2. NZME DIGITAL OVERVIEW 2017

3. WE DON’T JUST LIVE IN A DIGITAL WORLD,
WE ARE ADAPTING THE WORLD FOR OUR DIGITAL LIVES!

4. THE NEW MEDIA LANDSCAPE
Newspapers & Magazines
+ Billboards
+ Radio
+ Television
+ Web Banners & eDMs
2000’s
+ Social Media, Programmatic, Video, Search, Adwords, Native Advertising, Mobile
How media has shifted over the years, the addition of new mediums between the 1800’s and 1990 was a slow progression. Heading into the 2000s, there was an explosion of different ways we can connect with audiences. Now in 2017, we just have so many different ways to connect…too many?

5. THE GROWTH OF DIGITAL
In the last 24 hours, 9 out of 10 New Zealanders have used the internet, more than have watched TV.
Online is the most used medium, not surprising due to all other mediums been housed online just reformatted.
SOURCE: Nielsen CMI Fused Q4 15 – Q3 15 November 2016

6. WE ARE ‘SWITCHED ON’ FROM THE MOMENT WE WAKE!

7. MEDIA THROUGHOUT THE DAY
All media plays a role in consumers lives at certain times of the day.
Digital is consistent throughout the whole day.
NZME IS STRONG THROUGHOUT THE DAY!
The NZ pop are online!! Always online, but that doesn’t mean they are not using other mediums. Radio and TV peak either side of the day.
BREAKFAST
AFTERNOON
EVENING
NIGHT
SOURCE: Nielsen CMI Fused Q4 15 – Q3 15 November 2016

8. 62% 29% 10% MOBILE DESKTOP TABLET MULTIPLE DEVICES
NZME Digital Audience Device breakdown:
62%
MOBILE
The need to be connected at all times, shows in the rise of mobile activity.
‘Mobile will overtake as the number one device used for the internet in 2017’
SOURCE: World Internet Project New Zealand
Over a quarter of the NZME audience spends more than 20 hours a week actively using the internet!
29%
DESKTOP
10%
TABLET
SOURCE: Nielsen Market Intelligence Domestic Traffic November 2016

9. AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES!
A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

10. HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print
-WatchMe
-Herald Focus
-Herald Features
-Video content throughout our brand websites
A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper. What can we use to get in front of this audience; all of brands throughout each medium.
Radio
-ZM
-The Hits
-Hauraki
-Coast
-Flava
-Newstalk ZB
-Radio Sport
-iHeart Radio
Social Media
-Facebook, Twitter, Instagram across all our news, sport and entertainment brands
Print
-The NZ Herald (North Island)
-The NZ Herald NIMs
-Regional Newspapers (North Island)
-Print partnerships (ODT)
-NZME Communities
Online
-Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs

11. WHEN CAN WE TARGET THEM?
NZME can target a typical New Zealander throughout their day! A high number of us are now online in one form or another from the moment we wake till we go to bed, whether that is sourcing news, researching, shopping or watching video.
A standard typical day;
Wake up - and read the news/social media (NZH App, NZH Mobile Site for links from Social Media),
Commute to work – listen to the radio
Morning Tea - open the paper – has time to sit down and read an article or two
Workday - offices are listening to easy listening radio (The Hits, Coast, Mix) and will keep up to date on the news most likely via desktop.
Commute Home - listening to radio, easy listening to wind down (ZM, Hauraki), or iHeart APP
Home Time - watch that video content that kept popping up on Social Media/Online throughout the day
SOURCE: Nielsen CMI Fused Q4 15 – Q3 15 November 2016

12. THE CHANGE IN NZME’S APPROACH
In the past -
After seeing this trend, we know we have to be audience first to reach them.
Now -

13. HOW CAN NZME WORK FOR YOU?

14. CLIENTS NAME
Overview of the target, whats the audience number, how many does NZME total reach, how do they interact with the industry in question…
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS
‘INTERESTING STAT!’

15. DEMOGRAPHICS & ATTITUDINALS
Basic demographics like age, region, HHI etc plus other related info
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS
‘INTERESTING STAT!’

16. MEDIA ENGAGEMENT
Media Usage chart and attitudes towards media, other websites they use etc
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS
‘INTERESTING STAT!’

17. WHEN YOU CAN TARGET THEM?
Time of day graph by target with NZME brands
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS
‘INTERESTING STAT!’

18. POTENTIAL NZME AUDIENCE
Breakdown of the reach for the brands used and a combined reach number for the target
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS
‘INTERESTING STAT!’