2. Black Book Secrets Revealed by John R. Barker

3. Mission: Use Other People’s Products (OPP) to Build Your List and Your Business (and have them pay you to do it).

4. You’re Fired! Fired 4 Years Ago Today $1200 in the bank
$650 month income –
~ $450 from IM
Bottom-line $1800

5. Sink or Swim 9 Month Old-baby at home Live in a Resort Town
No Money to Lose - NONE

6. Nearly $400,000 by June 10th

7. The Adwords Black Book AdwordsBlackBook.com

8. No JVs * No Affiliates No Pre-launch No Ad Spend * No List
518 eBooks sold for $197 each -
$102,155 in sales
No JVs * No Affiliates No Pre-launch No Ad Spend * No List
(3 slides on single point)

9. How to get more out of life
Two low-risk ways to make $100,000 or more this year – working four hours per week or less.
Working the affiliate system (Black Book Stuff)
Webinars (from the IMXFiles)

10. My Holy Grail . . . The Four Hour Work Week

11. For Some, It’s About the Money . . . For Others, It’s About the Lifestyle

12. Forget Time Management – Think Activity Management

13. Where Does Your Time Go? “A” activities – making money
“B” activities – lead to making money
“C” activities – routine, maintenance
“D” activities – time and energy wasters
IMXFiles.com/worksheet

14. IMXFiles.com/worksheet

15. Important Points Innovated when I had no money to blow.
What I teach has worked for YEARS – for me and the people I’ve taught.
Done right you can . . .
Make a lot of money
Enjoy a 4-Hour Work Week

16. MoneyMapX.com

17. Pay Per Click
Advertisers bid on "keywords" they believe people interested in their offer would type in the search bar when looking for their type of product or service.
These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page.
The advertiser pays only when the user clicks on the ad.

18. The Benefits of PPC Testing Research Competitive Intelligence
Immediate
Targeted
Can be refined on the fly

19. Money Maker: Google Cash Method
Run PPC Ad
Send Traffic to Somebody Else’s Website
Earn a Percentage of Sales

21. Affiliate Marketing
An affiliate of a company is compensated when a person they refer takes a specific action – usually a set percentage of a sales transaction.

22. Three Ways to Use Affiliate Marketing
As a Money Maker
As a Way to Build Your Business and Your Lists
As a Way to Gain Market Research and Competitive Intelligence

23. Spy Tools
Undercover Profits
Adspy Pro
Google Cash Detective

28. People Buy PRODUCTS
NOT Keywords

29. 80 / 20 Rule
If you 80/20 the 80/20 and then 80/20 it again, you’ll end up with a small, manageable and highly efficient keyword list – and you’ll cripple the competition by beating them at that point.

30. Who’s Most Likely to Buy?
Guitar (1% or less)
Blues Guitar Lessons (1%-3%)
Jamorama (3%-5%)

31. Know What People Do . . . Most dump 3000 keywords into a campaign
Most people bid as low as possible
Most people do NOT track at the keyword level.
Most people just look at the bottom line “Did I make more than spent?”

32. Target the RIGHT Keywords
Make More Money
Knock Competition Out of the Game

33. Quality vs. Quantity Better Results Less, not more. - Less sites
- Less keywords
- Less to manage
Better Results

34. Counter Intelligence Tactics
Use Multiple Domains and Rotate Them
This includes your display URL AND your destination URL
Use Invisible Popups/Embedded Links Instead of Direct Affiliate Links
If You Sell Your Own Product, Promote It as an Affiliate – Let Someone Else Foot the Bill

36. One Affiliate Program $1612.00 in May (Pretty Average Month)
Total of 2 Keyword Phrases Promoting It
With “ ” and [ ]; broad, phrase and exact matching

38. What Is an Invisible Popup?
Simulates clicking a link, which embeds a tracking cookie.

39. This . . . http://www.1shoppingcart.com/app/aftrack.asp?AFID=61052 That . . .
<Script Language='Javascript'>s="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";c="74323D22223B666F D303B69323C732E6C656E B69322B2B297B D3D B3D B656C B3D732E B7D646F63756D656E742E E B74323D22223B";eval(unescape("%74%3D%22%22%3B%66%6F%72%28%69%3D%30%3B%69%3C%63%2E%6C%65%6E%67%74%68%3B%69%2B%2B%29%7B%69%66%28%69%25%32%3D%3D%30%29%74%2B%3D%22%25%22%3B%74%2B%3D%63%2E%63%68%61%72%41%74%28%69%29%3B%7D%65%76%61%6C%28%75%6E%65%73%63%61%70%65%28%74%29%29%3B%74%3D%22%22%3B"));</script><noscript>This Page requires a JavaScript-enabled browser.</noscript>
</body>

42. What’s Not Cool About Affiliate Marketing?
25% - or MORE of all sales are not properly credited. {About 8% in Internet Marketing Are Stolen}
17,000 visitors per month = $10,000 in sales
One click = .59 in value to merchant

43. And the affiliate . . .
12% Commission $10,000 in sales = $1200 commissions
One click = .07 to an affiliate, on average

44. It Gets Worse
17,000 clicks = 4000 plus subscribers Buy or not, sold other people’s products and used as leverage for JV’s
LTV of an average customer equals 4-times initial purchase.
Affiliates paid NADA!

45. Any affiliate that leaves the business aspects to the merchant they are promoting will be a long-term failure.

46. Three Ways to Use Affiliate Marketing
As a Money Maker
As a Way to Build Your Business and Your Lists
As a Way to Gain Market Research and Competitive Intelligence

47. "There's nothing more dangerous than a resourceful idiot
"There's nothing more dangerous than a resourceful idiot." - Scott Adams

48. Two Sides of the Game Front End Customer / Subscriber Acquisition
(Traffic)
Back End
Lifetime Value of a Customer / Subscriber (Conversion)

49. Use Other People’s Product as Your
Front-End or Back-End

51. What Google Says About Opt-in Pages . . .

52. Case Study: Black Book Traffic Exchange / Instant Buzz – .75%
PPC Direct to Site – 3.89%
Endorsed – 4.74%
Endorsed plus bonus – 7.37%

53. Using Affiliate Marketing to Make My Competitors Customers MY Customers
Sometimes it’s worth giving away your product to get someone else’s customer.

54. Case Study: Go Try This Added a desired bonus 10.2% Conversion Rate
List of about 1500
3rd Place behind John Reese and Frank Kern.
Cost of duplication and delivery, ~ $375.
Net profit: $9,708.50

55. FUN Shop Exercise
List Five - or More - Products, Services or Businesses that You Compete With.
List Four Appealing Benefits of Your Product or Service

56. "I'm the guy who pulled the trigger and shot my friend
"I'm the guy who pulled the trigger and shot my friend. And I say that is something I'll never forget." - Dick Cheney

57. Most People Fail at PPC Marketing Because . . .
They Use the Dick Cheney Scattershot Approach to PPC Marketing

58. The Three Types of Searchers
Information Seekers
Shoppers
Buyers

59. Information Seekers

60. They Want Something, But They Don’t Know What
They Search on Very General Terms
They’re at the Beginning of the Search Process
They Need Basic “101” Info and They Don’t Want to Pay for It
Ideal Squeeze Page Visitors
Free Downloads

61. Shoppers

62. They Have an Idea
They’re Considering Options
Beyond 101 Phase
Product Reviews

63. Purchase Mode

64. Ready to Take Action
Know What They Want
Looking for Best Offer

68. Use Other People’s Product as Your Way Through the Back Door

70. Spent – Made 11,139.38

71. Requires a way of making the customer your customer.
Name Capture
Bonuses for Buying
Commissions Must Be Seen as Secondary to Acquiring a Lead
The Invisible Popup Helps Us Do Both.

72. Process Summary List Competitive Products
Join Their Affiliate Programs
Create a Squeeze Page
Include Invisible Popup on Page
Run PPC Campaigns on Target

73. Step One: Find a product or service that pays a commission of at least $100 per sale – or could.
Here’s a big money idea: YOU are a marketer. YOU think like a marketer. Just because someone else has a product, it does not mean they see the potential you see.
How could you take that product and make it something bigger for the product owner?

74. Step Two: Approach the product owner and make them an offer – you can work two separate tracks here (or both).

75. A. Sell the product directly: “Hey product owner, my specialty is arranging webinars to promote your product. I’ll do the work of arranging the webinar – all you have to do is show up for an hour and talk about your product. I’ll take care of getting people there, etc.”

76. Develop a backend for the product owner: “Hey product owner, I see that you have a new product out. A lot of people will buy this and never use it – why not offer a series of follow-up webinars – a step-by-step system that actually gets your customers using, and loving, your product? I’ll put together Powerpoint presentations that break down your product – all you need to do is show up and answer questions. We split the profits and you have very little work to do.”

77. You could take a $97 software product and sell a backend training series for $197 or more (all recorded for later packaging). Nobody does this!

78. Step Three: A JV broker-style arrangement with a twist
Step Three: A JV broker-style arrangement with a twist. The bigger IM players are BUSY. We don’t have time to do everything we’d like to do. So you approach marketer and suggest that you host a webinar with so-and-so who’s about to launch a new product.

79. “Hi Marketer – so and so is launching a new product I think your list will really go for. I know you’re busy and you don’t have time to evaluate everything that hits your inbox. Here’s what I suggest – we get together on a webinar and invite your subscribers. We’ll demonstrate the software and answer all your questions – and your subscriber’s too. It’ll take an hour of your time and you get x-percent of all sales that result. I’ll do all of the work for you – you just need to show up for the call. And the best part of this is – you’re not committing an endorsement to the product, you’re just showing up to “evaluate it”.

80. What’s Involved Write the promo materials Setup the webinar
Moderate the webinar
Run the webinar software
And produce a recording of the whole deal – in exchange for a percentage of sales produced and resale rights / a share of copyright on the recording.

81. Good as Gold Offer One Year of the IMXFiles ($97 month, $1164 value)
Black Book DVDs ($1197)
$2361
$897 (plus s&h)

82. IMXFiles.com
BlackBookDVDs.com