Presentation on theme: "1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably."— Presentation transcript:
An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably the most effective form of marketing ever invented.” The New York Times 2
AdzZoo…The Next Big Idea While the Internet has changed the world forever. However, one large market segment has been left behind. The Local Business Owner 4
The Local Business Dilemma For many decades the phone book was the main connection between local businesses and local customers. It allowed them “to get in the game” with the bigger national companies. But where do people go today to look for products and services… The Internet! 5
Where is Web Traffic? Premium Pages of Search Engines 9 In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month.
The New York Times 10 “…search advertising is probably the most effective form of marketing ever invented.” “No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”
Where is Web Traffic? Social Networks 120 million active US Facebook users Average user spends 55 minutes per day on Facebook 1 in 4 US Internet page views occurred at one of the top social networking sites in December 2009 11
Where is Web Traffic? Search Maps & Popular Directories 12
Where is Web Traffic? Smart Phones & GPS Devices 13
Optional to Necessity Cars Electricity TV Cell Phones Computers Internet Web Presence 14
Necessity to Optional 15 Declining Markets NewspapersBankrupt/Closing TVDVR/TiVo TelemarketingDo Not Call List Direct MailTrash Can Print AdsHigh Cost E-MailSpam Software
Reallocate Current Dollars Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail 16 Most businesses are already spending money to advertise their business, usually in ways that are not as effective as they used to be. AdzZoo simply carves out some of these dollars to help create their complete Geo-Targeted Web Campaign.
The AdzZoo Solution 17 Geo-Targeted Campaign Fronts 1. Optimized Website 2. Search Engine Marketing 3. Search Engine Maps 4. Popular Websites 5. Social Networks AdzZoo’s Cutting-Edge Solution Starts with Geo-Targeted Technology To Deliver a Web Presence Campaign
Geo-Targeting Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market. No more wasting money on advertising that reaches outside the local business owners market. Pin point the computers and mobile devices within a radius as little as 5 miles to 150 miles. 18
Optimized Webpage Relevant information in the correct format coordinated with researched keywords and managed by Google Certified Analysts is essential to the success of any web presence campaign. That starts with an AdzZoo Webpage design and managed by advertising and internet experts. 19 Relevant Information is King!
Search Engine Results Be Seen on the Premium Pages Over 80% of people that search never go past the first page of the search results. Sponsored links and Organic results managed by experts. ”We are acknowledging that AdWords is really complex for small- business owners” John Hanke, a vice president of product management for Google. New York Times article: 2/13/10 20
Social Networking Demography targeted marketing to specific people, markets, and interest. 100 million active users access Facebook through their mobile devices 35 million users update their FB status each day 22
23 Smart Phone & GPS Devices Local business information pushed out to mobile devices
24 Local Business Branding on High Traffic Websites
Analytics of Entire campaign and its effectiveness Monthly reporting on: Total Impression Total Clicks Average Position Driving Directions And More 27 Campaign monitoring & optimization for maximum online exposure.