1. Understanding the Unique Elements for Outdoor Digital Sign Deployment »Robert Molloy »President »CyberResearch, Inc. »Branford, CT USA »Presented at the Digital Signage Show »New York, New York »November 11, 2009 »Copyright 2009 CyberResearch, Inc. Branford, CT, USA » All Rights Reserved

9. Restaurants Drive-thru Menu Boards QSR Preview Menu Boards & Kiosk Gas Station / Convenience Stores Outdoor Dining / Sports Bars Food Service / Cafeterias

10. Entertainment Theme Parks / Way Finding Sports Stadiums / Arenas / Events Hotel / Casino / Race Track Golf Course / Rock Concerts Performing Arts / Theaters / Museums

11. Transportation Airport Facilities Train / Subway / Bus Stations Highway Toll Plaza Bus Shelter Street Furniture Cruse Ship / Ferry Docks

12. Public Facilities Retail Digital Signage Shopping Malls University Campus Trade Shows / Exhibit Halls House of Worship

13. Outdoor Video 720P/1080P FHD Outdoor Home Theater* Patio / Deck / Barbecue Sports Bars / Night Clubs Yachts / Swimming Pools / Spas Luxury Box Instant Replay >

14. Government / Military / Industrial Public Buildings / Parking Lots Military Bases / Hospitals R&D Laboratories / Training Simulators Petrochemical / Offshore Platforms Manufacturing / Process Control

15. Mechanical Design What it takes to build a rugged sunlight readable digital signage display which can withstand the demands of all-weather outdoor 24/7 operation (including solar radiation, heat, cold, dust, wind, rain and snow)

16. Vandal Resistance Vandal resistant fasteners Mechanical lock Alarm systems Other security measures

17. Go Green Solar powered energy efficient outdoor sign protect the environment and save money

18. Installation Considerations Careful consideration should be given to orientation, tilt and shading. Smart location can prolong LCD life Improve image viewing quality Reduce long term operation and maintenance cost

19. Field Serviceability Modular easy to service components and remove internet based performance monitoring systems can help ensure trouble free operation

20. What’s The Difference? Consumer LCD displays. Commercial digital information displays/DID. Industrial displays. Outdoor sunlight readable displays.

21. Return On Investment/ROI Business process Target high ROI applications to increase sales and profits

22. Benefits of Digital Signage Deliver targeted promotions at the right time and place. Personalize your communications on a one-to-one basis. Engage your customer and reduce perceived wait times. Provide compelling content to enhance the “customer experience”. Build your brand and generate more repeat business.