0. Agfa & Wide Format Inkjet

1. Agfa & Wide Format Inkjet
The C3 concept
Wide Format Addressable Market

2. the Power of Print Agfa Graphics: Vision
Agfa Graphics believes in the future of the printed medium as a powerful communication tool for:
Information (books, newspapers,..)
Packaging
Advertising & promotion
We will therefore defend and promote the competitive position of printed media.

3. Agfa Graphics: Mission
Stay Ahead. With Agfa
Agfa Graphics wants to maximise stakeholder value by:
Improving our customers’ competitive position in prepress and industrial inkjet printing by offering them the means to grow profitably:
Leading edge technology (= INNOVATIONS)
Complete solutions
High level service
Confirming and enforcing Agfa’s leadership position: technology, cost and market leader in the commercial and newspaper prepress and printing markets.

4. Concept - AGFA C3 SYSTEMS
C3 - systems offer completeness to the power of 3
COMPLETE INTEGRATION
COMPLETE BENEFITS
COMPLETE SERVICES

5. Concept - AGFA C3 SYSTEMS

6. Concept - Complete integration
Complete integration of inks/heads/engine and workflow software guarantees a predictable and consistent high-quality output
INK
SYSTEM
MEDIA
HEAD

7. Concept - AGFA C3 –SYSTEMS, a choice of applications
Agfa's C3-Systems print on anything, thanks to UV technology.
The number of applications are endless.
Agfa is working together with you and partners to develop new applications.
Key is the ability to develop unique applications that will build the business of your clients.
The Agfa Application team will assist you in this process

8. Agfa Go To Market model: C3
Agfa’s C3 concept:
A comprehensive “Go To Market” model.
Designed in the best interest of the customer
Intended to establish a lasting and satisfying “supplier – customer” business relationship
Born out of Agfa’s ability to:
Control the complete technology spectrum
Understand the complete scope of industrial applications
Adequately respond to the customer service & support requirements
Agfa commits to a true “end to end responsibility”
in the best interest of the customer

9. Focus on Graphics Market Needs
Concept - Inkjet & Agfa’s Traditional Core Competences
Inkjet is a coating technique
super-precise (3 pl per droplet)
super-accurate (300 > 1400 dpi)
layers of 5 to 30µm
1,5 m/s drop-on-demand
Inks are dispersions like photo-emulsions
pigment dispersions in water, monomers, solvents
stabilizing & optimizing by filtration
stirring & mixing
Imaging chemistry (developers, fixers, dispersions, emulsions, pressroom chemicals)
Imaging substrates (AgX coatings on film, Al-plates, paper, ...)
Focus on Graphics Market Needs
Short-run printing
“digitally”
Imaging & appli-
cation ‘know-how’
(color mgmt, workflow, rendering, screening, ..)
100 years imaging expertise, now embedded in millions lines of software code:
ApogeeX, Intellitune, Arkitex, Sublima,...
Integration in Imaging Systems
(CTF-, CTP-, proofing-systems)
Worldwide supplier of Integrated Imaging Systems for Printers & Convertors, incl. pre- & post-sales advice & service.

10. Strategic background
Industrial Inkjet constitutes the next technological frontier and will be a highly attractive market
The graphics industry is characterized by accelerating technology lifecycles.
The industry is shaping up for the new wave of digital printing: Inkjet.
Agfa’s Inkjet solutions target industrial applications, both UV-based:
Wide Format (Anapurna and M-Press)
Single Pass (Dotrix).
Agfa is positioned to play a leading role in the HQ / HT segment
Solid match between Agfa’s core competencies and the key factors for success.
Agfa build proprietary integrated systems to fully address end-user requirements.
Agfa’s know-how (heads, ink, integration) allow a solid technological position.
Agfa has the global service capabilities to deliver on customer satisfaction.

11. Agfa industrial inkjet solutions
Agfa’s three families of industrial inkjet systems address the segment specific needs
:ANAPURNA
wide-format printers
signs & displays
Choice of speed
Choice of quality level
Choice of investment
Choice of any media (rigid/flexible)
White-colour option (with XL2)
Economical run-length up to 100 sheets/run
M-PRESS
Economical flatbed inkjet press
Short and long runs
Fully automated
Flatbed
80 sheets (= 330 metres)
Rigid & flexible substrates
Grey scale print technology
Options:
Primer, spot-colour ink, varnish
Best Cost of Ownership (COO)
:DOTRIX
High-speed,
roll-to-roll industrial press
907 m2/hour single pass
63 cm [24.8 in] width
Options: primer,
white-colour ink or varnish
Finishing options: cutting, folding, creasing, lamination
Grey scale print technology

12. Productivity / Application positioning
Productivity m2/hour
1000 2
:Dotrix
Single Pass
:M-Press
Wide Format
500 1
400
:Anapurna
II. The products
100 50 10
Roll-to-roll, -to-sheet
Flexible packaging
printing
Sheets
Billboard
PoP
Signs
Rigids, Sheets, Roll-fed
Billboard
PoP, Signs, Poster

13. Agfa & Wide Format Inkjet
The C3 concept
Wide Format Addressable Market

14. Value total digital printing market amounts to 110 B€
Agfa focus
Toner Based 60 B€
Inkjet >50 B€
Desktop narrow format 42 B€
Industrial Wide Format 8 B€
Single Pass
Aqueous
Solvent UV
5 B€ B€ ,4 B€
B€ B€ B€

15. The targeted wide format market
Replaces analogue graphic
screen printing
“Disruptive technology”
Has a cost of ownership advantage for run lengths up to 100 prints.
Offers more flexibility (versioning etc…)
Shorter turn around time/job
Offers access to additional applications / market segments.
PRODUCTS
POP (Point-of-Purchase) advertising
Signage
informational, directional, corporate, branding
Vehicle Graphics
Exhibition Graphics
Posters (indoor/outdoor)
Street Furniture
Window Graphics
Flags & Banners
Billboards
Truck Curtains
Building Wraps
GF Vinyl Banners
Aircraft Graphics
Ship Decoration

16. The addressable wide format market
GRAPHICS DISPLAY MARKET
ANALOGUE OUTPUT
TECHNOLOGY
Bill boards
Banners
Exhibit builders
Posters
Point of Sale
Point of purchase
City lights
Street furniture
Airport advertising
Railway advertising
Floor graphics
Short run packaging
DIGITAL OUTPUT
TECHNOLOGY
SCREEN PRINTERS
COMMERCIAL PRINTERS
GRAVURE PRINTERS
FLEXO PRINTERS
AQUEOUS PRINTERS
ECO SOLVENT IKJET PRINTERS
AGGRESSIVE SOLVENT PRINTERS
UV PRINTERS

17. The addressable wide format market
2008 Worldwide Wide format UV printer market (sales)
2665 printers
High end printer segment
575 printers
List price > €180K
Low end printer segment
2090 printers
REGIONAL SPLIT
Low end entry level
List Price
< €75 K
Low end
Mid Range
List price
± €100 K
HIGH END
LOW END

18. The addressable wide format market
2006 ALL MEDIA ADVERTISING SPENDING GREAT BRITAIN:
£9.585 MILLION
Source: Outdoor advertising association of Great Britain.

19. The addressable wide format market
In 2005, advertisers spent $6.3 billion (up 8%) on outdoor advertising.
Source: Outdoor advertising association of America, INC.

20. Wide format: a disruptive technology to graphic screen printing
Offset
Flexo
Screen
Gravure
Digital
Total cost per printed m2
2007 Wide format break even
cost of ownership curve for Graphic Screen Printing
productivity & pricing
2009 Wide format break even
100 sheets
150 sheets
:Anapurna
:M-Press
2009 Hybrid systems break even
600 sheets
Addressable part of
screen print market:
2% % % %
350 sheets
Break point controlled by
2007 Hybrid systems break even
Combined input from: IT strategies; Web Consulting; SGIA; Agfa M-Press Market assessments

21. Market Segments Wide Format
High end
Graphic Screen
Mid end
Low end Graphic Screen
Photolabs
Digital print Shops
Exhibit builders
Sign Shops
# sites WW
>2.000 <3000
> 6.000
< 9.000 
 5.000
 7.700
 2.500 
WW 2005 > PFP-shops
Growth in UV is driven by quality, productivity, cost of ownership advantage, environmental friendliness and ease of printing on rigid surfaces.
Technological enhancements in Heads & Inks brings up productivity and reduces cost of ownership..
New printer models address a wider variety of applications and increase the size of addressable market.

22. Market drivers for growth
Growth in UV is driven by quality, productivity, …
Signs
commercial
artwork
books
magazines
newspapers
posters
Billboards
wallpaper
Labels
Vehicle Graphics
City lights
Banners
CDs
Light box advertising
POS/POP
certificates
Quality
Number copies
moneybills
DIGITAL PRINTER
PRESS
Printed on a press or on a printer?
pictures
faxes
letters
Tickets/tags
office copies
forms
packaging
Single pass
II. Industrial inkjet could unlock many applications WF
Industrial inkjet could unlock many analogue printed applications

23. Market drivers for growth - Industrial wide format
Growth in UV is driven by environmental friendliness, …
UV – TECHNOLOGY: DISRUPTIVE TO SOLVENT
INDUSTRIAL WIDE FORMAT INKJET
MARKET SEGMENTATION
AQUEOUS
SOLVENT UV
LOW END
HIGH END
PROFESIONAL
CORPORATE
WESTERN
ASIAN
LOW END
HIGH END
MILD
AGGRESSIVE
INTERNAL SALES
EXPORT HP
CANON
EPSON
ROLAND
MUTOH
MIMAKI
SEIKO I
VUTEK
NUR
SCITEX VISION
GANDI
MD COLORSPAN
MUTOH
OCE
ZUND
COLORSPAN
INCA
DURST
NUR
SCITEX VISION 3M
VUTEK

24. UV Wide Format printing - a flourishing technology
€500,000
UV PIJ
I.B. 07: 7.000
€450,000
€400,000
€350,000
€300,000
€250,000
€200,000
€150,000
€100,000
€90,000
Hardware Price
€80,000
Aggressive Solvent PIJ
€70,000
I.B. 07:
€60,000
€50,000
€40,000
€30,000
‘Eco’-Solvent PIJ
I.B. 07:
€20,000
Aqueous PIJ
€10,000
I.B. 07:
€5,000
€3,000
Aqueous TIJ
€1,000 . 1 3 5 10 20 30 40 50 60 70 80 90
100
200
m2 / H.

25. Agfa on the way to lead industrial inkjet
Anapurna was launched at Ipex 2006 in the medium and high end segment of digital UV printing
Agfa’s position is gaining importance fast; from launch in Q we already ramped up to 11% market share after one year.
Market share in European shipments Q2 2007
Market share equipment – based on 2007 sales