1. Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results Think Freedom to Think Connect Connect with Others Do and Simply Do Unified workspace All time horizons Progressive interaction Decision networks Business context Accountability Mobile and Disconnected Integrated Real-time A revolutionary BI workspace delivered on a proven platform with seamless upgrade.

2. Freedom to Think Analytics everyone can use to answer key business questions Cognos 10 advances – Combine data from any source and explore it from any perspective without limitation – Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons. – Expand expertise beyond traditional BI capabilities without switching tools – Enable business to increase their personal productivity and independence from IT Key features – Intuitive, appealing Web 2.0 interface – Personalized, progressive interaction – Drag-and-drop, free-form assembly – Search-assisted authoring – Wizard-driven external data – Automatic access to SAP BW queries – In-space access to planning, scenario modeling, real-time monitoring and predictive analytics The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software

3. Unified workspace with greater power, intuitive navigation and cleaner look Solution Highlights Pre-assembled workspace content Search assisted authoring Drag and drop assembly Dynamically filter Quicker and deeper insight into data Seamless graduated experience Intuitive and easy to use, it is the single place that you go to find answers to key business questions IBM Cognos Business Insight

4. Breadth of analytics across historical, real-time and predictive information Unified Workspace delivering breadth of analytics Analytical Reporting Drill Analytical Reporting Drill Real-Time What is Real-Time What is Scenario Modeling What-if Scenario Modeling What-if Advanced Analytics What might be Advanced Analytics What might be

5. Easy data inclusion by the business from one value, to entire data sets and external files Combine external, departmental, and your own data to corporate information resulting in broader perspectives External Data Solution Highlights Import external data sources into reports or query subjects Leverage external data as report filters Publish for reuse and update Provide IT governance

6. Connect with Others Collective intelligence to share insights and gain alignment Cognos 10 advances – Engage others in decision networks to discuss issues, share insights and align decisions – Attach business context to BI content and learn from a growing repository of decision history – Support workflow to establish accountability and engage the right people at the right time Key features – Annotations down to cell level – Lineage and data stewardship – Threaded discussions associated with BI evidence – Activities, notifications, tasks, and initiatives – Search threads, people, discussions, decision history Built-in collaboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process

7. Collaborative BI through built-in collaboration and social networking Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers. Solution Highlights Embed of Lotus Connections Post messages, share files and links to web content (both BI and external) Create and assign to-do items Work within Business Insight workspace to drive activities or requests for action Send email notifications directly from an activity IBM Cognos Collaboration

8. and Simply Do Actionable insight everywhere at the point of impact Cognos 10 advances – Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines – Address challenges of compressed decision cycles with real-time analytics – Integrate analytics in everyday work and in workflow to inform business processes Key features – Mobile interaction on iPhone and iPad – Interactive, disconnected reports – Real-time monitoring of in-flight information – Mashups – Business-driven workflow Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do

9. Analytics on the go for more devices and disconnected interaction Provide business users with the information they need to make responsive and informed decisions regardless of their location IBM Cognos Mobile IBM Cognos Active Report Solution Highlights Mobile iPhone, iPad, BlackBerry, Windows Mobile, and Symbian Full BI interactivity including Drill Up/Down/Through Schedule reports for immediate access to key content Active Report Disconnected BI application, fun and fast Self-contained, interactive content Burst distribution to reach wide audiences

10. 10 Platform advances to simplify and cost-effectively scale enterprise analytics IBM Cognos 10 delivers platform advances to: – Optimize performance with in-memory processing – Accelerate model design with guided workflow-driven modeling – Enhance system management with more granular visibility and control – Streamline lifecycle management with the ability to seamlessly upgrade IBM Cognos 8 Architecture IT Tools Shared Set of Purpose-Built Services Open Data Access Services API Business Content Common Business Model Modern and Legacy Sources Application Sources OLAP Sources Data Integration & Data Quality Tools Platforms & Databases Security Providers & Firewalls Application & Web Servers Casual Users Customers & Partners Data Analyst Data Modeler Executives Business Managers Financial Analysts Professional Authors Administrator System Architect Developer Message Sources Relational Sources

11. Faster performance with in-memory processing Solution Highlights Enhanced Query Service with Dynamic Query: 64-bit in-memory optimized query generation with pattern intelligence to improve performance against complex heterogeneous data In-memory calculations and aggregate operations for faster compute time New optimized caching for hierarchies, members, facts, calculations and prompts for improved report performance Initial conformance is for OLAP sources: SAP BW, TM1 and Essbase. Query Service with Dynamic Query Capabilities Common Business Model Logs 20+ New Patents Modern and Legacy Sources Application Sources OLAP Sources Message Sources Relational Sources OLAP Adapters Relational Adapters  TM1  Cubing Services  PowerCube  SAP BW  MSAS  Essbase  DB2  Informix  Oracle  Teradata  SQLServer  ODBC  JDBC… IT Tools Query Visualization Open Data Access Cache 3x faster query * When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software Deliver optimized access to all data regardless of where it resides IBM Cognos Platform Hybrid

12. Seamless upgrade and ease of ongoing management C O G N O S Upgrade first, then leverage new features Use Lifecycle Manager to validate results Cognos 8 and Cognos 10 Accept desired results Move business users into Cognos 10 Use Lifecycle Manager to validate results to leverage new features Accept desired results Promote reports to production Leverage Cognos 10 New Features (e.g. Dynamic Query, etc) Solution Highlights Validate single environment – Assess impact of change in operating environment, (e.g. refresh pack, data source changes) Compare multiple environments – Streamline upgrade process and increase IT efficiency Use beyond upgrade to quickly assess impact of any change that could effect BI content C O G N O S IBM Cognos LIfecycle Manager Reduce system management effort and speed time to deploy new functionality to the business community

13. Expanded deployment options include Cloud, System z, and Power Leverage existing IT investment Optimize use of resources Standardize & share costs Fast to install and run Private Cloud Optimized Business System Enterprise Software Virtualization Public Cloud Provision with shift of CAPEX to OPEX e.g. IBM Cognos 10 deployed on IBM Cloud e.g. IBM Cognos 10 on supported OS and hardware e.g. Cognos 10 on System z e.g. IBM Smart Analytics System e.g. IBM Smart Analytics Cloud on System z

14. Trusted expertise with built-in training videos, ‘how-to’ books and user communities New “how-to” books deliver expertise – BI Strategy Book – BI on Cloud – BI Redbook Workshops to help shape strategy – Champion workshops – Business Analytics experience Services & Training – Proven practice workshops, learning assessment and user adoption services – Broader portfolio of self-paced training options Growth in communities – Innovation Center – DeveloperWorks, C^3 Blog – Twitter, facebook and linked-in

15. Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler C O G N O S

16. Cognos 10 redefines how organizations will use BI Meet needs of evolving workforce with analytics everyone can use Step up team decision-making to gain insight and drive alignment Accelerate business impact with actionable insight everywhere with Platform Advances for faster performance and seamless upgrade Think Freedom to Think Connect Connect with Others Do and Simply Do