Long Term Memory can be seen as a big filing cabinet storing everything about us
Things we can do Things we know Our own personal story
New information is transferred from Short Term Memory to Long Term Memory (encoding).
Can we do anything to stop information floating out of our Short Term Memory? We try to keep the information we want in STM by repeating it. An example when we look up a telephone number and repeat it to ourselves until we get to the phone “57 84 23…. 57 84 23…” This is called Maintenance Rehearsal
Can we do anything to improve the encoding of information into Long Term Memory? We can use Elaborative Rehearsal to try and improve what is stored in LTM. Elaborative Rehearsal is the active processing of items to improve memory. We try to use techniques which exploit the kind of things the brain in likely to remember.
Information is more likely to be transferred to Long Term Memory if… We pay attention to the information (high amount of interest) The information is rich in colour, shape and texture The information is repeated The new information relates to things we already know