2. SpiceJet Limited Highest load (Occupancy) factor in the industry
364 flights per day
Reaching out to 45 destinations
Connecting 39 Indian and 6 international cities
Around passengers travelling per day
70% male, 30% female

3. Why In-flight Media
Minimum time spent by a guest on Board is about 60 min.
Captive: No cell phone usage.
Limited reading material.
Limited usage of electronic items.
Lack of in-flight entertainment media.
High brand recall.

4. SPICEJET
Inflight Brand Activation Opportunities

5. Inflight Media Inflight Menu card Water / Beverage Cup Cabin Bulk Head
Luggage Bin
Sky Line Panel
Seat Back Device
Head Rest Cover
Inflight Sampling
Meal Tray
Inflight Announcement

6. Seat Back Device Cost: Rs. 3 Lac/aircraft/month
Higher brand visibility on the back of every seat. Each Aircraft does around 7 rotations per day. Reaching out to around 45,000 passengers per month.

7. Seat Back Device
Establish your presence in the aircraft cabin space in a sleek manner.
Extremely high recall value with the most prominent visibility in the entire cabin.
Possibility of customized communication for every seat.
Seatback branding offers you direct communication to millions of passengers on board.

8. Head Rest Cover Cost: Rs. 35 Lac/ month (Entire fleet)
Higher brand visibility on every seat of the Aircraft. Each Aircraft does around 7 rotations per day. Reaching out to around 45,000 passengers per month.

9. Head Rest Cover
The Head Rest Cover ensures Highly visibility and higher recall value.
Brand exposure provides upto 2000 times the impact of traditional media of exposure.

10. Bulk Head Cost: Rs. 3.50 Lac/aircraft/month
Higher brand visibility on the Bulk Heads. Each Aircraft does around 7 rotations per day. Reaching out to around 45,000 passengers per month.

11. Bulk Head
These spaces are large and hence clearly visible to passengers during all phases of flight, be it either boarding, in-flight or departure.
There are 4 panels in an aircraft, 2 panels are at the front and 2 at the rear end, where you can display your messages.

12. Sky Line Panel Cost: Rs. 4.50 Lac/aircraft/month
Higher brand visibility on the Window Panel. Each Aircraft does around 7 rotations per day. Reaching out to around 45,000 passengers per month.

13. Sky Line Panel
Engage passengers onboard in a Distraction-free Environ.
High brand visibility through a clutter- free display
Brand promotion will not miss any eyeball inside the aircraft.

14. Overhead Luggage Bins Cost: Rs. 4.50 Lac/aircraft/month
Higher brand visibility on the Luggage Bins. Each Aircraft does around 7 rotations per day. Reaching out to around 45,000 passengers per month.

15. Overhead Luggage Bins
Overhead luggage bins nestle an advertising space for the advertiser that’s not only appealing but also effective.
The flexibility of style of advertisements adds to its influence.
Guaranteed viewership.
Clear visibility.

16. Beverage Paper Cups
High brand visibility on every Tea/Coffee Cup. Quantity around 16 Lac per month.
Cost: Rs. 35 Lac/month
Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

17. Boarding Card
Higher brand visibility on the back of the boarding pass. Its shelf life is also very high. Reaching out to 16 Lac passengers per month.
Cost: Rs. 35 Lac/month

18. Boarding Card A Cost effective advertising medium.
Target all the passengers right from boarding to departure.
Normally, passengers look into the boarding pass an average of 3 times, i.e. during check-in, security check and boarding.
In some cases it lasts for couple of days as a portion of the boarding pass is retained by the passenger that is taken by him to his home or office ensuring high brand recall.

19. Baggage Tags Cost: Rs. 35 Lac/month
Higher brand visibility on the back of the boarding pass. Its shelf life is also very high. Reaching out to 16 Lac passengers per month.

20. Baggage Tags A cost- effective smart mode of advertising.
Though these tags offer a simple but effective route to the passenger’s mind-set.
The brand advertisement is printed on the back side of the tag.
It is an opportunity to communicate to the passenger who will retain the tag atleast

21. In-flight Sampling
High brand visibility. Free Sampling or Freebee for targeted audiences.
Cost: Rs. 8/- per contact

22. In-flight Sampling
Precision-based product sampling can be done on entire fleet.
We can customize the timings, distribution methods and quantity to suit your brand.
You may even distribute the samples on the basis of routes of the flight if you wish to cater to a specific demographic profile.

23. Inflight Announcements

24. Inflight Menu

25. Inflight Menu Full page Advertisement
Higher brand visibility. Each Aircraft does around 7 rotations per day. Reaching out to around 45,000 passengers per month.

26. SPICEJET
Transit Media Brand Activation Opportunities

27. Aircraft Wrap
Extremely High brand visibility on the Aircraft Body and Tail. Each Aircraft does around 7 rotations per day.
Reaching out to around 45,000 passengers per month.
Cost: Available on request only

28. Aircraft Wrap
The most interesting advertising space - wrapping the aircraft partially with your brand identity.
Custom-designed enveloping of the aircraft is an innovative and impressive way to grab the passengers’ attention and leaves an indelible mark on the passengers’ mind.
So, let your brand fly high by reaching to a large
segment of target audience

29. Tarmac Coach

30. Tarmac Coach
Reach out to a captive audience of Entrepreneurs, Professionals, Students, Homemakers.
Ferrying about 50 passengers per trip, where you can catch the attention of passengers with advertisement on Coach-panels and hand grabs.
There are 2 Coach Panels and about 42 hand grabs
These static coach panel and hand grabs provide you the opportunity to communicate your messages to the audience for about minutes during arrival and departure.

31. Tarmac Coach Panels
Branding on Coach Panels inside the passenger ferry coaches. Very High brand visibility.

32. Coach Grab Handles Cost: Rs. 3 Lac/Coach/month
Branding on Coach Handles inside the passenger ferry coaches. Very High brand visibility.

33. STEP LADDER BRANDING Cost: Available on request only
Branding on Step Ladders. Very High brand visibility.

34. STEP LADDER CANOPY Cost: Available on request only
Branding on Step Ladders. Very High brand visibility.

35. Digital Assets & Opportunities
Total No. of active Mobile connections: 8 Million
Active Users: 4 Million
Active Mobile App Users: 1 Million
Opportunities:
Sales promo and discounted offerings
Knowledge dissemination on Power Consumption,
Green Technologies, Environment Friendly

36. Promotional Emailer Rich database of 4 million passengers
Quick penetration, 4 million passengers could be covered in 6 – 8 hours

37. Marketing Campaigns through Emailers
Promotional er
Could be sent to a data base with rich attributes using professional marketing campaign tools to meet the marketing objectives.
The ers could be sent using two different
tools.

38. Marketing Campaigns through Emailers
Campaign Manager: Is a powerful tool for sending s. The s sent through Campaign Manager have higher open and click rates.
Manager: Can quickly send s to a large number of customer base. Repeat ers can be sent to those customers who have not opened the .

39. Marketing Campaigns through Emailers
An Advanced segmentation is possible based on the following:
Origin/ Destination groups
Travel Dates
Purchase Frequency
Gender
Age
Customer Profile (Corporate, Student, Business,etc.)

40. Email Marketing Strategy
Repeat ers can be sent to those customers who have performed the following actions:
Not Opened the
Opened but Not Clicked
Opened, Clicked but not converted

41. 6-E, Gopala Tower, Rajendra Place,
Contact Us :
Exopic Media Pvt Ltd
6-E, Gopala Tower, Rajendra Place,
New Delhi
Contact No: