1. EMEA QUARTERLY MARKET TRACK – QUARTER 1 2014
LARGE FORMAT FLAT PANEL
BUSINESS TO BUSINESS MARKET
EMEA Quarterly Market Track, Quarter Large Format Flat Panel Business to Business Market May2014
This 42-page report reviews the quarterly performance of the flat Panel market to date and provides an outlook to 2019, profiling key countries regions and reviews the major developments in terms of product features and competitive landscape.
Ben Davis
Graham Cooke
May 2014

2. EMEA B2B LFD DISPLAY MARKET – VOLUME AND VALUE
Units (Millions)
Value (US$ Bil)

3. KEY COUNTRY PERFORMANCE AND FORECASTS - EMEA
Unit Sales (Thousands)

4. EMEA MARKET BY PRODUCT SEGMENT
High End Product Ranges Lose Share As Customers Trade Down To Mid & Entry Level Solutions
Mid Range product continues to take market share from High End solutions, the later falling from a 60% share of the total EMEA market in Q to 33% in the most recent quarter.
Mid Range series such as the Samsung “ME” and “MD” lines, and the NEC “V” series have strengthened the Mid Range segment share.
Entry Level/ Prosumer products have not gained traction as strongly as in the Americas regions with the LG Ez Sign series having limited success to date.
Videowall solutions continue to gain share as the demand for tiled display walls in retail, corporate, public display and command and control applications grows.
EMEA Market By Product Segment – 2012/13

5. LFD - VERTICAL MARKET SEGMENTATION
PRESENTATION MARKETS
DIGITAL SIGNAGE
Corporate
Large
(500+)
Medium
( )
Small
(1-99)
Government
Military
Rental
Simulation
Visualisation
Control
Room
Education/ Institutional
Nursery Education (<5yrs)
Primary Education (5-11yrs)
Secondary Education (12-16yrs)
Higher Education (17+yrs)
Houses Of Worship
Transport
Airport
Train Station
Underground
Bus Terminal
On-board
Retail
Shopping Centre
Grocery
Department Store
Banking
Specialist Retailers
Show Room
Leisure / Pleasure
Pubs & Clubs
Fitness and leisure centres
Cinemas
Restaurants
Casinos & Bowling
Museums
Amusement Parks
Sports Stadiums
Racetracks
Healthcare
Doctors Surgery
Opticians
Dentist Surgery
Hospitals
Hospitality
Hotels
Outdoor
* Futuresource – Sub Verticals (Defined by Location Not Usage Model)
USAGE/BUSINESS
MODELS
3rd Party Paid For Advertising
Internal Advertising/Branding
Information Provision
FID’s
Entertainment
Presentation /IWB
Wayfinding
Videoconferencing
Control Room
Digital Menu Board
Medical Display/Monitor
* Please note business models and usage models often blur, it is possible for installations to have a combination of the above

6. EMEA SIGNAGE DISPLAY – VERTICAL MARKET OPPORTUNITY
EMEA Vertical Market TAM* – M Screens
(24.9 M Total)
EMEA 2013 Vertical Market Penetration**
*The vertical TAM represents the screen opportunity for professional display products only and does not represent applications where it is anticipated TV Product will always be preferred over a professional grade product and is therefore not a realistic target market for professional product.
**The vertical penetration illustrates Futuresource views on penetration of B2B Flat Panel product by vertical application and does not include penetration of consumer TV product for signage purposes

7. EMEA SIGNAGE DISPLAY PENETRATION FORECAST
EMEA LFD Install Base In Signage Applications Is Expected To Double To 13.9 M Units By 2014
Signage Display Penetration % - Professional LFD Only* 9%
11%
13%
15%
18%
21%
7 | © 2014 Futuresource Consulting Ltd

8. EMEA PRESENTATION DISPLAY – VERTICAL MARKET OPPORTUNITY
EMEA Vertical Market TAM* – M Screens
(12.3 M Total)
EMEA 2013 Vertical Market Penetration**
*The vertical TAM represents the screen opportunity for professional display products only and does not represent applications where it is anticipated TV Product will always be preferred over a professional grade product and is therefore not a realistic target market for professional product.
**The vertical penetration illustrates Futuresource views on penetration of B2B Flat Panel product by vertical application and does not include penetration of consumer TV product for presentation purposes.

9. EMEA PRESENTATION DISPLAY PENETRATION FORECAST
EMEA LFD Install Base In Presentation Applications Is Expected To Triple To 4.6M Units By 2014
Presentation Display Penetration % - Professional LFD Only* 4% 6% 8%
10%
11%
13%
9 | © 2014 Futuresource Consulting Ltd

10. SERVICES DESIGNED FOR DECISION MAKERS OUR SECTORS
Consumer Electronics
All leading and emerging product categories across displays, home audio- visual, imaging, mobile communications and computing. 30 developed and emerging countries and regions worldwide.
Entertainment Content & Distribution
Quantification and independent assessment on the trends and developments across video, music and games content, from packaged media to broadcast to online services.
Education Technology
Analysis of education technology market trends, technologies and products, vendors, applications and government investments on a global basis.
Print & Imaging
Tracking professional photo-imaging markets: consumer, business and production print, and the full array of technologies from inkjet, laser, solid ink, dye sublimation, serial impact and production offset.
Professional Displays
Quarterly tracking services covering projectors and large format flat panels, providing detailed brand share information across 67 countries, with the ability to drill down into key specifications.
Broadcast Equipment
Covering the broadcast chain from acquisition through to delivery, including professional camcorders, monitors, video servers, routers, multi-viewers, encoders, decoders and transcoders.
Optical Disc Manufacturing
The world-leading resource for tracking and reporting on the manufacture of recordable and pre-recorded optical media.
Recording Media
Storage media tracking for external hard drives, flash memory cards/USB and solid state disk across 32 countries.
With 60 full-time employees delivering in-depth analysis and forecasts across the entire global value chain, Futuresource is able to advise on market, competitive and technological developments, providing clients with access to the information that helps produce the best possible results.
Working across the supply chain provides Futuresource with a deep understanding of the barriers and drivers that shape the technology sector, an ecosystem far larger than the sum of its parts. Overlaying multiple sector insights, from hardware convergence to content creation and delivery, is vital to mapping the future of the technology sector.

11. THE FUTURESOURCE SUITE OF SERVICES OUR METHODOLOGIES
FOCUS
THE FUTURESOURCE SUITE OF SERVICES
OUR METHODOLOGIES
Futuresource is uniquely positioned to provide a suite of services designed to support your decision-making. From bespoke consulting, subscription services and business intelligence platforms, to product tracking, price tracking and research panels, we have it covered.
Futuresource analysts combine their expertise and forecasting skills with data drawn from a wide range of primary research, including interviews with content owners, service providers, retailers, hardware vendors, technology companies, official bodies and industry associations. Background information and supporting data is obtained from a range of secondary research sources, including trade publications, company financial reports and conference proceedings, in order to allow data to be further cross-checked and placed within the wider industry context.

12. About Futuresource Consulting Futuresource Consulting is a specialist research and knowledge-based consulting company with a heritage stretching back to the 1980s.
Its insight and global market coverage are based on informed regional expertise, ensuring its portfolio of world-class clients is fully supported in research, analysis, strategic planning and decision making.
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