1. POP UP LEARNING IN KNOX PRESENTED BY LEANNE FITZGERALD & HEATHER MCTAGGART

2. WHO ARE WE? Learn Local in Knox

3. WHY POP UP EVENTS? Lack of engagement a problem for all If we don’t reach people we can’t meet their needs If we don’t reach people we aren’t economically viable or socially relevant

4. WHAT IS POP UP? They are:  Spontaneous  A little quirky  They come and go  Create interest  Inexpensive  Opportunities to engage

5. Project Overview Five Learn Local providers in Knox to make use of both empty retail spaces and other public places to engage the community in learning opportunities and expose it to our brand The spaces include: Libraries Businesses & Shopping Centres Schools Licensed premises Sporting Clubs Cafes and much more….

6. INNOVATIVE APPROACH Build on a successful model from the business sector Mix delivery of learning with a marketing strategy Win win for all partners

7. Have a strong marketing campaign Set up a strong marketing campaign informing customers about the pop-up event to generate excitement to help pull in crowds. Word-of-mouth marketing and social-media sharing helps sustain the buzz and create a sense of intrigue, fun and spontaneity.

8. SHOWCASING OUR SUCCESSFUL EVENTS

9. WORKPLACE BULLYING & HARRASMENT WORKSHOP CONSTRUCTION COMPANY IN SCORESBY

10. POP UP DIGITAL PHOTOGRAPHY CLASS IN LOCAL PARK

11. POP UP LAUNCH IN LOCAL TIP LEARNING TO RECYLE AND REFASHION

12. POPPING UP WITH KNOX MOBILE LIBRARY BUS AT SOCIAL HOUSING ESTATE LEARN HOW TO USE AN IPAD CLASS

13. FIRST AID TRAINING FOR NEW MUMS AT MATERNAL AND CHILD HEALTH CENTRE

14. HAIR BRAIDING CLASS AT LOCAL DANCE STUDIO

15. ADULT LEANER’S WEEK POP UP DISPLAY AT WESTFIELD KNOX CITY  Massage  Belly dancing  Computing  Business Support  First Aid Training

16. LESSONS LEARNED …. Make the partnership worthwhile for all partners Market effectively Take risks Success can be measured in many ways