1. Engage Your Audience with Cross Media Communications

2. Join the Demo printandmail.byu.edu/crossmedia
Scan the QR or hit the URL below!
Take part in the demonstration.
Everyone gets a valuable coupon.
Chance to win a free custom photobook.
I’m going to leave this screen up for just a minute so that anyone who didn’t get a chance to scan one of our posters on the way in can take part in the demonstration. Scan the QR code or go to printandmail.byu.edu/crossmedia to sign up. Everyone who takes part in the demo today will get a coupon to use with us and one lucky person will win a free custom photobook.
printandmail.byu.edu/crossmedia

3. SMS
Take a minute to consider the forms of communication you use on a regular basis. Phone, , text, websites, social media, mail, bulletin boards, posters… Why do people maintain so many communication channels? @

4. People Channels Messages
Different
It’s because different people prefer different communication channels for different types of messages. I prefer a phone call for a conversation, an to provide information that isn’t generally time sensitive… A text is good for a quick update and mail for a personal touch. I don’t open or respond to unsolicited texts or s, but I have been known to open something that shows up in my mailbox addressed to me, even though I know it’s probably an ad.
Most people in this room would give a different breakdown of how they prefer to be reached. The bottom line is that if you want to reach the maximum number of people, you need to do it through more than one communication channel so that you have a better chance of communicating with your recipient in the way he or she wants to be reached. This is the basic concept behind Cross Media Communication – the more communication channels are open, the more likely you are to reach your audience. But there’s something more to it as well… Because people are interacting with so many methods of communication, we’ve all had to develop filters to keep ourselves from being overwhelmed with things that aren’t that important to us. We’ve become pretty good at making snap decisions about whether to keep or toss messages that are sent our way. This is where personalization comes in…

5. Personalize Content & Delivery
Digital technology allows us to personalize the content as well as the channel through which the content is delivered. By utilizing the power of digital media and digital printing, we can inexpensively create customized versions of our messages tailored to match demographics, psychographics, and personal preferences. Anything you can do to make your message more relevant and accessible will also make it less likely to be thrown in the physical or digital trash. The key to making all of this work…

6. Data
…Is Data. And it turns out that even a little data can go a long way. Any information that can be used to make the content more relevant adds to the effectiveness of the message. Some examples of useful data points could be age, gender, major, home state or country, year in school, department, position. There are countless pieces of information that could be used for personalization. In cross media communication, campaigns are designed around the data that we have, or that we can collect. In our demonstration today, we’ve incorporated a signup page into our campaign to start the process of data collection. You might not need that step if you’ve already got a good set of data for your audience. Either way, the data you have or collect will be used to drive the rest of your audience’s interaction with you.

7. A Simple Demo
The demonstration we’ve put together illustrates communication through four main channels – posters, like the ones you saw by the doors on the way in, , personalized websites or PURLS, and personalized print.
For the sake of the demo, you can imagine that you scanned the QR code on the poster sometime in the past. That was the data collection phase of the campaign. Now we’re ready to start contacting those who signed up.
At this point those of you who signed up should be receiving an at the address you provided. In that you’ll find a link to a site that is personalized for you, based on the information you provided when you signed up. For me, it looks like this. You’ll notice that the information provided here corresponds to the services you told us that you wanted to know more about. Now, for some people, isn’t the most effective way to deliver this content. As a another touch, we’ll be generating personalized postcards that will be sent to the campus address you provided. If the recipient hasn’t visited their PURL yet, their postcard will have a link to the PURL. Either way, it will have the coupon I promised, so watch for those to come across your desks.

8. Why?
We kept our demo simple for this presentation, but hopefully you can see some ways that this concept can be put to use in your own, real-world scenarios

9. Increase Response Rate
Products
Events
Services
Programs
Information
Increase Response Rate
Improve Sales
Increase Enrollment
We kept our demo simple for this presentation, but hopefully you can see some ways that this concept can be put to use in your own, real-world scenarios. If your department markets products, events, services or programs, cross media communication can be used to increase your response rate and improve sales or enrollment. But even if all you’re peddling is information, personalization and using multiple communication channels will increase the number of people in your target audience that will receive that information.

10. How?
How can you start using Cross Media Communication? Start by taking a look at your audience. Who are they and what are the best ways to reach them? Then take an inventory of what resources you have to get your message to them in a way that will be meaningful to them. Wherever we can, Print and Mail is ready to work with you to get your message out. We are experts at all things printed and mailed, of course, but we also have years of experience working with campus departments to set up collaborative systems through web services and data feeds. We can help with s, pURLS, texts…Or even just to bounce campaign ideas around.

11. Let’s Talk About It Zack Cameron IT Manager – BYU Print & Mail
Phone:
Campus Address: 283 UPB
If you’d like more information about Cross Media Communication, please let me know. You can reach me through any of the communication channels listed here or by putting a poster up somewhere I regularly walk. Thank you.