1. CRM goes social
By Rami Mounla

2. Outline
Social networking sites overview Social quiz Social facts Power of social networking Microsoft Dynamics CRM Integration Available Add-ons Pull Push Internal Communication Conclusion

3. Top Social networks
Display icons of all social networks with Facebook / Pinterest / You Tube / Twitter / LinkedIn / MySpace / G+
Display the icons gradually, as they appear introduce the different networks

6. Social Quiz

7. Social Quiz
If Facebook was a country, it would be the <?> largest country

8. Social Quiz
Facebook has reduced the 6 degrees of separation to ?
3.74

9. Degrees of separation

11. Social Quiz
What is the second largest search engine in the world?

12. Social Quiz
How many hours of video are uploaded to YouTube every minute?
36h

13. Social Quiz
It took Twitter 3 years to reach it’s first billionth tweet, how long does it take nowadays?
3 days
… and the rate is accelerating

14. Social Quiz

15. Reaching 50 million users
38 years
13 years
4 years
3.5 years
3 years
35 days

16. Facts
One tweet by Lady Gaga will reach more people than all the combined New Zealand printed newspapers 93% of marketers use social media for business 80% of recruiter use social networking 95% of them use LinkedIn A new user is added every second to LinkedIn New Zealand is the 4th largest user of LinkedIn 78% of consumers trust peer recommendation Only 14% trust adverts

18. BRands

19. Valued customer
Amy
Amy has been a regular customer for 2 years and spent $4,500 to date
Bob
Bob is a new customer who just bought a $2,000 mountain bike
Joe
Joe is a recent customer that has only bought some apparel to date

20. Social Profile Joe’s Social Profile President of the local bike club
Regular blogger on biking
Tweets on new bike trials
400 Facebook Followers
280 LinkedIn Contacts

21. NZ online groceries Regular customer spends more than $200 every week
First time customer

22. Social Profile John’s Social Profile Likes broccoli 6k likes
300+ people talking about him
Makes regular public appearance
Prime Minister of NZ

23. Social media impact What’s in it for me?
Fast movement fast changes :: fast adaptability However the movement is still at it’s infancy News is coming to you …but most of it is noise Work with Social networking Help you get a lead over your competitor Gain more visibility Marketing Dream

24. RM
Social Relationship Management Dashboard Reporting Visibility & Analysis Extensibility Integration

25. 360° View
Social Media

26. Relationships

27. Relationships

28. Types of communication
Internal Activity Feeds External Managed Public site Blogs Advertising External Unmanaged Facebook Twitter YouTube Blogs and forums

29. Types of Communication

30. CRM add-ons: Parrot

31. CRM add-ons: Vibe

32. Multi Platforms & REST services example
s=first_name,last_name&format=xml a ted_Entertainment ted_Entertainment?alt=json

33. Demo: Pull social data Retrieve social profiles Status
Connections LINKAGE
Analyse the connections

34. Demo: Push social data
Integrate social media into your line of business
Create micro blogs
Create events
Analyse public reaction to your input

35. Demo: Internal Communication
Automated Activity Feed Segmentation

36. Conclusion
Social Revolution CRM provides the power of integration CRM provides tools and features to easily analyse the data Free Add-ons Later releases emphasises internal social interaction /SMS VS social media

37. Q & A