2. The Microsoft Private Cloud All About the App Cross-Platform From the Metal Up Foundation for the Future Cloud On Your Terms

3. Maximizes your private cloud value while simplifying purchasing Private Cloud Licensing: Private Cloud Value: Maximizing cloud capacity with unlimited virtualization Private Cloud Value: Maximizing cloud capacity with unlimited virtualization Consistent Capabilities: Including all the private cloud features in every license Consistent Capabilities: Including all the private cloud features in every license Simple Licensing: Delivering a consistent model that is easier to manage Simple Licensing: Delivering a consistent model that is easier to manage Microsoft Private Cloud licensing achieves this by:

4. Simplified Server Management Licensing SC 2012 2 Processors, OSEs 2 Processors, Unlimited OSEs

5. What’s Changing with System Center 2012 Licensing What Stays The Same? Managed devices require Management Licenses Concept of an Operating System Environment (OSE) and when a Management License is required Server MLs differentiated based on virtualization rights & suited into ECI Client MLs differentiated on component functionality and suited into Core CAL / ECAL What Changes?  Standalone ‘products’ become components of integrated product Management Licenses  Software Assurance is included with all licenses  Server Management Licenses align to a single ‘processor-based’ model  The right to run Management Server software and supporting SQL Runtime are now included with every Management License. Management Server Licenses are discontinued.

6. Just License Your Managed Devices Management Server Rights to run Management Server software are included with Client MLs and Server MLs SQL runtime is included with Management Server software Managed Clients Managed Servers Server MLs are required for managed devices that run server OSEs Licenses Required Deployment Client MLs are required for managed devices that run non-server OSEs Management Server Licenses No Longer Required Management Server Licenses No Longer Required

7. Server Management Licensing

8. System Center Server Management License Transition Software Assurance customers will be granted perpetual rights to the new product  Continue paying existing L&SA / SA through the end of their current agreement.  Renew System Center 2012 Server MLs and the end of their agreement. Take advantage of cloud optimized capabilities today  Deploy additional product components  Manage more OSEs and all workloads  Make the most of the software they own through deployment planning and other benefits

9. SA License Migration for Server Management Suites Current License System Center 2012 License Server Management Suite Datacenter Server Management Suite Enterprise * SC 2012 Datacenter covers up to 2 processors per license whereas SMSD only covers 1 processor per license. 2 → 1* 1 → 2 Grant Conversion Ratio New component features New components Potential to license additional servers through SMSE grant GrantCustomer Benefits

10. SA License Migration for Standalone Server MLs Current License System Center 2012 License Any Single Enterprise Server Management License Any Single Standard Server Management License 1 → 1 Grant Conversion Ratio New component features New components Manage an additional OSE Manage all types of workloads (Standard Server MLs) GrantCustomer Benefits

11. SA License Migration for Other Licenses Current License System Center 2012 License Any Single Management Server License 1 → 1 Grant Conversion Ratio GrantCustomer Benefits New component features New components VMM Enterprise Server ML 1 → 1 New component features New components

12. Server ML Requirement Examples System Center 2012 Standard Licenses Required System Center 2012 Datacenter Licensed Required Example 1: 2 One-processor servers, non-virtualized 2or2 Example 2: 1 Four-processor server, non-virtualized 2or2 Example 3: 1 Two-processor server and three virtual OSEs 2or1 Example 4: 1 Two-processor server and eight virtual OSEs 4or2 2 2 2 2 2 2 2 2 Server OSE Physical OSE Server OSE Physical OSE 2 2 2 2 2 2 1 1

13. Server License Migration Path

14. Server ML Software Assurance Migration Path Current License Model System Center 2012 Standard License Model System Center 2012 Datacenter License Model One Standard Server ML (per OSE) One Standard Server ML (per OSE) One Enterprise Server ML (per OSE) One Enterprise Server ML (per OSE) Any Management Server License Server Management Suite Enterprise One System Center 2012 Standard license is granted for each license. Two System Center 2012 Standard licenses are granted. Server Management Suite Datacenter One System Center 2012 Datacenter license is granted for two SMSD licenses. Virtual Machine Manager Enterprise Server ML (per device) Virtual Machine Manager Enterprise Server ML (per device) Two System Center 2012 Datacenter licenses are granted. Step-up SKU Step-up Path Customers may migrate from System Center 2012 Standard to System Center 2012 Datacenter by purchasing a Step-Up License. Customers must have active Software Assurance coverage for the qualifying product in order to acquire a Step-Up License.

15. Current License PositionLicense Position After Grant 100 SMSD Licenses2:150 SC 2012 Datacenter Licenses 75 SMSE Licenses1:2150 SC 2012 Standard Licenses 150 Ops Mgr Enterprise Server MLs1:1150 SC 2012 Standard Licenses 5 Ops Mgr MSLs1:15 SC 2012 Standard Licenses Server ML License Migration Examples Customer ABC Current License PositionLicense Position After Grant 150 Ops Mgr Enterprise Server MLs1:1150 SC 2012 Standard Licenses 5 Ops Mgr MSLs1:15 SC 2012 Standard Licenses 200 Config Mgr Standard Server MLs1:1200SC 2012 Standard Licenses 3 Config Mgr MSLs1:13 SC 2012 Standard Licenses 50 VMM Enterprise Server MLs1:2100 SC 2012 Datacenter Licenses Customer XYZ

16. Pricing is Open NL ERP L&SA for 2-years.

17. Server Management License Software Assurance Migration Summary Current System Center Licensing Model System Center 2012 Licensing Model Standard Server ML Enterprise Server ML Server Management Suite Datacenter Server Management Suite Datacenter Server Management Suite Enterprise Server Management Suite Enterprise Management Server License Additional components Manage All Workloads Manage an additional OSE Additional Benefits $995 +36% $1,078 $1,086 +69% +460% $451 +52% Additional Value** $ % $675 +105% * SC 2012 Datacenter covers up to 2 processors per license whereas SMSD only covers 1 processor per license. ** Values are based on Open NL ERP License & 2 years Software Assurance comparisons. 2 → 1* 1 → 2 1 → 1 conversion

18. Client Management Licensing

19. Simplified Client Management Licensing Now Before SQL technologies Operations Manager Management SL SQL technologies Configuration Manager Management SL SQL technologies Service Manager Management SL Management Server Licenses Client MLs Key ChangesCurrent ModelSystem Center 2012 ModelBenefits License PackagingStandalone and suites Product licenses include the right to multiple components Maximizes Core CAL and ECAL benefits Management Server Licensing Licensed separately for most products. Offered with or without SQL technologies. The right to run component Management Server software, including SQL technologies, is included with client MLs. Simplifies offers Software Assurance Requirements Optional for standalone client MLs and Management Server Licenses, required for suites Required for client MLs Provides additional SA benefits www.microsoft.com/licensing/software- assurance/default.aspx Number of Offers155 Streamlines software acquisition and license management Virtual Machine Manager Client MLs Virtual Machine Manager Client MLs Configuration Manager Client MLs Configuration Manager Client MLs Forefront Endpoint Protection 2010 Operations Manager Client MLs Operations Manager Client MLs Service Manager Client MLs Service Manager Client MLs Data Protection Manager Client MLs Data Protection Manager Client MLs Client Management Suite

20. Client Management Licensing Pricing Prices are Select A ERP Three-Year L & SA. * Core CAL and ECAL prices include other Microsoft CALs. See www.microsoft.com/calsuites/en/us/products/default.aspx.www.microsoft.com/calsuites/en/us/products/default.aspx Prices are Select A ERP Three-Year L & SA. * Core CAL and ECAL prices include other Microsoft CALs. See www.microsoft.com/calsuites/en/us/products/default.aspx.www.microsoft.com/calsuites/en/us/products/default.aspx ElementDescription Licensing UnitClient MLs are available per user or per OSE. Software Assurance is required. CAL Suite Integration CAL suites are the most economical way to acquire client management capabilities. Core CAL and ECAL are available on a per device or per user basis. Client Management Suite Components Service Manager, Operations Manager, Data Protection Manager, Orchestrator CAL RequirementsClients being managed by System Center require a Windows Server CAL. Downgrade RightsCustomers can downgrade to an earlier version (N – 1). Management Server Rights to run the manager server software (which includes SQL technologies) is included with client MLs. Virtual Machine Manager Configuration Manager client MLs feature rights to use Virtual Machine Manager for that client OSE or device. $72 per user or device $27 per user or device $140 per user or device $380 per user or device* $740 per user or device*

21. Client License Migration Path

22. Software Assurance Migration Path for Client MLs Current License Model System Center 2012 License Model System Center Operations Manager Client ML System Center Operations Manager Client ML System Center Data Protection Manager Client ML System Center Data Protection Manager Client ML System Center Service Manager Client ML System Center Service Manager Client ML One System Center 2012 Client Management Suite Client ML is granted for each license. One System Center 2012 Configuration Manager Client ML is granted for each license. System Center Configuration Manager 2007 R3 Client ML Microsoft Forefront Endpoint Protection 2010 Client ML Microsoft Forefront Endpoint Protection 2010 Client ML One System Center Endpoint Protection Client ML is granted for each license. Customers with active Software Assurance on System Center 2012 GA date will qualify for license migration grant. Customers who own any of the standalone Client Management Suite components will get full rights to use the System Center 2012 Client Management Suite. There are no step-up paths for Client MLs. System Center Virtual Machine Manager Client ML

23. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.