2. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Unified Communications 500 Series - FY10 Helping Your Partners Prepare for Cisco Small Business Pro Alberto Montilla, Andy Hickman, Ignacio Castroverde, John van Gorp, Jens Demmer

3. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 2 Agenda  Cisco Unified Communications 500 series, why now?  Roadmap – SBCS 1.6/2.0  Small Business Pro UC Sales tools  Cisco Small Business Support Center  Competition and positioning  Demo – Cisco Configuration Assistant 2.1

4. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 3 Executive Summary Time is now  Complete SB Pro SBCS available by November  Competitors are stumbling- bad press on Microsoft RP, Avaya buying Nortel Need more SB Pro brand awareness  Educate Partners on Why SB Pro

5. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 4 “Cisco Unified Communications solutions unify voice, video, data, and mobile applications on fixed and mobile networks, enabling the human network to effectively collaborate every time, everywhere, everyone’s included.” 4 © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialCisco SMB UC Positioning 070208

6. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 5 Cisco Unified Communications for Small Business - Features  IP Telephony  Rich Media Conferencing and Collaboration  Integrated Messaging  Unified Communications Clients  Unified Call Connectors for Industry-leading Applications  Mobility Solutions and Presence  Collaborative Workspaces  Third party Applications Integration Cisco Unified Communications Solutions for Small Business include network powered solutions for:

7. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 6 Cisco Small Business Pro Unified Communications 500 Why Now?

8. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 7 Moving SBCS to Cisco Small Business Pro Now is the time  Complete Cisco Small Business Pro UC Offering- Scales to 100+ users (November 2009) Plus new switches, IP phones, Wireless, WAN security  Continuing to make it easier than ever to sell Smart Business Communications System (SBCS) solutions New Partner Profitability Programs Reduced Pricing New Pre Sales and Deployment Tools New Dedicated Support Staff and Support Package Cisco is setting Partners up for success to be able to take advantage of market up turn EXTERNAL

9. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 8 Voice Product Delivery US Timelines UC520 UC540 UC560 SPA500 Phones CCA Internal EOS Announce 2.12.2 FCS Disti Avail FCS Disti Avail FCS Disti Avail

10. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 9 Marketing Launch Dates SBCS 1.6SBCS 2.0 Internal Cisco Announce 7/2810/6 Disti Announce8/410/13 Channel Partner Launch 8/2511/17 External Public Customer Launch 9/912/1 Partner Virtual Event 12/1

11. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 10 Smart Business Communications System 1.6/2.0 Portfolio 8 to 64 Voice Users Desktop & Rackmount Models Optional Integrated WLAN AP on desktop models IP Phones All Cisco Unified IP Phones are supported including new Cisco 500 Series with WLAN and Bluetooth Switching PoE & non-PoE models with CDP & Smartports Replaces CE 520 over time Wireless Autonomous APs or Unified Wireless Solution with Mobility Express WAN Security / Teleworker VPN, Wired and Wireless Access, Remote IP Phone extension Unified 500 Series7900 & 500 Series ESW 500 Series AP500 WLC 500 Unified Communications Business & Productivity Applications Cisco Configuration Assistant Cisco SR520 New SB Pro Product Intro UC540 New SB Pro Product Intro SPA500 New SB Pro Product Intro NOV - AP500 New SB Pro Product Intro SR520-T1 US New SB Pro Product Intro NOV-8p ESW ROADMAP EXTERNAL New SB Pro Product Intro SEP-UC540 NOV-UC560

12. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 11 Cisco Smart Business Communications System – What’s New in Release 1.6 (SEP)  Cisco UC540 platform in UC 500 Series (NA and EMEA WPL)  Service Offering with Cisco Small Business Support Center  Cisco SR520-T1 WAN Router (NA only)  Cisco SPA500 Series IP Phones  Cisco Configuration Assistant (CCA) version 2.1  Cisco Smart Designs for SBCS – App Note for Multi-site  Two Additional SIP Trunking Providers  Third Party and Cisco Applications: Mitchell1 – Automotive Shop Business Management SW Veramark Call Accounting N-able Remote Monitoring

13. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 12 Cisco Smart Business Communications System – What’s New in Release 2.0 (Nov)  UC 560 (Pro Series) Supports up to 104 users  CCA 2.2 (Pro Series)  AP 500 Series Wireless Access Points (Pro Series) Clustering access points  8-port ESW 500 Series Switch (Pro Series) Two new 8-port additions

14. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 13 Cisco Small Business Pro Unified Communications 500 Series 8 U 48 User License Upgrade to 64 16 User 24 User 32 User 8 U W/L UC520 Users DesktopRack Mount 8 User w/ Wireless License Upgrade to 32 UC540 Desktop UC500: Call Processing, Voice Mail, Security, Wireless SBCS Components: Secure Routers, Switches, IP Phones, CCA & Applications 16 User License Upgrade to 104 Rack Mount UC560 TodaySept ‘09Nov ‘09

15. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 14 Cisco Small Business Pro Unified Communications 540 & 560 models Cisco Small Business Pro Series, Cisco Unified Communications 540 & 560 model simply integrates with SBCS and other Small Business Pro products with the following additional benefits: Less SKU’s for Stocking Simplified Licensing Model – 1 SKU Support from Cisco Small Business Support Center Grows from 8 to 104 Users Product SKUDetailed Description USD List Price UC540W-FXO-K9 UC540W-BRI-K9 8 User Licenses for UC and Integrated Messaging, 4 FXO ports, 4 FXS ports, 8 POE 10/100 ports, Integrated Wireless and 1 VIC slot. Upgradable to 32 Max Users. $3095 UC560-FXO-K9 UC560-BRI-K9 AVAILABLE IN NOVEMBER. 16 User Licenses for UC and Integrated Messaging, 4 FXO ports, 4 FXS ports, 3 L2 GE Expansion ports, and 2 VIC slots. Upgradable to 104 Max Users. $4295 UC560-T1E1-K9 AVAILABLE IN NOVEMBER. 16 User Licenses for UC and Integrated Messaging, 4 FXO ports, 4 FXS ports, 3 L2 GE Expansion ports, 1 T1E1 PRI port, and 1 VIC slot. Upgradable to 104 Max Users. $4995 L-UC-PRO-8U=E-Delivery license for Cisco Small Business Pro UC500 Series for 8 additional users$1095 CON-SBS-SVC4Three year Cisco Small Business Pro Service$499 *Check your local distributor for your pricing

16. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 15 Comparison Between UC520 and UC540/UC560 FeaturesUC520-8U/16U UC520- 24U/32U/48U UC540UC560 Base unit number of users 824816 Maximum number of users 166432104 Wireless GN/YNYN Number of POE switch ports 8883 (GE uplink) VM capacity (hours) 14 3232* Memory for Smart Applications Max 80 MB Max 430 MBMax 430 MB* List Price (USD) for 8 Users $3,775 $4,045(W) $8,095 (24 Users) $3,095(W) $6,190 (24 Users) Service ContractSMARTNET Small Business Pro Service Partner Design Support PDI Helpdesk SBSC Partner Design Support EXTERNAL *Can be upgraded in the field

17. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 16 Introducing the SPA500 Family Key Features  Full Duplex Speakerphone with Enhanced Speech Technology  Support for Wideband Audio (G.722)  Support For Up to Two 32 Button Side Car Modules  PC Port and 802.3af Capable WAN Port  High Resolution Backlit 128 x 64 LCD Screen  Integrated Cisco XML Browser for advanced applications  Support for SIP and SPCP (UC500) Protocol EXTERNAL

18. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 17 Cisco Small Business Pro ESW 500 Series Switches The ESW 500 series quickly and simply integrates with SBCS and other Pro products to provide a single high-performance and secure platform for any small business voice, video, data, wireless need  Simple portfolio with Fast Ethernet, Gigabit Ethernet, and PoE models  Cisco integrated, tested and supported  Competitive warranty and services 5 year warranty; 90 day phone service; NBD replacement Product SKUPort ConfigurationGigabit Expansion USD List Price ESW-520-24-K924-port 10/100 4 expansion ports: 4 copper + 2 shared mini-GBIC slots for fiber $659 ESW-520-24P-K924-port 10/100 PoE$1399 ESW-520-48-K948-port 10/100$1129 ESW-520-48P-K948-port 10/100 PoE$2799 ESW-540-24-K924-port 10/100/1000 4 expansion ports: 4 copper shared with 4 mini-GBIC slots for fiber $1849 ESW-540-24P-K924-port 10/100/1000 PoE$2699 ESW-540-48-K948-port 10/100/1000$3299 CON-SBS-SVC2 Three year Cisco Small Business Pro Service- three year phone and online chat service and software enhancements $69 EXTERNAL *Check your local distributor for your pricing

19. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 18 “[CCA 2.0] is right on the money. It’s easy to use, follow, and has wizards that really work.” “I just downloaded the new CCA, and I am very impressed!! I just wanted to let you know, I am a die hard IOS engineer, but the CCA is even easier for most things right out of the box. Great Work!!!” Cisco Small Business Pro Easier to Sell & Deploy UC Sales Tools  Easier Value Sales Marketing brochure templates Simplified technical documentation for sales teams- Platform Reference Guide and System Feature Reference Guide http://www.cisco.com/go/partner-sbcs/  Easier Installation and Configuration New features in CCA- dashboard, troubleshooting and 100+ new voice features since CCA 1.0 such as multi- site support Updated SmartDesigns Partner Design Support “This is well on the way to empowering the little guy to configure the SMB” “I would prefer to use CCA 2.0 compared to using CLI. I need to start using it on the ground”

20. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 19 Cisco Small Business Support Center The “Voice” of Cisco Support Dedicated Telephone Support for Small Business Products:  Fast access to technical assistance to meet your needs  Telephone support available local business hours in 9 languages  Dedicated staff trained to resolve small business networking and communications issues  Support community provides collaboration and knowledge exchange for Cisco Small Business products and solutions  Focus on your business—not the network http://www.cisco.com/en/US/support/tsd_cisco_small_business_support_center_contacts.html

21. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 20 $19 $499 $149 $69 Cisco Small Business Pro Service “3 Years Peace-of-Mind” 3 Years “Peace of Mind” for Your Customer: Software Updates for Bug Fixes Next Business Day Hardware Replacement (where available) Extended Access to Small Business Support Center Access to Small Business Support Community Online Chat Support SPA525G UC540 SA500SR520-T1

22. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 21 Cisco Unified Communications positioning The Small Business - Customer Profile  Telecommunication is key in Small Business daily activities – Requires full PBX services – Requires one or more Unified Communications’ features Teleworker, mobility, unified messaging, collaboration, etc. – May require integration of external applications CRM, applications for vertical markets  Key decision factors to adopt Unified Communications - How can it help to increase my business productivity? - How can it help to provide better customer support? - Is it affordable? (hardware and associated service-fees) - Maintenance fees

23. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 22 Cisco Unified Communications Benefits for the Small Business  Ensure your customers always reach you – Intelligent call routing helps customers consistently reach the desired destination – Unified Messaging ensures a customer message is never lost  Better understand better your customer needs – CRM integration - know the customer history before answering the call  Increase employee productivity – Work remotely by using VPN – Collaboration – share documents and presentations, with video! – Presence allows an employee to see the status of a colleague before contact – Applications integration allows streamline management of processes (verticals)  Lower your communications costs – Teleworker allows users to use a secure connection to the company network and telephone capabilities when working remotely – VoIP allows the reduction of the associated bill Small Businesses face the same critical concerns as their corporate counterparts: Deliver a flexible and more effective Customer service, and Increase employee productivity while lowering communication expenses

24. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 23 SMB Select and Registered Partners Positioning  Lead always with UC540/60 Sell the benefits of UC540 and UC560 over UC520 Sell the benefits of purchasing the Small Business Pro service. Goal is to transition as fast as possible the UC520 revenue associated to SMB Select and registered partners to UC540/60

25. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 24 Service Provider (managed services*) Positioning  Facts Small Business Pro service not adapted to SP support model CA organization is working on a high-touch support model for SPs (CY10)  Recommendations for existing customers (SPs - managed services) Inform about the transition (EOS - end FY10) and validate new products Keep sales on UC520 until the SP support service is available (Q3) Switch product sales to UC540/60 between Q3 and Q4  New SP opportunities Expected launch date determines product to position (availability of SP support) Goal is to perform a smooth transition from UC520 to UC540/60, providing support services according to the SP requirements *This is based on the assumption that SP drives sales and supports the product (not a pure resell).

26. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 25

27. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 26 While others are exiting, Cisco is investing…

28. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 27 Cissco Small Business Pro SPA500 Family IP Phones Price Features SPA502G SPA504G SPA508G SPA509G 12 Line Backlit Display (B&W) $240 8 Lines Backlit Display (B&W) $225 4 Lines (Max) Backlit Display (B&W) $189 1 Line Backlit Display (B&W) $164 SPA501G 1 Line 4 Fixed Function Keys No Display $135 All Phones Have Support for: -SPCP and SIP Support -Speakerphone (Full Duplex) - Wideband Audio (G.722) - PoE – 802.3af - FE PC Port (10/100BaseT) - Multi-Language Localization - Up to Two 32 Button Side Cars (SPA500S) SPA525G 5 Lines (Max) Color Display (Hi-Res) WiFi Client Bluetooth (Headset) 5 Programmable Keys $430 Sidecar for all SPA500 32 Programmable Keys No Display (Paper) Up to 2 Supported per SPA500 Phone Powered by IP Phone $95 SPA500S New Sidecar EXTERNAL *Check your local distributor for your pricing CON-SBS-SVC1Three year Cisco Small Business Pro Service$19

29. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 28 Cisco Small Busisness Pro UC500 Hardware Platform SKU Equivalents UC520 SKUUC540/UC560 unitUC540/UC560 License and Interfaces UC520-8U-4FXO-K9 UC540W-FXO-K9 UC520W-8U-4FXO-K9 UC520-16U-4FXO-K9+ L-UC-PRO-8U (if UC540 used) UC520W-16U-4FXO-K9+ L-UC-PRO-8U (if UC540 used) UC520-24U-8FXO-K9 UC560-FXO-K9 + L-UC-PRO-8U + VIC2-4FXO UC520-32U-8FXO-K9+ L-UC-PRO-8U (x2) + VIC2-4FXO UC520-48U-12FXO-K9+ L-UC-PRO-8U (x4) + VIC2-4FXO (x2) UC520-8U-2BRI-K9 UC540W-BRI-K9 UC520W-8U-2BRI-K9 UC520-16U-2BRI-K9+ L-UC-PRO-8U (if UC540 used) UC520W-16U-42BRI-K9+ L-UC-PRO-8U (if UC540 used) UC520-24U-4BRI-K9 UC560-BRI-K9 + L-UC-PRO-8U + VIC2-2BRI-NT/TE UC520-32U-4BRI-K9+ L-UC-PRO-8U (x2) + VIC2-2BRI-NT/TE UC520-48U-6BRI-K9+ L-UC-PRO-8U (x4) + VIC2-2BRI-NT/TE (x2) UC520-48U-T/E/F-K9 UC560-T1E1-K9 + L-UC-PRO-8U (x4) UC520-48U-T/E/B-K9+ L-UC-PRO-8U (x4) + VIC2-2BRI-NT/TE EXTERNAL

30. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 29 Comparison Between UC520 and UC540 Features UC520-8U/16UUC520- 24U/32U/48U UC540 Base unit number of users 8248 Maximum number of users 166432 Wireless GN/YNY Number of POE switch ports 888 VM capacity (hours)14 32 Memory for Smart Applications Max 80 MB Max 430 MB List Price (USD) for 8 Users $3,775 $4,045(W) $8,095 (16 Users) $3,095(W) Service ContractSMARTNET Small Business Pro Service Partner Design Support PDI Helpdesk SBSC Partner Design Support EXTERNAL

31. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 30 Partner Design Support Who Registered and Select Partners in US and Canada What Small Business Pro Solution Design Support Available During Local Business Hours When At launch- September 9, 2009 How Via Phone or Online Chat http://www.cisco.com/go/smallbizsupport EXTERNAL

32. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 31 Cisco Small Business Pro Cisco 520-T1 Secure Router The Cisco SR 520-T1 Secure Router delivers:  High performance and reliable T1 WAN access for small businesses  Strong Security Features like  Site-to-site connectivity with IP Security (IPsec) VPN  Secure Sockets Layer (SSL) VPN and Easy VPN  Stateful packet inspection (SPI) firewall  Intrusion prevention system (IPS)  Content Filtering  Simplified configuration, management and troubleshooting with Cisco Configuration Assistant 2.1 and Cisco SR520-T1 Configuration Utility Product SKUDetailed DescriptionUSD List Price SR520-T1-K9Cisco SR 520-T1 Secure Router$1495 FL-SR520-T1-SEC=Security Feature License for Cisco SR 520-T1 Secure Router Includes IPsec / SSL VPN – 10 Sessions, Easy VPN, Content filtering (black white lists) and one year Intrusion Prevention System (IPS) subscription $500 CON-SBS-SVC3Three year Cisco Small Business Pro Service$169 T1 Configuration Utility CCA 2.1 *Check your local distributor for your pricing

33. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 32 Cisco Small Business Pro Unified Communications 540 The Unified Communications 540 model is the first UC 500 model of the Cisco Small Business Pro series. The Unified Communications 540 model simply integrates with SBCS and other Pro products with the following additional benefits: Simplified Licensing Model Support from Cisco Small Business Support Center Product SKUDetailed DescriptionUSD List Price UC540W-FXO-K9UC 500 Series Model with 8 User Licenses for UC and Integrated Messaging, 4 FXO ports, 8 POE 10/100 ports, Integrated Wireless and 1 VIC slot. Upgradable to 32 Max Users. $3095 L-UC-PRO-8U=E-Delivery license for Cisco Small Business Pro UC500 Series for 8 additional users $1095 CON-SBS-SVC4Three year Cisco Small Business Pro Service$499 EXTERNAL *Check your local distributor for your pricing

34. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 33 Cisco Small Business Pro Unified Communications Portfolio All Cisco ® Unified Communications 500 Series models leverage the same Smart Business Communications System components (secure routers, switches, IP phones, CCA and applications) 8 U 48 User License Upgrade to 64 16 User 24 User 32 User Desktop 8U w/ Wireless License Upgrade to 32 8 U W/L UC520UC540 Users DesktopRack MountDesktop UC540 models complement existing UC520 models by providing a more flexible platform for small businesses planning for growth between 8 and 32 users. EXTERNAL

35. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 34 Smart Business Communications System 1.6 Portfolio 8 to 64 Voice Users Desktop & Rackmount Models Optional Integrated WLAN AP on desktop models IP Phones All Cisco Unified IP Phones are supported including new Cisco 500 Series with WLAN and Bluetooth Switching PoE & non-PoE models with CDP & Smartports Replaces CE 520 over time Wireless Autonomous APs or Unified Wireless Solution with Mobility Express WAN Security / Teleworker VPN, Wired and Wireless Access, Remote IP Phone extension Unified 500 Series7900 & 500 Series ESW 500 Series AP500 WLC 500 Unified Communications Business & Productivity Applications Cisco Configuration Assistant Cisco SR520 New SB Pro Product Intro ROADMAP EXTERNAL

36. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 35 Why SB Pro Tools to help SBMMs win Partners  SBMM Delivery Deck- Intention for this deck: First section: discuss UC 540 and what changes are and why Cisco is the right bet Second section: for strategic partners (UC 560 info, do not want to stall UC 520 or UC 540 sales) preview of roadmap  SBCS Practice Building Playbook Playbook for partners on joint Cisco investment to help them transition to Cisco business Link here: TBD

37. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 36  Supports 8 to 32 Users  Two Models (FXO or BRI) with integrated wireless built in UC540W-FXO-K9 UC540W-BRI-K9  One Upgrade License (shared with UC 560 Series) L-UC-PRO-8U (e-delivery)  Maximum of 3 license upgrades can be applied to the UC 540  Fully supported in CCA 2.1 SB Pro Desktop- UC 540 Desktop 8 User with Wireless License Upgrade to 32 Pro brand Desktop form factor with Integrated Wireless EXTERNAL

38. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMB Spring Update 37 SB Pro Rack Mount- UC 560  Supports 16 to 104 Users  Three Models (FXO or BRI or FXO with T1E1 PRI) UC560-FXO-K9 UC560-BRI-K9 UC560-T1E1-K9  One Upgrade License (shared with UC 540 Series) L-UC-PRO-8U (e-delivery)  Maximum of 11 license upgrades can be applied to the UC 560  Fully supported in CCA 2.2 Pro brand Rack Mount form factor Rackmount 16 User License Upgrade to 104 EXTERNAL