1. By Tommy Koh – SEO GEEK PTE LTD
SEO GEEK Sharing
By Tommy Koh – SEO GEEK PTE LTD

2. Outline What is SEO Intro to SEO On-Site Optimization
Off-Site Optimization
Yoast Plugin

3. What is Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.

4. Introduction to Search Engines
Three big search engine players
Google
Yahoo
Bing
Google owns most of the local market share, 70% of the market

5. How Search Engine Works
Search Spiders run through the web going from one link to another
Search Spiders records information found from the particular site
Search Spiders present information found in their search results

6. How Google works – Page Rank
Page Rank (often denoted PR) is a quantity defined by Google that provides a rough estimate of the overall importance of a web page. Many factors influence Page Rank, thus it is a poor indicator of how well a page ranks for particular keywords.

7. How Google works – Page Rank

8. What is SERPs SERPs = Search Engine Results Page
SERPs is not the same as pagerank, a site with high page rank might not rank high on the results as compared to one with a lower page rank.
SERPs are determined by a number of signals which includes:
PR of link source
Number of links
Speed of links accumulation
Types of links

9. On-Site Optimization Most SEOs believe “Content is King” !!!
Many signals that affects rankings
Website that wishes to rank must have relevant content

10. On-Site Optimization Content is signalled through the use of keywords
Places where keywords can be placed:
Meta Title
Meta Descriptions
Image alt tags
Content
**Over-Optimization through spam**
GOOGLE PANDA!

11. Off-Site Optimization
Links are probably the most important in SEO ranking
Link Source (where its coming from, PR of Site)
Anchor Text
Anchor URL
GOOGLE PENGUIN!

12. Off-Site Optimization
Sources of Links:
Forum
Profile Pages
Social Media
Social Bookmarking
Blog sites

13. Yoast SEO plugin

14. Yoast SEO Plugin