1. Microsoft SQL Server 2014 10x 46% 900+ For Hosting Service Providers
A Complete Data Platform with Breakthrough Performance
Transactional performance gains with an in-memory OLTP engine compared to SQL Server 2012
Market share: SQL Server is the most widely adopted database with large customer base
Businesses migrated from Oracle to SQL Server since 2012
“Performance of SQL Server rates as one of the highest and a lack of problems with the DBMS overall - Gartner
Source: Magic Quadrant for Operational Database Management Systems
900+ ”
46%
10x
Deliver Value to Your Customers with SQL Server 2014
Microsoft SQL Server 2014 delivers mission critical performance across all workloads with in-memory built-in, faster insights from any data with familiar tools, and a platform for hybrid cloud. Enabling service providers to easily build, deploy, and manage solutions that span customers’ on-premises datacenters and the cloud.
MISSION CRITICAL PERFORMANCE
FASTER INSIGHTS FROM ANY DATA
PLATFORM FOR HYBRID CLOUD
In-Memory Built-In
Provide in-memory built-in, with average performance gains of 10x and up to 30x for new and existing SQL Server apps
Enhanced Security & Scalability
Trust the database ranked “least vulnerable” 5 years in a row! Scalable across compute, networking, and storage
High Availability
Offer the 9’s customers need with AlwaysOn, high availability; now with even better availability and simplified management
Mission Critical Support
Provide the highest-level coverage and live support designed for mission critical solutions that includes solution validation, architectural reviews, and more!
Easy Access to Data, Big & Small
Enable customers to search, access, and shape internal and external data, combining it with unstructured data to deepen insights from any data
Powerful Insights with Familiar Tools
Speed up customer analysis and time to insight with the familiarity of Excel in Office and Power BI in Office 365 as well as access via mobile devices
Complete BI Solution
From data management to BI and analytics, enable customers to scale their BI models, secure their data, and ensure quality and accuracy with a complete BI solution
Hybrid Cloud Scenarios
Enable new hybrid scenarios like cloud backup and cloud disaster recovery to reduce costs and improve business continuity for your customers
Easy On-Ramp to Cloud
Easily and quickly migrate and run customers’ SQL Servers on your datacenter so they receive the benefits of cloud computing faster
Complete & Consistent
Deploy a complete and consistent data platform that spans on-premises and cloud using a common set of tools across the entire application lifecycle
Least vulnerable database 5 years in a row
(Vulnerabilities *)
SQL Server 2014 Enables Opportunities for Service Providers
MISSION CRITICAL PERFORMANCE
FASTER INSIGHTS FROM ANY DATA
PLATFORM FOR HYBRID CLOUD
Differentiated Services for Mission Critical Workloads
High performance services for memory intensive workloads
Up scale high availability services
Deliver insight with Big Data and BI-as-a-Service
BI-as-a-Service with fast data discovery tools
Cloud database platform for Big Data analytics
Expand Services to Hybrid Cloud
Comprehensive Platform for Hybrid Cloud
Enables Hybrid Scenarios
*National Institute of Standards and Technology Comprehensive Vulnerability Study

2. SQL Server 2014: Hosting Service Providers Key Scenarios
SQL Server Hosted
High performance and scalability for dedicated SQL Server Hosted
In-Memory OLTP
Enhanced scalability, storage, network, and high availability with Windows Server 2012 R2
Database-as-a-Service
Scalability, security, density, and manageability for multi- tenant environments
Resource Governor with IO control
Effective multi-tenant management with Contained Database
High Availability
Offer business continuity and disaster recovery with high availability and manageability
Multi-DB failover, manual or automatic
Enhanced AlwaysOn, 8 secondaries, Replica Wizard
Synchronous replication for zero transaction loss
Big Data & BI-as-a-Service
Provide an end-to-end Big Data and BI platform that unlocks real-time insights from any data
Microsoft Azure HDInsight
Excel in Office and Power BI in Office 365
Power Map for Excel
SQL Server 2014 Key Capabilities for Hosting Service Providers
MISSION CRITICAL PERFORMANCE
FASTER INSIGHTS FROM ANY DATA
PLATFORM FOR HYBRID CLOUD
In-Memory Built-In
Big Data Analytics
Comprehensive Platform
In-Memory OLTP: Average 10x and up to 30x performance gains
Buffer Pool Extension to SSDs: Faster paging
Query-Processing Enhancements: Faster performance without any app changes
Resource Governor with IO Governance
SysPrep at the Cluster Level
Microsoft HDInsight Server
Analytics Platform System with Polybase
Consistent Platform: Common management, development, identity, and virtualization
Windows Azure Pack and Service Management API
Powerful Insights With Familiar Tools
Excel in Office and Power BI in Office 365 – Power Pivot and Power View: Faster insights on-premises and in the cloud
Power Map for Excel
Data Mining Add-ins for Excel
Mobile BI Apps
Enabling Hybrid Cloud Scenarios
Hybrid Apps: Extend on-premises apps
Cloud Backup: Database mirroring, log shipping, etc.
Cloud Disaster Recovery: SQL Server Always On, etc.
Backup to URL
High Availability
Complete BI Platform to Build BIaaS
Enhanced AlwaysOn, with up to 8 secondaries, and new Add Replica Wizard
Online database operations
Enhanced HA with Windows Server & System Center
Data Quality Services: Cleanse data
Master Data Services: One source for the truth
Analysis Services: Comprehensive, analytic solutions
BI Semantic Model: Simplify BI model deployment
Improve Reliability
Simplified Cloud Backup: Reduce customer CAPEX & OPEX
Cloud Disaster Recovery: Reduce customer CAPEX & OPEX and improve business continuity
Scale
Enhanced Scalability: With Windows Server 2012 R2
Reduced database size and increased performance: Data and backup compression
7x Faster Performance Enables Real Time Updates
Increased retailer sales with:
Greater through-put & improved customer satisfaction
7x faster performance enabled near real-time inventory updates
SAAS Provider
Security and Compliance
Daily Asynchronous sync
Online retailers
Customers
Before
Secure by Default: Lower vulnerability
Restricted Access to Data at the Row Level: Label security
Near
Real-time
sync
Online retailers
Customers
With In-Memory
Visit and learn more: microsoft.com/SQLserver