1. Microsoft’s Vision for IT as a Service The Server to Virtualized Datacenter to Private & Public Cloud Continuum David Greschler, Director, Microsoft Kondwani Cooper, Senior Windows Admin, RL Polk Doug Miller, Practice Architect, CDW

3. What is IT as a Service?

4. Server to Datacenter to Cloud: Building Blocks for IT as a Service

5. Hypervisor: Windows Server 2008 R2 Hyper-V Live Migration New Processor Support −Improved Performance −Lower Power Costs Enhanced scalability −Greater VM Density −Lower TCO Networking Enhancements −Improve Performance −10 Gb/E Ready Dynamic VM Capabilities Enhancements to Server Core −Ease Management −Lower TCO

6. Applications “Maxol runs Exchange Server 2007, SQL Server 2005, Terminal Services, and file and print servers as key workloads in its virtual environment. Going forward, nearly every business application at Maxol will be a candidate for virtualization.” - Maxol Case Study Microsoft fully supports our key server applications in a virtualized environment Microsoft has updated server workload licensing to enable virtualization mobility Management of the workloads is key, not just the virtual machine “We’ve seen first-hand that we can virtualize everything from file, print, and web servers to database servers running SQL Server and Oracle, and actually have the virtual machine run *faster* than what it ran on our original physical box.” - Janssen Jones, Indiana University 6

7. Application Virtualization: Simplifying Management of The Datacenter Virtualization Rapid, Datacenter Scale Deployment Through Sequenced Applications Lower “Friction” With Image Based Management Isolate and Simplify Management With OS and Application Separation

8. Interoperability: Providing a Unified Solution “DHMC runs both Windows Server 2008 and Windows Server 2003 as guest operating systems under Hyper-V, as well as Linux. To date, DHMC has virtualized Web servers, sites on Microsoft Office SharePoint® Server 2007, reporting servers, medical applications, domain controllers, file and print servers, Citrix servers, and more.” Dartmouth Hitchcock Medical Center Case Study Interoperability agreements with Novell, Citrix (Xen), and Red Hat to support Linux on Hyper-V SVVP (Server Virtualization Validation Program) to certify non-Microsoft Hypervisors for Microsoft Support System Center Operations Manager supports monitoring of non-Windows, including Linux System Center Virtual Machine Manager manages VMware ESX servers 8

9. Physical & Virtual Application Focused Management

10. Server to Datacenter to Cloud Continuum: Building Blocks for IT as a Service Physical/VirtualApplicationsPhysical/VirtualApplications Management Management Physical/Virtual Operating Systems Physical/Virtual

11. The less time I spend deploying servers, the faster I can get products to market” “ “ -Kevin Vasconi CIO, RL Polk Outcome Reduced IT staff growth Improved availability of business services Hardware savings of $300,000 Faster time to market for customer solutions

12. Outcome End to end service visibility Improved SLA compliance Enhanced customer service and responsiveness Before we needed to use a variety of tools to monitor the non-Windows servers, so now we can integrate that into one single product with one dashboard to look at. We’ve got one tool to go to. It’s easy to look across our entire environment…see what the problem is, and quickly identify it by only having one tool. So we don’t have to pay the additional licensing costs. “ “ -Drew Shanahan Technical Architect for CDW

13. Server to Datacenter to Cloud Continuum: Building Blocks for IT as a Service

14. Why Clouds? Why Now?

15. Microsoft’s Cloud Continuum: Choice Dynamic Data Center Toolkit For Hosters | Dynamic Data Center Toolkit For Enterprises | Platform as a Service (PaaS) Infrastructure as a Service (IaaS)

16. Foundation for Private Clouds Hyper-V, System Center & Dynamic Datacenter Toolkits Vision: Deliver a toolkit that allows hosters & enterprises to dynamically pool, allocate and manage resources to enable IT Infrastructure as a Service Ability To Manage Across Both

17. Foundation for Public Cloud: The Windows Azure Platform ComputeStorageManagement Management Relational data Connectivity Access control

18. BUY BUILD Packaged Apps/ Run in-house Custom Apps/ Run in-house Custom Apps/ Someone Else Hosts Custom Apps/ Deploy on Service Platform Packaged Apps/ Someone Else Hosts Service Based Apps/ Subscription/ Pay as You Go Control vs. Scale Economies

19. Microsoft’s vision for cloud services