2. Agenda Small BusinessMid-market 2

4. Opportunity to Grow Your Business IT Transformation 4

5. 5

6. The Cloud OS 6

7. Enables small businesses around the world, powers many of the worlds largest data centers, and delivers value to organizations of all sizes Automated Virtualization & Management Virtualization & Management Hybrid environment Virtualization First Server Automated Virtualization & Management of Private Cloud Small businessMid-marketEnterprise Windows Server 2012 Standard Windows Server 2012 Datacenter + Microsoft ® System Center 2012 Window Server 2012 Essentials Windows Server 2012 7

8. Windows Server + Microsoft ® System Center Enterprise Small Business Mid- market ON-PREMISES MICROSOFT SERVICE PROVIDER CONSISTENT PLATFORM 1 Hybrid Environment Partners can help any size customer achieve an optimal Hybrid Environment 8

10. Every App, Any Cloud Modern Work Style, Enabled Beyond Virtualization The Power of Many Servers, the Simplicity of One We like that this is an integrated solution. The ease of restore, because it is a Microsoft solution, is something we are really attracted to. It has really added to us being able to sleep at night. Peter R. Sigmund, Jr., MCSE, MCTS, MTA CIO, La Salle College High School Windows Server 2012 has some very cool new features that will resonate with our SMB customer base. This will bring new revenue streams that we didnt have before." Steve Rubin, President WorkITsafe Windows Server 2012 10

11. Unlimited virtualization All features Two virtual instances All features Up to 25 users No host virtualization rights Limited features Up to 15 user accounts No virtualization rights Limited features Highly Virtualized Private & Hybrid Cloud Windows Server 2012 Datacenter Optimized for Low Density Virtualization Windows Server 2012 Standard Cloud-connected Server for Small Business Windows Server 2012 Essentials Economical, General-Purpose Server Windows Server 2012 Foundation Windows Server 2012 Editions 11

12. Go to the MPN Windows Server homepage or on the Microsoft Windows Server home page for more informationthe MPN Windows Server homepageMicrosoft Windows Server home page Common licensing structure Both editions will have a processor plus CAL licensing model Each software license will cover up to two physical processors on a single server Common features across editions High availability features, such as failover clustering, are included Same memory and processor capabilities across editions Two editions differentiated only by virtualization rights Datacenter edition offers unlimited virtualization Standard edition offers two virtual instances 12

13. Expanded device support Free in-the-box VM replicas, NIC teaming Network virtualization Windows NIC teaming, Load Balance Failover (LBFO) Server Manager and Windows ® PowerShell You can offerKey features Storage spaces & advanced storage enhancement Storage agnostic VM replication with Hyper-V Replica 13 Great Fit For SMB Customers

15. Upsell to Windows Server 2012 Build Revenue through Managed Services Cross-sell with Windows Client and Microsoft ® Office 365 Partner Opportunity Grow your customer base. Offer new customers a solution designed to meet the needs of the millions of small businesses today that do not have a server by delivering value to their business as a trusted advisor. Simplify the Path to the Cloud Customer Priorities Protect DataFlexible Work Style Small Business Partner Opportunity with Windows Server 2012 Customers with less than 25 PCs 15

16. Cost-effective higher IT service uptime with recovery and backup capabilities Centralized management with built-in management tools Improved access with Remote Desktop Services Affordable storage Better availability Amplified opportunity with the best-of-breed Microsoft application servers Built-in virtualization capabilities Connect to cloud services for backup recovery and management across premises Foundation for workloads IT efficiency with easier management Improved security Cross-sell with Windows Client and Office 365 Build Revenue through Managed Services Cross-sell opportunities that enable your customers flexible work style Simplified back-ups, built-in recovery, and centralized IT management Drive upsell to Windows Server 2012 to allow customers to grow their business Upsell to Windows Server 2012 Small Business 312 Partner Opportunities Aligned with Customer Priorities 16

17. Small (<1M) Medium 1-5M Large (10M+) Market Opportunity Customer Acquisition Costs (Marketing Investment Needed) First Server Market First Server Market More than 15M multi-PC organizations worldwide dont have a server Multi- server Market Multi-Server Market Room to add Windows Server 2012 Essentials as domain controller and Microsoft ® Active Directory ® server to complement Windows Server Upgrades At least 1M machines run Windows Small Business Server (SBS) 2003 R2 or earlier (SBS 2003 reaches end of life in 2015) Small Business Small Business Market Opportunities Exist at All Levels 17

18. Upsell with Data Management Solutions powered by SQL Server ® Build revenue through Managed Services Cross-sell with Windows Client, Office, Exchange Server, SharePoint ®, and Lync ® Partner Opportunity Strengthen your existing customer base by upgrading to Windows Server 2012 and delivering a solution for a systematic and unified approach to virtualization and systems management. Grow Your Business Customer Priorities Simplify ITSave Money Customers with 25-250 PCs Mid-Market Partner Opportunity with Windows Server 2012 18

19. Robust virtualization Efficient automation with PowerShell 3.0 Comprehensive automation and application management with System Center 2012 Simplified management Improved access with Remote Desktop Services Affordable storage Better availability with Hyper-V Replica Amplified opportunity with the best-of-breed Microsoft application servers Higher IT service uptime with built- in High Availability: Shared Nothing Live Migration Reduced downtime: Live Migration without SAN Robust security and identity Cross-sell Opportunities Build Revenue through Managed Services Upgrade Windows Server and cross-sell Windows Client, Office, Exchange, SharePoint, and Lync Provide cost-effective ongoing infrastructure management services through upgrade and virtualization Drive Windows Server upgrade and virtualization for LOB applications and data workloads Upsell with Data Management Solutions 312 Mid-Market Partner Opportunities Aligned with Customer Priorities 19

21. Small business first server opportunity: http://aka.ms/pmcFirstServerhttp://aka.ms/pmcFirstServer Mid-market upgrade and virtualize opportunity: http://aka.ms/pmcServerUpgradehttp://aka.ms/pmcServerUpgrade Capitalize on the Opportunity Drive Upgrade and Deployment Utilize Microsoft solutions to provide a seamless transition from concept to implementation either to deploy their first server or to upgrade their existing servers. Maximize Guide customers through virtualization and workload consolidation, preparing them to take the next step to the cloud when they are ready. And with Windows Server 2012 as the platform, help your customers understand the power of Windows 8 and Office 365. Advise As a trusted advisor to your new and existing customers, help them assess their needs and map IT to their business objectives. Leverage incentives to open new revenue streams. 21