1. Strategic Planning Outline
Supplemental Lecture

2. What is a Strategic Planning Outline?
It is a way to plan your speech by evaluating the constraints, opportunities and the means to achieve your set out goals/purpose.

3. The First Steps
Answer questions on the first page using headers.

4. The First Steps
Topic:
What is your topic?

5. The First Steps Evaluating Constraints
How can you adapt to your audience’s limited attention span?
How can you enhance your positive ethos (having the audience view your topic or yourself favorably) ?
How will you adapt your speech so it will fit the listener’s knowledge, attitudes and needs?

6. The First Steps Evaluating Opportunities
Do you have a legitimate ‘information advantage’ over your listeners (do you possibly know more about the topic than most)?
What two or three ideas from the text can you use to make sure you will achieve your goals/purpose?

7. The First Steps
Means
What informative or persuasive strategies are necessary for achieving your goals/purpose?
What organizational pattern will you use and why?
What supporting materials and visual aids will you use?

8. The First Steps Specific Purpose Statement
Should fit appropriately for informative or persuasive

9. The First Steps Thesis Statement
In one complete sentence, state the one idea that all the information/argumentation in your speech add up to.

10. The First Steps When you answer these questions…
Be sure to use the headers
Topic
Evaluating Constraints
Evaluating Opportunities
Means

11. The First Steps
Under those headers, have thoughtful responses to the questions, more than just one or two sentences.
This will end up being about a page long before your standard outline would start.
Remember that the Specific Purpose Statement and Thesis statement will be one sentence each (unlike the answers to the questions.

12. Take a Look
Take a moment to review the handout borrowed from another course about the Strategic Planning Outline. This can be found on the course website.

13. The Outline
Always follow the example’s outline for the format of the outline, including the headers.

14. Introduction Introduction should have it’s header in bold.
Write out the text of your introduction explicitly marking your:
Attention Getter
Thesis
Influencing the Audience to view the Speaker Favorably
Influencing the Audience to view the Topic Favorably
Preview Statement.

15. Body Be sure to next label and bold “Body”
An example of the body format will be shown on the next slide.

16. Body
Write a simple, complete and declarative (SCD) sentence starting with your first assetion/argument.
Write a SCD sentence supporting
1. This are denotes evdience and the source used
2. (e.g.: Ross, 2011)
B. Write another SCD sentence supporting the main point that is parallel in structure of sub point A.
1. Evidence, source
2. Evidence, source
Transition: write out a verbatim transcript of how you will link the first main point to the second.

17. Body The process would repeat itself in that format.
Music is usually cut in public schools facing hard times.
Budget reasons are a common reason
Local school budget. Statistics (DCSD, 2011)
Baltimore Schools story. Example (Jones, 2001)
B. Costs of Programs factor into the budget
Estimated costs for a band program. Testimony (Turpin, 2010)
Maintaining instruments and equipment. Statistics (Dominic, 2009)
Transition: From the budgeting cost we also see an issue with supply and demand from the students.

18. Take a Look
Remember there is a full example of the Strategic Planning Outline online that you can follow as a guide.

19. Conclusion
Be sure to denote that it is now the Conclusion, just like you did for the Introduction and Body.

20. Conclusion Conclusion
Write out the text of your conclusion showing how you will:
Anticipate the End
Summarize your Main Ideas
Make a Final Appeal

21. Bibliography
Be sure you meet the requirements for the amount and types of sources you use.
Remember that you must give credit to anyone’s information you borrow for your presentation. Failing to do so is academic dishonesty and plagiarism.

22. Bibliography
For this course we will use APA style to do our citations.
There are numerous sources out there to help you format to this style such as:
Purdue OWL: APA Formatting and Style Guide
American Psychological Associations Website
Many school libraries have websites or handouts that will be helpful as well.

23. Remember There is a handout with an example on the website.
If you are confused or need a little help, ask.
You can also submit your written work early for feedback, so if you are concerned consider working a little bit ahead.

24. Good Luck!
Hopefully this style of outline will help you organize your thoughts better for a presentation.