1. COGNOS P r a c t i c e IBM Cognos 10 Gowri P Sankari
COGNOS P r a c t i c e – Technical Team
COGNOS P r a c t i c e
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2. IBM Cognos 10 : The Big Picture
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IBM Cognos 10 : The Big Picture

3. IBM Cognos 10 – The Big Picture
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COGNOS P r a c t i c e
IBM Cognos 10 – The Big Picture
IBM Cognos 10 is the first major BI release since Cognos 8 was released in Cognos 10 presents a more integrated user interface along with a broader offering of analytics and technology. The recent acquisitions by IBM of SPSS, TM1 (Applix) and Clarity are now part of the offering.

4. C O G N O S COGNOS P r a c t i c e IBM Cognos 10 – The Big Picture
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IBM Cognos 10 – The Big Picture
Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler
C O G N O S

5. IBM Cognos 10 – The Big Picture
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COGNOS P r a c t i c e
IBM Cognos 10 – The Big Picture

6. IBM Cognos 10 – The Big Picture
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COGNOS P r a c t i c e
IBM Cognos 10 – The Big Picture
Authoring studios ‘/ Report Viewer / IBM Cognos SDK sends requests to Query Planning Layer for processing.
Query Framework ( QFW ) of Query Planning Layer will process
OLAP Style Queries from studios into OLAP Query Planner.
Relational Style Queries into Relational Query Planner.
Dimensionally Modeled Relational Queries into DMR Query Planner.
OLAP Query Planner generates MDX query and send it to MDDS(multidimensional data service)
Relational Query Planner generates SQL query and send it to UDA(universal data access )
DMR Query Planner generates a Temporary Cube through Cube Build Request. New OLAP Style Query generated will be sent to be processed in Temporary Cube.
MDDS or UDA processed queries will be sent to IBM Cognos BI supported Data Sources through interfaces like ODBC or XMLA.

7. COGNOS P r a c t i c e Broader Scope of BI
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Broader Scope of BI
IBM Cognos 10 is a bold move to broaden its scope beyond BI to include group decision making, integrated statistics and mobile BI.
The goal is to focus on integrating a broader role for BI into the decision making process with the ability to actually record and track decisions and then measure results against them.
Cognos 10 is also a move away from role defined capabilities and the whole issue of "studio clutter" that confused some of its BI users in the past. Business Insight as it's called, enables users to aggregate and organize BI with analytic and planning content within a unified interface.

8. COGNOS P r a c t i c e Broader Scope of BI
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COGNOS P r a c t i c e
Broader Scope of BI
Users can access increased functionality without having to change studios or interfaces Why Cognos 10 and not Cognos 9? : The most consistent answers here centered around two areas:
First, it's considered a major release and thus warrants being a 10 not a 9.
Second, TM1 (Applix) already has a 9.x release on the market.

9. COGNOS P r a c t i c e Broader Scope of BI Cognos 10 advances
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Broader Scope of BI
Freedom to Think Analytics everyone can use to answer key business questions
Cognos 10 advances
Combine data from any source and explore it from any perspective without limitation
Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons.
Expand expertise beyond traditional BI capabilities without switching tools
Enable business to increase their personal productivity and independence from IT
Key features
Intuitive, appealing Web 2.0 interface
Personalized, progressive interaction
Drag-and-drop, free-form assembly
Search-assisted authoring
Wizard-driven external data
Automatic access to SAP BW queries
In-space access to planning, scenario modeling, real-time monitoring and predictive analytics
The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software

10. COGNOS P r a c t i c e Broader Scope of BI IBM Cognos Business Insight
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COGNOS P r a c t i c e
Broader Scope of BI
Unified workspace with greater power, intuitive navigation and cleaner look
IBM Cognos Business Insight
Intuitive and easy to use, it is the single place that you go to find answers to key business questions
Solution Highlights
Pre-assembled workspace content
Search assisted authoring
Drag and drop assembly
Dynamically filter
Quicker and deeper insight into data
Seamless graduated experience

11. Unified Workspace delivering breadth of analytics
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COGNOS P r a c t i c e
Broader Scope of BI
Breadth of analytics across historical, real-time and predictive information
Unified Workspace delivering breadth of analytics
Analytical Reporting
Drill
Real-Time
What is
Scenario Modeling
What-if
Advanced Analytics
What might be

12. COGNOS P r a c t i c e Broader Scope of BI External Data
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COGNOS P r a c t i c e
Broader Scope of BI
Easy data inclusion by the business from one value, to entire data sets and external files
External Data
Combine external, departmental, and your own data to corporate information resulting in broader perspectives
Solution Highlights
Import external data sources into reports or query subjects
Leverage external data as report filters
Publish for reuse and update
Provide IT governance

13. COGNOS P r a c t i c e New Things in Cognos 10 2
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New Things in Cognos 10
Life Cycle Management :
The capability to handle upgrades from one version to another.
It is now possible to run reports and queries in both Cognos 8 and Cognos 10 at the same time and then compare the processing differences. This should reduce the testing needed in version upgrades. 2

14. Seamless upgrade and ease of ongoing management
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COGNOS P r a c t i c e
New Things in Cognos 10
Seamless upgrade and ease of ongoing management
IBM Cognos Lifecycle Manager
Reduce system management effort and speed time to deploy new functionality to the business community
Use Lifecycle Manager to
validate results
Cognos 8 and
Cognos 10
Accept desired results
Move business users
into Cognos 10
C O G N O S
Solution Highlights
Validate single environment
Assess impact of change in operating environment, (e.g. refresh pack, data source changes)
Compare multiple environments
Streamline upgrade process and increase IT efficiency
Use beyond upgrade to quickly assess impact of any change that could effect BI content
Leverage Cognos 10 New Features
(e.g. Dynamic Query, etc)
Use Lifecycle Manager to
validate results
to leverage new features
Promote reports
to production
C O G N O S
Accept desired results
C O G N O S
Upgrade first, then leverage new features

15. COGNOS P r a c t i c e New Things in Cognos 10 Dynamic Query:
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COGNOS P r a c t i c e
New Things in Cognos 10
Dynamic Query:
This is a new feature that results from performance enhancements. With this feature enabled, reports, queries and cube building are shortened. This is done by caching and query routing techniques. Results indicated performance improvements of up to 30 to 40 percent.

16. Faster performance with in-memory processing
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COGNOS P r a c t i c e
New Things in Cognos 10
Faster performance with in-memory processing
20+ New Patents
IBM Cognos Platform
Common Business Model
Deliver optimized access to all data regardless of where it resides
Query Service with Dynamic Query Capabilities
IT Tools
Query Visualization
Cache
Hybrid
Logs
Solution Highlights
Enhanced Query Service with Dynamic Query:
64-bit in-memory optimized query generation with pattern intelligence to improve performance against complex heterogeneous data
In-memory calculations and aggregate operations for faster compute time
New optimized caching for hierarchies, members, facts, calculations and prompts for improved report performance
Initial conformance is for OLAP sources: SAP BW, TM1 and Essbase.
Open Data Access
OLAP Adapters
Relational Adapters
TM1
Cubing Services
PowerCube
SAP BW
MSAS
Essbase
DB2
Informix
Oracle
Teradata
SQLServer
ODBC
JDBC…
Message Sources
Relational Sources
Application Sources
OLAP Sources
Modern and Legacy Sources
3x faster query
* When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software

17. COGNOS P r a c t i c e New Things in Cognos 10
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COGNOS P r a c t i c e
New Things in Cognos 10
Statistical Integration:
It is the result of SPSS being integrated into the analytics umbrella of Cognos 10. SPSS has added a Modeler capability making it easier for non-statisticians to benefit from predictive modeling in a much broader business context, increasing the potential for improved business performance. Those with the skills to harness its power can get some big benefits quickly.

18. COGNOS P r a c t i c e New Things in Cognos 10 Active Reports:
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COGNOS P r a c t i c e
New Things in Cognos 10
Active Reports:
Allow users to receive self-contained interactive reports by . This extends the reach of BI to mobile and offline workers that can work on these active reports and perform what-if scenarios if required. Mobile workers are the fastest growing market segment for BI and making it easier for them to work anywhere keeps the market growing.

19. Simply Do Actionable insight everywhere at the point of impact
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COGNOS P r a c t i c e
New Things in Cognos 10
Simply Do Actionable insight everywhere at the point of impact
Cognos 10 advances
Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines
Address challenges of compressed decision cycles with real-time analytics
Integrate analytics in everyday work and in workflow to inform business processes
Key features
Mobile interaction on iPhone and iPad
Interactive, disconnected reports
Real-time monitoring of in-flight information
Mashups
Business-driven workflow
Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do

20. Analytics on the go for more devices and disconnected interaction
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COGNOS P r a c t i c e
New Things in Cognos 10
Analytics on the go for more devices and disconnected interaction
IBM Cognos Mobile IBM Cognos Active Report
Provide business users with the information they need to make responsive and informed decisions regardless of their location
Solution Highlights
Mobile
iPhone, iPad, BlackBerry, Windows Mobile, and Symbian
Full BI interactivity including Drill Up/Down/Through
Schedule reports for immediate access to key content
Active Report
Disconnected BI application, fun and fast
Self-contained, interactive content
Burst distribution to reach wide audiences

21. COGNOS P r a c t i c e New Things in Cognos 10 Platform Enhancements:
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COGNOS P r a c t i c e
New Things in Cognos 10
Platform Enhancements:
Designed to make life easier for those that have to support the platform. These include optimized query generation, life cycle management and performance enhancements. As BI environments have grown in size throughput has become more of an issue, these enhancements help minimize potential bottlenecks as more users are added to the environment.

22. COGNOS P r a c t i c e New Things in Cognos 10 Social Networking:
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COGNOS P r a c t i c e
New Things in Cognos 10
Social Networking:
This is achieved with the integration of Lotus Connections and Business Analytics. With IBM Cognos 10, key information can be shared by groups or communities and forms the basis for decision making that connects people to the event. All of this is captured and used to improve decision making practices.

23. COGNOS P r a c t i c e New Things in Cognos 10 Cognos 10 advances
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New Things in Cognos 10
Connect with Others Collective intelligence to share insights and gain alignment
Cognos 10 advances
Engage others in decision networks to discuss issues, share insights and align decisions
Attach business context to BI content and learn from a growing repository of decision history
Support workflow to establish accountability and engage the right people at the right time
Key features
Annotations down to cell level
Lineage and data stewardship
Threaded discussions associated with BI evidence
Activities, notifications, tasks, and initiatives
Search threads, people, discussions, decision history
Built-in collaboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process

24. Collaborative BI through built-in collaboration and social networking
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COGNOS P r a c t i c e
New Things in Cognos 10
Collaborative BI through built-in collaboration and social networking
IBM Cognos Collaboration
Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers.
Solution Highlights
Embed of Lotus Connections
Post messages, share files and links to web content (both BI and external)
Create and assign to-do items
Work within Business Insight workspace to drive activities or requests for action
Send notifications directly from an activity

25. COGNOS P r a c t i c e New Things in Cognos 10
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COGNOS P r a c t i c e
New Things in Cognos 10
Cognos 10 - To sum it all up:
Broader role for BI - BI has now become Business Analytics.
More unified user interface with integrated analytics.
Improved performance and platform enhancements.
Social networking that enables collaborative decision making.
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26. COGNOS P r a c t i c e Thank You
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COGNOS P r a c t i c e
Thank You