1. © 2014 IBM Corporation Introduction to Cognos Business Intelligence

2. © 2014 IBM Corporation 2 IBM a Leader in the Forrester Wave: Enterprise Business Intelligence Platforms, Q4 2013 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Source: Forrester Research Inc. “The Forrester Wave: Enterprise Business Intelligence Platforms, Q4 2013”, Boris Evelson, 18 December 2013. “IBM dwarfs its competitors in the breadth and completeness of BI capabilities. If you want a single source to meet all your BI needs, and if those needs include software, hardware (including mainframes), and professional services, no vendor can fully compete with IBM.” Forrester Wave for Enterprise BI Platforms, Q4 2013

3. © 2014 IBM Corporation 3 Source: Nucleus Research “O81 – Technology Value Matrix 1H2014 - Business Intelligence/Analytics”, May 2014. IBM is a Leader in the Nucleus Research “Analytics Value Matrix”, 1H 2014 “IBM’s products in core business intelligence, performance management, predictive analytics, and Big Data management have all provided demonstrable value, including multiple documented projects over the past 12 months with a payback period of less than a year. IBM continues to focus on providing greater time to value, increasing productivity for its users, and providing the deployment flexibility and ease of use organizations are looking for.” Nucleus Research Technology Value Matrix 1H2014

4. © 2014 IBM Corporation 4 Turn data into actionable information High performance dashboards enable faster, more informed decisions about your products, services and customers Receive your information any way you choose Create compelling, self-service dashboards Make sense of all your data from all sources

5. © 2014 IBM Corporation 5  Be easy to use  Have self-service capabilities  Contain rich visualizations  Work with a variety of data sets  Easy to administer  Perform and return data quickly! Business Intelligence should … …empower users MANAGED REPORTING DASHBOARDS PERSSONAL REPORTING MICROSOFT INTEGRATION SEARCH-BASED BI MOBILE BI SELF-SERVICE BI INTERACTIVE VISUALIZATION FORWARD-LOOKING SCORECARDS COLLABORATION WHAT-IF SCENARIO MODELING BIG DATA COLLABORATION

6. © 2014 IBM Corporation 6 Successful solutions Deliver value at every level, in every department, in every part of your organization Sales Marketing Customer Service Finance Operations Product Development Human Resources Combine personal and corporate data to create fresh insights Access key customer information in the office and on the road Reduce churn by knowing what the cusotmers are saying Optmize staffing mix, reduce employee turnover Work on scenarios to align development resources IT Drive growth and profit through resource alllocation comply with confidence Manage rolling expenses Have real time visibility into stock levels Provide discovery and planning tools to reduce error- prone spreadsheet work

7. © 2014 IBM Corporation 7 IBM Cognos Business Intelligence A forward-looking view of your business performance through stunning dashboards and reports Leverage data: Access information in any volume, combination and complexity Provide insights: Understand your business like never before through self-service analysis at any time on any device Make confident decisions: Validate your analysis by leveraging predictive information to gain complete visibility into your business Outperform expectations: Transform your business from a reactive operation to a successful and proactive market leader

8. © 2014 IBM Corporation 8 Stunning Visuals See information come to life through beautiful and compelling visuals  Incorporate new and innovative visualizations in reports and dashboards  Quickly draw conclusions, identify trends, patterns and outliers in massive amounts of data  Tailor and customize visuals to represent your organization’s unique identity

9. © 2014 IBM Corporation 9 A self-service workspace for easy dashboard assembly Create interactive dashboards using governed BI data for a complete view of your business performance

10. © 2014 IBM Corporation 10 Seamlessly shift to advanced analysis and business reporting Business-friendly authoring and sophisticated data exploration for deeper understanding into your business questions

11. © 2014 IBM Corporation 11 Analytics; when and where you need answers Explore and interact with your reports and dashboards whether online or offline

12. © 2014 IBM Corporation 12 Broad and powerful analytics A proven platform to make all decisions – big or small In-Memory Performance A highly scalable foundation for delivering analytics at the speed you need Support for Big Data A consistent view of all data, in terms you understand Lower TCO IT can confidently manage and deploy capabilities as your needs change – quickly and confidently IT is your trusted partner to support the systems that access corporate data.

13. © 2014 IBM Corporation 13 Accelerate Your Analytics Journey Visit www.AnalyticsZone.comwww.AnalyticsZone.com Collaborate Exchange ideas with your peers through interactive communities Download Visualizations, on-demand demos and product trials from the marketplace Learn Tips, techniques and best practices from subject matter experts & IBM thought leaders

14. © 2014 IBM Corporation Cognos Business Intelligence