1. KOTA Lapland themed Hut A reindeer statue outside as an advertisement Northern lights painted on the windows Small salty dishes and sweet pastries Hut themed from inside, wood decor

2. Executive Summary The World has been waiting for this because people are interested in Lapland and everything about it. The hut introduces you to Finnish Lapland. We serve sweet pastries, salty dishes and drinks common to Lapland. If you don’t get a chance to visit Lapland you can get a little piece of it by coming to our hut. We change places all the time so come find us! More information https://www.facebook.com/#!/pages/Kota- finland/415157865288090?fref=ts

3. Business Profile LTD/Popup Manager: Matti Mcgill Vice Manager: Elina Hedeman Restaurant workers: Camilla Riipi and Irene Hurmerinta Cook: Anu Häkli Opening hours: 8.00- 20.00

4. Marketing Marketed as a Lapland themed small cafe, a tourist attraction Ads to Finnair, Silja, Tallink magazines and hotel flyers? Target customers: Tourists in general Competitors: Finland cafe, Restaurant Lapland

5. Decor Decor: - Dim lighting (northern lights painted into windows) - Trees(Birch) - Logs as seats - Tables have wood legs

6. MENU Savory: Salad with reindeer meat 11 € Mushroom salad 8 € ”Karjalanpiirakka” (Carelian pie) 2 € Sausages 4 € Sweets: Piece of Cranberry cake 5 € Lappish farm cheese in cinnamon creme and cloudberry jam 8 € Cinnamon bun 2 € Pancakes with jelly 4 € Blueberry ice-cream 3 € Lappish scone 4 € Drinks: Coffee 2 € Tea 2 € Coca-cola 1,50 € Hot juice 2 € Mint hot chocolate 2 € ”Puolukkalimonaadi” (lingonberry soft drink) 2 € Water 1 €

7. Costs I Hut: 4 790,00 € Decor Tables and chairs made of sawed logs from Anu’s grandpa’s summer cottage Fridge 129 € Paints 3,90 €/spray Marketing 300-800 € Smart card reader 179 €

8. COSTS II SALARY: Manager: 1x1000 € Vice Manager: 1x1000 € Restaurant workers: 2 x 1000 € Cook: 1x1000 € Startup grant from TE-services 3919 €/ month 32,66 €/person per day TOTAL: 11 140, 96€ MATERIALS: Disposable Cups 7,90 €/50 each x 4 Take away cups 7,90 €/ 80 each x 5 Take away cover 8,90 €/100 each x 4 Disposable Plates 9,90 €/ 25 each x 10 Disposable Cutlery 6,90 €/100 each x 2 Napkins 0,99 €/50 each x 4 RUNNING COSTS:

9. FUTURE OUTLOOK In the future our café will be our subsistence and our café won’t be popup anymore Strategies: We need to get enough customers and sponsors and money to expand

10. WELCOME TO OUR HUT!