1. Learn what you can do to increase your star rating & how to use good reviews to get more business Take Control of Your Business With the best reputation software with unique features In a complete done for you software

2. Consumers are in Control of Your Business In Today's World, with the power of reviews, customers are in control What customers say and where they say it, can help make or break you. Reviews are important to your business and to your success People read reviews and people believe reviews Good reviews increase business ________________________ Learn how you can take back the control A system like ours helps put you back in control, Everyday consumers choose one business over another based on reviews. We Help you to build your reputation & use it to get more business

3. Your Online Reputation Is More Important Than Ever Before Reputation Marketing has become the most effective way to market. 79% of consumers in 2013 placed equal weight on both online reviews and personal recommendations.

4. Star ratings show in Search Google (73%) shows best star ratings Bing/Yahoo (22%) shows yelp star ratings

5. Google Maps Rankings Are Based On -Quantity of native Google Maps reviews (w/text) -Quantity of third-party traditional reviews -Overall velocity of reviews (native + third-party) -Product/service keywords in reviews -Quantity of reviews by authority reviewers -Authority of third-party sites on which reviews are present -Velocity of native Google Maps reviews -Diversity of third-party sites on which reviews are present

6. Influence of Online Reviews 90% of Consumers say their buying decisions are influenced by positive reviews. “6 five star ratings are needed to be trustworthy” Dimensional Research Real Strategic Inc.

7. Good Reviews Are Under-Represented Unhappy customers tell an average of 24 people about their negative experience; happy ones only tell about 12 people. While 90% of people read reviews online, only around 6% write them.

8. Why is it so Hard to Get Good Reviews On the other hand Happy Customers fail to write reviews because: “I didn’t think it was important” “Writing reviews is too tedious” “ I don’t know where or how” “I forgot to write the review” “I have no time” Customers that are unhappy will spend hours figuring out how to write & post a bad review just to get back at you. If they’re really mad, they’ll post it all over.

9. What Higher Ratings Can Do 31% 86% Consumers are likely to spend 31% more on a business that has good reviews. However, 86% will hesitate to buy from a company that has negative online reviews. 72% of customers say positive reviews make them trust businesses more. A business with 1-5 positive reviews can see more than double the business of one with no reviews. At the University of California, results from Yelp’s online rating was posted in the Economic Journal. The study showed that as little as a half star rate improvement could increase business by 19%.

10. The Overwhelming Importance of Reviews 4 out of 5 consumers have reversed a purchase decision based on negative online reviews. Harvard Business Review says a ½ Star increase in yelp ratings = a 5-9% increase in Revenue in Restaurants Yelpers Use “Most Reviewed” In Their Search CriteriaYelpers Use “Most Reviewed” In Their Search Criteria if not a lot of reviews you dont show up Up to 50% of sales are lost when consumers can not find the information that they are looking for online (Online Marketing Institute). Reviews effectively say things about your business that you won’t say yourself.

11. Social Media Online Forums Local Directories SEO Rankings R Unique Content Online Reputation - More Important Than Ever Reviews affect all of your marketing efforts Reviews have become a massive part of online marketing.

12. How reviews can Increase your local SEO ranking The more reviews you have, the higher your position w local search + G-Maps Your Reviews and your Star Ratings come up when anyone searches you Reviews are Social Proof that people like you and your business and......Google Algorithms like it when customers + reviewers like you The more the reviewers like you, the more Google likes you. More Pos Reviews = more customers

13. Real Strategic Inc. d Even your Referrals are impacted by your reviews Reputation Impacts All Your Marketing, Including Referrals Your referrals can also be impacted as a result of your reputation. 87% search online to find information about the company first

14. Customer Treatment is Key 70% of customers base their buying experiences how they feel they are being treated. Businesses with excellent customer service and quick response times to all issues help drive up your ratings Negative reviews can end up positive. Answer these reviews quickly and politely. Resolving a customer’s issue or complaint shows that they will return to do business with you 70% of the time. -It all starts with developing a culture of pleasing customers.

15. Solution: Build Customer Rapport If customer has a problem with you, find a way to discuss it with him quickly before he tells the world. In most cases you can disarm or reverse his opinion if you act quick enough and know what to say. (agree and overcome)

16. Your Goal: Identify unhappy customers before they write a review Happy customer? Great….Unhappy customer? Let’s talk….

17. How a Review Funnel Works Guide Customers to Good Reviews Ask customers kindly to share their experience Make it easy for customers to leave a review by driving them to destinations designed to convert them into reviewers. Use Email drip, sms messages, QR codes and graphics to draw consumers in. Invite one at a time or use CSV files Guide each reviewer to the best industry specific review sites that affect your business the most.

18. Signature snippets for emails Invites on your website Custom coupon offers on Landing Page (optional) Invite individually or with a CSV Drive Customers to your review landing page 7 Build Reputation Build a 5 star Reputation Use Qr Codes, table tents, posters, biz cards Email DRIP Campaigns or SMS Messages Signage howdowerate.business Email drip Online QR Code

19. Respond To All Good Reviews Respond To All Bad Reviews Alerts are Sent to You Daily Send to Mgmt & Support Staff 7 Manage R7 Build Reputation eputation Manage Reputation Listen and Respond

20. Sites you Can Post to : Which ones are best for you; we can even add local review sites (More Online!)

21. Show only 4 & 5* reviews on Your Website Put 4 & 5* reviews on your FB, & Twitter pages Re post your best reviews to all your Social Sites Market In Presentations & Sales Media 7 Market Reputation Links to your reviews in your prospecting emails Make it easy for them to see your 4 & 5 star reviews, ____________________...so they don’t search and find other lower ones. Market with your Reputation & get more customers

22. How to Manage & Market Your Reviews And the Impact on Your SEO Ranknigs 1.Listen to the internet and see which review sites say anything negative 2.Control negative reviews by first giving you a chance to correct the situation 3.Elicit positive reviews from your customers by making it easy for them to post 4.Post to the review sites that matter the most to you. Star ratings will go up 5.Market your reviews to your website, Facebook, and Twitter Positive reviews, managed and marketed with the right system drives your business upward by impacting your local SEO rank and getting people to trust you & your business or service and contact you. * Get a Free Reputation Report Now * “See what your customers are saying” * See our Plans * “No Risk- 30 day money back guarantee”