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Published byKelley Watson Modified over 8 years ago
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Jeff Hastings 4K IS HERE, NOW HOW DO YOU SELL IT?
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AGENDA Understanding the 4K Ecosystem Smart TV Walls in Retail Requirements for success Features that add “smarts” to TV walls
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UNDERSTANDING THE 4K ECOSYSTEM Playback standards for true native 4K content on a 4K display Encoding: 4K content must be encoded using H.265 to achieve playback at 60 fps with about the same file size and data rate as HD content at H.264 Decoding: Player must be able to decode an H.265 4K encoded file at a data rate of 60 fps Output: Only 4K players and displays supporting the new HDMI 2.0 output can support 60 fps playback
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SMART TV WALLS IN RETAIL Requirements for smart TV wall solutions Future-proofing - as 4K playback systems will become available in stages Support for both 4K and HD content - CE TV video walls often contain a mix of products Synchronized content across multiple screens for easy comparison Interactivity and networking for content updates On-screen displays tailored to each TV’s specifications and merchandising High reliability and easy integration Affordability
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SMART TV WALLS IN RETAIL Seize available technology to build smart solutions Utilize existing Full HD content and upscale it to 4K when native 4K content is unavailable Employ semi-transparent on-screen displays tailored to each TV’s specifications, pricing and merchandising Tap into the store’s database to pull & display specifications and pricing unique to each TV model – even competitor’s online pricing!
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SMART TV WALLS IN RETAIL Seize available technology to build smart solutions - continued Control each screen individually from mobile devices – switch video sources, adjust pricing and merchandising messaging Schedule automatic shut-off TV's power at night to save on electricity
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INTRODUCING THE BRIGHTSIGN 4K PLAYER Ultra HD. Ultra Reliable. Commercial 4K digital signage media player that employs leading technology for true 4K playback Ultra-reliable, fan-less and solid-state Plays native 4K, H.265, 10 bit video at 60 fps via HDMI 2.0 Priced at under $1,000 BrightSign 4K will be shipping later this year* * Can’t wait? BrightSign XD players can upscale HD content to 4K resolution
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