1. BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

2. BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign 224 N Murphy Ave Sunnyvale, CA 94086

3. Description Formal Business Be Different Casual

4. Objectives Our three main goals of this campaign are to: 1.Increase advertisement and awareness of the store. 2.Increase sales of dresses and accessories in the fall and winter months. 3.Motivate employees to assist customers in finding the perfect dress.

5. How We Will Reach Our Goals We will use different forms of advertisement throughout the campaign. Newspaper and magazine advertisement will be minimal due to our save paper stance. We will use mostly online advertisement and word of mouth. Bubblybrightdarkingdark.com

6. Budget Expenses:Cost in USD ($) ADVERTISING: * A 6 by 6 ad in the local newspaper for four months $2,000 *Display Boards$500 * Promotional Banners$200 * Ad on FB (5 dollars a day for 3 months)$500 * Radio ad (3 times a day for 6 months; 30 seconds) $1,500 SPECIAL EVENT EXPENSES * Season fashion show$10,000 *Bi-weekly casual fashion show$2,500 * Coupons$500 IN-STORE * Seasonal decorations$300 * Computers$5,000 TOTAL$23,000

7. Target Market Primary Market: Teenage girls ages 13 to 21 Secondary Market: Mothers of teenage girls

8. OCTOBER 2011 Beginning the campaign Professional Fashion Show Fashion Show

9. NOVEMBER 2011 Thanksgiving Fashion show Winter Fashion show

10. DECEMBER 2011 Christmas EveChristmas Day Place seasonal decorations Remove decorations Fashion Show Fashion show

11. JANUARY 2012 Fashion Show Fashion show

12. FEBRUARY 2012 Spring Fashion show Valentines Day Fashion show PROM Fashion Show!

13. Evaluate Our Progress We will evaluate our progress by doing the following: 1.We will conduct online surveys through sites such as FaceBook and Twitter 2.We will track our monthly income throughout the time of the campaign and compare it to previous records.

14. Thank you!