1. from the global market leader in digital signage players
The Bright Side of Signage®
from the global market leader in digital signage players
June 2019

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Players

3. BrightSign Offers World-Class Digital Signage Media Players
corporate
BrightSign Offers World-Class Digital Signage Media Players
he global market leader in digital signage media players

4. BrightSign corporate overview
Worldwide market leader in digital signage
What We Do
Design and manufacture purpose-built media players, cloud-based networking and systems software for the worldwide commercial digital signage market
Known for reliability, affordability, ease-of-use, high quality output and most extensible platform
Who We Are
Founded as part of Roku in 2002 – spun off as independent company 2009
Over 1.5 million units in service in over 130 countries
Worldwide market share leader since 2013
Jeff Hastings, CEO
BrightSign has offices worldwide:
Our headquarters is in Silicon Valley, CA
We have R&D and support offices in Cambridge, UK & Odessa, Ukraine
Paris, France is our International Sales office
And we have shipping warehouses in Amsterdam and Hong Kong
With these worldwide locations, we offer around the globe sales, service and support, and our support is available virtually 24/7.

5. BrightSign is the Market Leader
Q1-Q worldwide market share for media players & PC solutions
BrightSign is the biggest solution provider that you may not easily see because we are behind the screen. BrightSign also partners with CMS providers who sell our media players.
BrightSign has been the market leader in digital signage media players since 2013
BrightSign’s closest competitors are PCs

6. Why Major Brands Chose BrightSign
Very cost effective for large-scale roll- outs
Highly reliable non- PC solution
Stellar Full HD video quality
Fully featured from basic to sophisticated applications
Scalable networking

7. Leading the Way in Cloud-Managed Networks
Highly experienced in delivering digital signage in the cloud
Since 2008 BrightSign has lead the industry in cloud-managed digital signage networks
Over accounts running on our cloud-based networking solutions
Not only do we offer many advantages with our BrightSign players, we are also highly experienced in an leaders of cloud-managed digital signage networking. BrightSign has been delivering networking solutions in the cloud since 2008 and we have over accounts currently running our cloud-based networking solution called BrightSign Network. As shown in the graphic, many big brands depend on BrightSign’s cloud-based networking solution for their digital signage networks.

8. SELECT LARGE Retail DEPLOYMENTS
Total Endpoints
60,000*
200,000
Over 50,000
150,000
15,000
8,000
7,000
23,000
21,000
20,000
2,500-50,000
4,500
4,000
6,000
2,500
5,000
2,9000
3,000
2,000+
2,400
2,100
1,200
1,500
100-2,500
1,000+
1,000
1,200
1,000
1,000
1,000+

9. Additional Major Retail Brands Using BrightSign
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10. BrightSign Offers World-Class Digital Signage Media Players
Whatever your signage application, BrightSign is the right choice from
entry-level to enterprise
Players
BrightSign Offers World-Class Digital Signage Media Players
BrightSign Series 4 Player Video

11. The BrightSign Advantage
Designed exclusively for digital signage with ultimate player reliability and a secure cloud connection you can trust
Purpose-built for digital signage with ultimate reliability on a solid-state platform
Less than 0.25% failure rate!
Non-PC, solid-state device with no moving parts to fail
Commercial-grade BrightSign OS 8 that connects all players to the cloud without fail
Secure leading-edge web technology for real time health and remote player controls
Regular, remote updates future-proof your investment & keeps pace with market demands
Patented aluminum enclosure offers a sleek look and an ultra-thin form factor
Efficient front and back port access that easily integrates into any digital signage application
Well suited for harsh environments, player withstand temperatures from -20 C to 70 C
The BrightSign advantage is clear – our players are designed exclusively for digital signage on a solid-state, non-PC platform that delivers the ultimate in reliability. Our commercial grade BrightSign OS 8 includes leading-edge web technology that connects all BrightSign players to the cloud without fail to deliver real time player health and remote controls. And BrightSign offers regular updates to keep pace with market demands which future-proofs your investment. Our patented industrial design offers a sleek look and ultrathin form factor that easily integrates into any physical environment.
Commercial-grade OS built for cloud-based digital signage
Ultimate reliability with
less than 0.25% failure rate!

12. BrightSign Model Lineup
Four product lines based on performance
XT1144
Expanded I/O Player
XT244
Standard I/O Player
XT1144-T
TAA-Approved Player
XD1034
Expanded I/O Player
XD234
Standard I/O Player
HD1024
Expanded I/O Player
HD224
Standard I/O Player
HO523
HD-OPS Player
LS424
Entry-Level
Media Player

13. Features Sophisticated capabilities. Infinite possibilities.
BrightSign players support all of the above features via BrightAuthor Classic. Some of these features will not initially be implemented with the first release of BrightAuthor:connected. They include: Tagging of content and/or players, BrightWall, Beacons, Mosaic mode, Twitter plug in, GPS events and User events, Sign Preview, BSNEE and Localization of the user interface into other languages

14. Model Packages & Pricing
LS Entry-level
HD Mainstream
XD Advanced
XT Enterprise
H p60
Entry-level HTML5
H.265 4K60p & 1080p60
Mainstream HTML5
H.265/H.264 4K60p Dolby Vision, HDR10+ & dual HD video decode
Advanced HTML5
H.265/H.264 4K60p Dolby Vision, HDR10+ & dual 4K video decode
Enterprise HTML5
Standard
I/O Package
LS424
Ethernet 100baseT
USB Type C
Analog audio via USB
$250
HD224
Gigabit Ethernet
GPIO
Analog & digital audio
$350
XD234
GPIO, IR
M.2 SSD PCIe interface
$450
XT244
POE+
$550
Expanded I/O Package
HD1024
GPIO, Serial, USB (Type A)
XD1034
GPIO, IR, Serial, Dual USB (Type A & C)
XT1144
POE+ & HDMI In
$650
Other
HO523
Full HD video, Mainstream HTML
GPIO (4pin), IR, Serial, Dual USB (Type A)
JAE TX25 plug (OPS compatible)
$400
XT1144-T
TAA-Approved
Expanded I/O with the same specs as the XT1144
$850
Note: The optional Wi-Fi/Bluetooth module is available for all models & includes an external antenna

15. Stellar video quality on a highly reliable BrightSign platform
Ubiquitous, Looping Video displays
Stellar video quality on a highly reliable BrightSign platform

16. GoPro Ubiquitous, stellar video quality retail displays Solution:
GoPro has over 150,000 BrightSign players across the globe running their retail displays 
Initial installations began in 2010 with BrightSign Series 1 players that are still in use today
BrightSign players are typically playing looping video and audio for hours/day without fail
Results:
BrightSign’s high reliability is the reason why GoPro has standardized exclusively on using BrightSign players for all of their retail display projects

17. Long-term global deployments of interactive retail displays
In-Store, Interactive Product Demonstrations
Long-term global deployments of interactive retail displays

18. Bose Global Retail Displays
Long-term, interactive solutions worldwide
Project: 200,000+ BrightSign units actively running every retail display worldwide wherever Bose is sold (Bose, Best Buy, Target, Walmart, Sam’s Club, Costco, etc.)
Goal: Highly reliable platform that can be deployed worldwide & easily localized & allow them to attract customers and achieve product differentiation in a busy market
Integrator: BrightSign solution allows Bose to be highly flexible in their integrator choice for the project at hand (kiosks, pop displays) due to high reliability & simple installation (simply plug in power, HDMI & USB)
Solution:
Highly engaging presentations using USB button panels to select music and video playback
Bluetooth enabled to pair with customer’s phone for personal music selection playback
Custom BrightSign OEM solutions engineering to meet Bose specific needs
Results:
Bose has BrightSign players well over 6 years old still running sophisticated retail demos 12 hours per day, 7 days a week
Bose uses BrightSign exclusively for all of their retail displays because of their reliability, impeccable maintenance record, and longevity in the field
BrightSign brings cost savings, simplicity, and sophisticated functionality allowing Bose to manipulate any audio and video playback in unique ways to attract and capture customer’s attention – all with high reliability

19. Impressive, interactive 5-screen display dramatically lifts sales
Multi-TV Retail Product Demonstration
Impressive, interactive 5-screen display dramatically lifts sales

20. LG TV Experience at Best Buy
Impressive, interactive 5-screen display dramatically lifts sales
Project: LG OLED & Super UHD foot Experience Walls in Best Buy stores
Goal: Engage and draw shoppers in with dynamic content flowing across all screens
Integrator: Design Phase, ( IL-based P.O.P display firm
Solution: over 15,000 BrightSign players powering all of their retail TV video wall displays inside all 1,058 Best Buy stores
All players are running on BrightSign Network allowing for efficient content updates and network management remotely
LG Experience project: 6 BrightSign players control the 5-TV LG Experience display | an ELO touchscreen encourages customer engagement with an “assisted selling” experience that activates multiple demo modes to playback content that highlights features of each TV as well as 3 sound systems included in the display
LG uses sophisticated interactivity (i.e.-touch, pushbutton, UDP command, sales training tools, etc.) that flawlessly plays on BrightSign 
Results:
In the 1st year of installing this new LG Experience Wall display, LG Best Buy sales lifted to 2nd place!
LG sales in Q was 4th place & in Q2 2016, their sales raised to 2nd place (only behind Samsung by 4 percent)
This lift in sales and market share is directly related to the effectiveness of the new LG Experience Wall display
LG realized significant ROI saving over $100,000 due to reliability (no BrightSign units have returned!) & efficient, remote network management of all players
LG used savings to expand into 150 additional outlets that otherwise would not have deployed to further sales
LG expanded into regional, non-tech outlets since the BrightSign solution offered such high stability, reliability & ease of use
Customer’s experience dramatically improved with engagement & entertainment resulting in increased dwell time
BBY has over 100 video looping demos in each store & looping video doesn’t attract attention any longer, therefore by brining engagement that sets them apart and entices consumers to interact & engage…

21. Multi-product, interactive display with live data synchronization
Unique Smart Home Wall
Multi-product, interactive display with live data synchronization

22. Home Depot Smart Home Wall
Multi-product, interactive display with live data synchronization
Project: 25 pilot phase rollout to 100 Home Depots in 2018
Integrator: Outform – retail experience integrator
Goal: Replace android solution with a highly reliable one that can present multiple Smart Home products at once
Solution: Smart Home Wall
A unique wall-plate system which provides power and connectivity to the entire display & supports a multitude of products
BrightSign XT drives a 2-screen experience that offers customer interactivity via push buttons and touch screens to illuminate specific product categories or individual products
BrightSign is real-time connected to Home Depot’s database via APIs to easily display correct product information & pricing to ensure all data on the website and in-store match & future implementations will support google analytics
Results:
Replaced initial android based solution due to reliability and development issues which BrightSign easily solved
Android-based solution frequently failed in the field by freezing up due to memory leaks and inability to power cycle regularly

23. Shop-in-Shop
Synchronized & interactive experience of all Samsung TV, sound bar & connected home products

24. Samsung Shop-in-Shop Significant ROI allows for expansion
Project: Best Buy Shop-in-Shop showcasing many Samsung products
Goal: Replace unreliable Android & Lynx products & add 4K HDR
Integrator: Simple to install BrightSign-based solution gives Samsung the freedom to use multiple integrators
Solution: Over 20,000 BrightSign players powering all Samsung retail TV displays at all 1,058 Best Buy stores
A combination of Series 2 & Series 3 BrightSign players all of which are regularly updated remotely with new content
17 BrightSign players power an entire shop-in-shop experience featuring 5 TVs and 12 individual stations promoting sound bars & connected home solutions
At times, all screens playback together in perfect synchronization
Customers can interact with a USB capacitive touch panel to view product information and perform demonstrations of all products including 4K HDR video playback
All 20,000+ units are networked with BrightSign Network Enterprise Edition (BSNEE) for regular content updates
BSNEE connects to Samsung’s custom developed dashboard to gather analytical data on how their displays are being used, which allows them to adjust their marketing strategy accordingly
Results:
Over 3 years, less than 15 BrightSign units have been returned (some were simply damaged by store personnel)
Many of the 20,000+ units are still operating after 3 years of steady, sophisticated playback
Samsung realized significant ROI & maintenance cost savings due to BrightSign’s high reliability & highly efficient network solution that sends content updates and monitors player and network health from a single remote location
Samsung was able to use the cost savings to expand their displays into additional large retail and regional outlets that otherwise would not have deployed

25. Multi-product, interactive display
Sophisticated retail display
Multi-product, interactive display

26. Sonos ‘Field Day’ retail displays Project:
Unique “Field Day” retail display launched in October and showcases a multitude of Sonos products
Solution: Worldwide deployment of 2200 players with an additional to be installed in 2018
A very sophisticated closed retail environment all operating off BrightSign players & designed in-house by Sonos
4 BrightSign units power each display: (2) Industrial Image 10” touch displays with BrightSign HS123s built-in, (1) LS423 & (1) HD223
10” touch panel is an interactive controller for customers to select a speaker to demonstrate & choose music
Plays sophisticated HTML content that controls and synchronizes each BrightSign player
All players will be networked via BSNEE to send content updates and manage the health of the network & players
Results:
BrightSign platform offers ease of use for presentation creation with sophisticated results

27. Mercedes-Benz
Pop-up store

28. Mercedes Benz Pop-up Store Watch Video
Project: Two Mercedes Benz pop-up stores set up for two months this summer in high-end shopping malls in Miami and Chicago
Integrators: Gorilla Production Group & Red Dot Digital Media
Solution:
60 displays in each store creating visual interest & excitement in small spaces
All content running on BrightSign players and using BrightWall
4x4 video walls showcasing videos, vehicle specs & branding
Two video walls in vertical & horizontal orientations, mounted at various depths to create a unique 3D look & synch’d to create a single piece of art and branding
Watch Video
“Creating three video walls in a relatively small space required that we space the individual displays just right, and that the content displayed perfectly on each screen to create the impact we desired. BrightSign’s hardware and software works seamlessly and are essential to perfecting high-visibility projects like our latest collaboration with Mercedes Benz.”
- Darryl Kuder, President of Red Dot Digital Media
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29. Thank You!