1. 24x7Social Presents: Winning with Inbound Marketing

2. The Value of Inbound Marketing
Companies that excel at utilizing In-Bound Marketing generate 50% more sales ready leads at 33% lower cost
From Hubspot.com

3. Marketing That Your Prospects Will Love!
Inbound marketing centered on your hub
< Blogging: We create and deliver great content
< Social Media: Engage prospects and convert
< Calls-to-Action: Personal offers for each visitor
< Landing pages: Capturing the Lead
< Lead Management: Centralize your marketing
< Marketing: Nurturing until lead maturity
< Marketing Automation: A better way to nurture your leads – if this, then that
Your Website
Your Hub

4. Meeting Prospects Expectations
< Your prospect wants to be familiar with you and your company
< Must perceive that you and your company to be expert in your field
< Must believe that your company understand their specific issues and can solve them
< Likes and respects your company enough to want to buy from you

5. However, Many Prospects are Squandered
Why?
50% of prospects are qualified but not yet ready to buy; only 25% of leads are legitimate and should advance to sales
Most leads that are not ready to buy are often thrown away
From Hubspot.com

6. Follow, Trust, Engage, Offer

7. The Traditional Model of Marketing7
The Traditional Model of Marketing
Stimulus
(Advertising Direct Mail Cold Calling)
The Face-to-Face
Purchase Moment
Ownership
In-store
Experience
Out-Bound
Marketing 7

8. The New Model of Marketing8
The New Model of Marketing
Inbound
Marketing
Stimulus
(Advertising)
The Face-to- Face
Purchase Moment
Ownership
Nurturing Building Trust Adding Value Engagement Interaction Offer 8

9. Outbound vs Inbound
Pull
vs.
Push

10. Inbound Marketing Methodology
< Get Found
Create
Optimize
Promote
< Convert
Visitors to Leads (via Landing Pages & Blogs)
Convert More Leads to Customers
< Analyze & Repeat

11. Getting Found 1.Create Remarkable Content
Blogs, web pages, videos, photos, webinars, white-papers - useful, interesting, thought- provoking & entertaining content
2.Create Content Consistently
Quantity helps – more to be found
Creates a habit – great content is in demand

12. Optimize Your Remarkable Content
< On-Page SEO (keywords, titles)
25% of how you rank in search engines
< Off-Page SEO (the process of building links & getting other sites to link to your site)
75% of how you rank in search engines.

13. Promote Your Remarkable Content
Promote via Social Media
Great content gets shared
Build on your relationships
Give back – it's the Golden Rule
Promote via Paid Search (PPC)
Nurture Your Marketing Database ( )
You want them to “raise their hand”
Leverage Traditional Channels
Press releases etc.

14. Converting More Visitors Into Leads & Customers
We create compelling "calls to action"
Our Landing Pages
Create offers that convert to leads
Develop lead intelligence
Nurture the lead
Deliver the right content at the right time
Focus on the hottest leads!
Convert more leads into customers

15. The Importance of Calls to Action
< Calls-to-action can help you learn more about your leads’ interests. what they click on indicates what they want to learn more about
< Provides valuable information to your sales team, and it also helps you understand which types of content to use in future nurturing efforts

16. We Use Lead Magnets to Build Value
#1: Your Free Reports, White Papers and E- Books
#2: Product Demonstrations (videos)
#3: Product Samples
#4: Social Media - building enthusiasm
#5: Blogs that offer education and tips
#6: Special events – live or online

17. What is Lead Nurturing? “How you sell me is how you will serve me."
(Lead Nurture) is communicating consistent and meaningful touches with viable prospects regardless of their timing to buy
From customers:
“How you sell me is how you will serve me."

18. The Importance of Social Media
Social media is a component of Inbound Marketing
< We give people the chance to share your offer with their network.
< We make sure your s are optimized with social media following links/icons
< We let people choose whether they want to follow you on Facebook – it's a good sign if they do!

19. Nurturing thru Engagement
Social Media, Adding Value, Education
, Blog, or Social Media Engagement
Landing Page
Headline
Captivating Headline
Body
Relevant Info
Call to action (CTA)
Call to action (CTA)
Send to Sales

20. How a Campaign Is Planned
We set up the game plan -
< Goals Generate new leads? Re-awaken old leads? Increase lead quality?
< Define your buyer types and segment
< Define how we build value. Which magnets to use??
< Set up a time-line
< Measure and improve

21. We Track Everything! < Click-thru-rate < Number of new leads
< Which offers convert best
< Conversion rates
< Unsubscribe rate

22. Ready to get started? Let's create marketing that people will love!
Contact us at: 24x7Social.com/contact