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C ORPORATE P ARTNERS building a successful partnership management program Corporate Relations R ochester I nstitute of T echnology.

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Presentation on theme: "C ORPORATE P ARTNERS building a successful partnership management program Corporate Relations R ochester I nstitute of T echnology."— Presentation transcript:

1 C ORPORATE P ARTNERS building a successful partnership management program Corporate Relations R ochester I nstitute of T echnology

2 PARTNERSHIP MANAGEMENT Our mission is to qualify, cultivate and sustain mutually beneficial strategic partnerships Qualify cultivate sustain M i s s i o n Mission

3 WHAT IS Research Development Student Co-ops & New Hires Alumni Trustees CollegeActivities Purchasing ContinuingEducation/Training PARTNER PARTNERSHIP? First Goal OF pARTNERSHIP –develop a more customer oriented partnership approach Partners Interface with RIT on multiple levels, creating mutually beneficial rELATIONSHIPS

4 Second Goal OF pARTNERSHIP – seamless interaction with partners, – single point of contact PARTNERSHIP MANAGEMENT

5 WHAT IS Research Development Student Co-ops & New Hires Alumni Trustees CollegeActivities Purchasing ContinuingEducation/Training PARTNER PARTNERSHIP? CorporateRelations partner Single Contact

6 Third Goal of Partnership –identify strategic partners, engage them, measure the results WHAT IS PARTNERSHIP?

7 Career Fairs Interviews & Hires Co-Op Activity Guest Speakers Faculty Consulting Advisory Boards Student Projects Sponsored Research Faculty Exchange Gifts and In-Kind Collaborative programs Major Gifts Executive Sponsor Board of Trustees Multiyear partnership plan Early Engagement Tier 3 Supporting Partner Tier 2 Strategic Partner Tier 1 Overall Goal: move partners from Supporting to Strategic partnership level Career Fairs Interviews & Hires Co-Ops Guest Speakers Faculty Consulting Partnership continuum Advisory Boards Student Projects Grants & Contracts Faculty Exchange Gifts and In-Kind Career Fairs Interviews & Hires Co-Ops Guest Speakers Faculty Consulting

8 Establishing Metrics Corporation Gift Contributions Research Contributions Total ContributionsCo-opsAlumsTier CORP. A CORP. B CORP. C $150,000 $3,500,000 $1,500,000 $8,500,000 $1,000,000 $1,500,000 $8,650,000 $4,500,000 $3,000,000 110 40 25 265 60 50 1 2 3 $150,000 $3,000,000 25 50 $1,000,000 FIVE YEAR SNAPSHOT Companies are assessed on weighted categories to determine the appropriate Partnership tier.

9 identifying strategic partners Mutual alignment of strategic direction and goals Have the potential to contribute across many dimensions of partner activities Have both a University and a company champion interested in developing a partnership Willingness to commit the resources for a strategic partnership on both sides!!!

10 Strategic Partnership Process Identify Partnership Team Partnership Lifecycle Stage 1 Select Targeted Partners Gather Data

11 partnership team University –Must have a leader –Senior academic champion Deans, VP’s, department heads, etc. –Key faculty –Representative staff from divisions with existing relationships Partner –University relations –Key alumni identified through corporate alumni chapters –Company connected trustees accountabilityis KEY!

12 Strategic Partnership Process Develop Strategy Carry Out Actions Measure and Report Identify partnership team Set Objectives Partnership Lifecycle Stage 2 Select Targeted Partners Gather Data

13 What do Partners gain? Strategic partnership plan Talent and Expertise in support of their objectives: –Talent Early selection of students Skilled employees as co-ops and new hires Continuing employee education and training through academic programs –Expertise Exposure to leading researchers and IP in relevant fields Access to facilities and programs of strategic value to our partners Engagement: Advisory Boards & Board of Trustees Seamless interaction and single point of contact

14 What Does RIT gain? Increased opportunities for: –Research –Student co-ops and other employment opportunities –Curriculum development –Gifts – cash and in-kind Support for University’s Strategic Plan


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