folder Register here: http://db.tt/RqMl3PThttp://db.tt/RqMl3PT Upload Jing movie by Monday Mar. 14 23:59

5. Blog Example

6. Our Course Blog https://iesegsmmss11.wor dpress.com/

7. Blogging Checklist Posts & Comments Tags / Tag Cloud Twitter Blog Stats Akismet Blogroll / Links (with images) Polls Calendar Pages

8. Dr. C’s Top 10 Blog Tips 1.Post regularly – Breaking News (& news coverage) – Photos & Videos – Interviews (experts, board members, community) 2.Allow comments & Reply - Positively / adding value 3.Link to other SM (get more fans & followers) 4.Share value-adding resources

9. Dr. C’s Top 10 Blog Tips 1.Have a Usable Design - Easy to Use, Useful, Attractive, & Appropriate 6.Use Widgets 7.Allow sharing 8.Provide email updates & Setup RSS feed 9.Use Polls to drive up interactivity/engagement 10.Ask supporters to donate