1. Industry news

2. Objectives Brief overview of the industry Why it’s important to know what is going on in the industry How to keep up to date – tips/suggestions An overview of each industry news site with examples Summary Overview

3. Give you a guide to each of the main industry websites Enable you to effectively seek out relevant information Gain a basic understanding of the media industry as a whole with a deeper understanding of how search plays a part in it Objectives

4. Introduction Search Engine Marketing (SEM) is part of the Media Industry The Search Engine Market is a fast paced industry which changes on a regular basis It is important to have up to date knowledge of the industry in order to keep ahead of the game and to have a rounded knowledge of the whole of the industry Introduction

5. Check industry websites on a daily basis Find information on news, stories, search tips and search ideas Get an overview of all aspects of the media but particularly paying attention to updates on search Inform colleagues of any important/relevant news stories Subscribe to industry sites newsletters Information straight to your inbox on a regular basis Sign up to receive daily or weekly alerts Monthly newsletters Industry News

6. Industry News Sites

7. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.brandrepublic.comhttp://www.brandrepublic.com Industry News Sites

8. Background Part of Haymarket Publishing Available Online/Offline? Brand Republic and home to ‘Campaign’ magazine and ‘Marketing’ magazine on the web. What do they specialise in? Advertising, marketing, public relations and new media What is included on their site? 40 news stories a day Archive of 250,000 news stories Advertise over 2,000 jobs Top five industry advertising and media stories online by 9am Covers news on: Advertising, Creative, Design, Digital, Direct Marketing, Marketing, Media and PR Insight with analysis and comment Statistics to back up business cases Monitoring competitors Basic ‘how to’ guides for the entry-level end of the market Industry News Sites

9. Example news story: Google beat Microsoft and Yahoo! to supply search services for the social networking site MySpace.

10. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.mediaweek.comhttp://www.mediaweek.com Industry News Sites

11. Background US based publication Affiliate sites- Adweek and Brandweek Available Online/Offline? Mediaweek is an extension of Mediaweek magazine What do they specialise in? Provide insight, news and analysis on the media industry. What is included on their site? Top 10 directories for: consumer magazines by circulation, daily newspapers by circulation, cable TV networks by subscribers, all broadcast TV networks, radio networks by audience, and web brands by unique viewers Affiliate site Adweek provides job search facility and CV workshop Industry News Sites

12. Google report click fraud auditing firms are estimating incorrect data. Example news story:

13. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://revolutionmagazine.comhttp://revolutionmagazine.com Industry News Sites

14. Background Launched as a monthly magazine in June 1997 by Haymarket Publishing to help marketers learn new strategies for business success. Available Online/Offline? Weekly magazine and regularly updated website What do they specialise in? Digital economy What is included on their site? Provide news, features, reports, case studies and in-depth analysis They aim to place digital economy in context in an overall business strategy including: Information on marketing and promotion E-commerce Supply chain management Customer service Internal communications Data management Industry News Sites

15. Example commentary: Commentary from Dan Clays, MD at Quantum

16. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  Industry News Sites URL: http://www.seroundtable.comhttp://www.seroundtable.com

17. Background Report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums and provide a synopsis of threads. Available Online/Offline? Only available online What do they specialise in? Search Engine Marketing What is included on their site? Relevant/interesting threads Synopsis of threads Single source to locate interesting SEM threads Cover 11 different SEM forums daily The reader has opportunity to submit threads they would like to be reviewed Industry News Sites

18. Example forum thread: PPC Fraud Are we resigned to accepting it? Google and Yahoo seem to have no real incentive to combat problem

19. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.searchenginewatch.comhttp://www.searchenginewatch.com Industry News Sites

20. Background Replaced “A Webmaster's Guide To Search Engines” created by Danny Sullivan Available Online/Offline? Online only What do they specialise in? Search Engine Marketing What is included on their site? Contains news stories, blog, and a forum where users can discuss issues with other users Provides search tips, resources ratings, statistics and listings to help improve your searching techniques. Explains technical side of search engines-how things work and how well they work Committed to tracking search engine news, important changes, and providing quality information about these tools Industry News Sites

21. Example news story: Understanding searcher behaviour is important-it can help maximise value and effectiveness Searchers interact with Search Engines in different ways 35% of online shoppers reported loyalty to one SE 53% used two or three SE’s Only 10% used 4 or more SE’s

22. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.search-engine-war.co.ukhttp://www.search-engine-war.co.uk Industry News Sites

23. Background Search Engine War provide news on Search Engine Marketing and include categories on Enterprise search, Meta search, Pay per Click, Search Engine Marketing and Search Engine Optimisation Available Online/Offline? Online only What do they specialise in? Search Engine Marketing What is included on their site? The site posts news blogs which users can comment on Archives of all news blogs date back to April 2005 Industry News Sites

24. Example news blogs: Google click settlement rumour is not a hoax If owed money from Google and can prove fraudulent click activity then can make a claim

25. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.cnet.comhttp://www.cnet.com Industry News Sites

26. Background Part of the CNet company who review thousands of digital technology products each year including computers, mobile devices, cameras and camcorders, software, online services and much more Available online/offline? Online only What do they specialise in? Digital Media including technology, advertising, threats and viruses, wireless, entertainment, search and financial data What is included on their site? CNet News provides breaking technology, news coverage, features, and special reports Industry News Sites

27. Example news story: UK online advertising overtakes magazines Raked in $2.48 billion last year Is worth 3 times the UK radio-advertising market Online advertising is the 4 th largest display advertising medium in the UK

28. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.netimperative.comhttp://www.netimperative.com Industry News Sites

29. Background Consider themselves to be the leading UK online publishing company Available online/offline? Online only What do they specialise in? Digital Market What is included on their site? Provide a range of information, research and event services for businesses, consumers, observers and commentators interested in the digital market The company’s focal point is their news section and they send out weekly and monthly newsletters to keep their readers up to date The site also includes information on: market commentary, opinion, features, case studies, profiles, research and statistics All the content is archived and the site has up to 5 years of coverage Industry News Sites

30. Example news stories: Agency.com revamp Sainsbury’s bank website and create new micro site.

31. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.nma.co.ukhttp://www.nma.co.uk Industry News Sites

32. Background Claim to be the UK’s only weekly magazine covering the business of interactive media Available online/offline? Available online and as a weekly magazine What do they specialise in? Interactive media What is included on their site? Provide exclusive news, informed analysis, thought provoking commentary and in- depth features NMA concentrates on the business opportunities rather than on technology Cater for all levels of experience Provide online workshops, explain guides and introductions to key areas of e- business Also provides: a job search function, a research section for all the latest data about usage of interactive media in the UK, a supplier directory and a list of the top 100 interactive agencies Industry News Sites

33. -+ Example news story: Icstis, a premium rate service regulator, to investigate Big Brother’s mobile voting providers after receiving 2, 700 complaints.

34. What do they cover in their site? News  Research  Commentary/analysis on news stories  Archives  Reports  Case Studies  Forum  Blog section  Search tips  Statistics  Job section  URL: http://www.sempo.orghttp://www.sempo.org Industry News Sites

35. Background SEMPO (Search Engine Marketing Professional Organisation) are a non-profit professional association who work towards increasing awareness and promoting the value of Search Engine Marketing worldwide SEMPO fund advertising campaigns, outreach activities, events and press Available online/offline? Online only What do they specialise in? Search Engine Marketing What is included on their site? Library resource centre including: articles, research, editorials, case studies, links to SEM tools, newsletters, and educational information and webinars Press room- Press releases, SEMPO in the news, and SEM in the news Jobs board Industry News Sites

36. What the industry is and how search engine marketing fits into it Why it is important to keep up to date with the industry How to keep up to date A brief overview of each news site- who they are and what they offer Summary