1. INFORMATION PROCESSING MODEL
Ankit Acharya
Anisha Maharjan
Robin mulmi
Sabal shrestha

2. INTRODUCTION Heart of Cognitive Psychology Individual as the processor
Compares it with the computer system

3. Multi Store Model Sensory Memory Short term memory Long term memory
Sensory register
Sensory information store
Limited capacity
Momentary
Unconscious impression
Short term memory
Long term memory

4. The Memory Process Encoding: Processing info in memory system
Storage: Retention of encoded material
Retrieval: Getting info out

5. Retention of Memory Must be kept activated Rehearsal Maintenance
Repeating info in the articulary loop
Elaborative
Making Association
Correcting new info from what you already know

6. The Processing System Sensory Memory Working Memory Long term Memory
learn
Perception

7. How Marketers Convey Information
Exposure
Yeild
Attention
Retention
Comprehension
Purchase Behavior

8. Thank You