1. WELCOME
August 2016

2. WHO AM I? Director of client services and winning for Vende Social
19 years of internet marketing for my own businesses
Education:
MS, Internet Marketing, Full Sail University
MBA, University of Miami
MA, Military History, Norwich University
BBA, University of Miami
Master’s Certification, Internet Marketing, University of San Francisco
Connect with me please!
linkedin.com/in/raymlarson
@raymlarson

3. AUGUST COACHING CALL AGENDA
Review the content plan
Sales Funnel
Recent digital marketing news
This month’s training: LinkedIn

4. REMINDER OF THE TAILORED POST BENEFITS:
You don’t have to come up with compelling content every day to maintain a social presence.
You won’t have to take the time to figure out what to say, when to say it, or what to do.
You can spend time doing what you do best and let Vende Social take care of this for you.
You don’t have to pay someone full price to develop a strategy, create the content and images, and maintain your social presence.
Paul

5. AUGUST CONTENT PLAN OVERVIEW

6. AUGUST OVERVIEW Post Breakdown (82 total) Funnel Breakdown
31 Facebook Posts
60% Awareness
31 Tweets
20% Evaluation
12 LinkedIn Updates
20% Decision
8 Blog Posts

7. WHY WE BREAK DOWN THE FUNNEL….
Awareness: Make your territory aware of your tutoring service; future buyers
Evaluation: Have a desire for your service- considering ClubZ amongst competitors
Purchase: Need your services immediately; now buyer

8. THIS MONTH’S TRAINING…
LinkedIn- the why and how!

9. WHY LINKEDIN?

10. WHY LINKEDIN? 6 reasons (maybe 6)
Reinforce your reputation as a subject matter expert
Generate leads and referrals- groups!
Showcase your products and services
Build your brand page through links
Attract more tutors (maybe)

11. WHY LINKEDIN?
6. Another pond to fish in!

12. WHY LINKEDIN? Trust, subject authority, and reputation
Share your story (why you entered the tutoring business),
use updates to prove you’re a tutoring/learning expert
and build your online and offline reputation!

13. Successful companies in social media act more like Dale Carnegie and less like Mad Men
Martin

14. Listening first, selling second!
Successful companies in social media act more like Dale Carnegie and less like Mad Men.
Listening first, selling second!
Martin

15. Turning Strangers Into Friends…
Friends Into Customers…
Customers Into Evangelists…
Martin

16. HIEARARCHY OF NEEDS Sales Access to Tools and Resources Engaging with
Relevant/Compelling information about your school district
Customers and Prospects Learning About Your Tutoring Business

17. TWO GOALS To find and connect with: To be found Prospects Customers
Influencers
To be found
Future buyers living with problems
Now buyers who are vetting you

18. QUICK TOUR Status Update Updates from others Who’s viewed your profile
Network updates

19. HOW TO SEE YOUR POSTS
Martin

20. UPLOAD CONTACT LIST

21. FINDING PEOPLE Upload contact list Join groups Search/Advanced search
People viewing your profile

22. JOINING GROUPS Join 5+ Groups
Pick groups that your prospects are in NOT your competition
Be active in at least3-5 Groups
Like
Comment
Share our content!!

23. JOINING GROUPS Select Groups Type in Key Phrases (examples):
City + Business
City + Networking
Dallas Business

24. COMMUNITY BUILDING Upload your contact list to LinkedIn
Get your reps and partners to connect with you
Get your clients and prospects to connect with you
Look them up by doing a search
Join 5+ Groups & use advanced search to make new connections
Martin

25. ADVANCED SEARCH Words/Phrases Position Geography
Relationship (Group Members are key)
Save with updates
The more connections the more likely to connect.

26. LinkedIn Advanced Search = Lead generation GOLD MINE!
Jump to LinkedIn Advanced Search
Words/Phrases
Position
Geography
Relationship (Group Members are key)
Save with updates
Sort list by connections

27. LinkedIn Advanced Search
Jump to LinkedIn Advanced Search
Words/Phrases
Position
Geography
Relationship (Group Members are key)
Save with updates
Sort list by connections

28. FINDING PEOPLE #5 #1 #4 #2 #3
1) Starbucks on twitter - Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public.
2) Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.
3) Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history thus enabling people to relate more to the brand. This video showing the beginnings of Starbucks received over 11, 800 views:
Starbucks also allows people to embed its videos anywhere they like on the Web. Many companies don’t allow this because they’re afraid their videos might end up on places they don’t want to be associated with. However, from Starbucks’ experience as well as the experience of other brands (such as Dell), this strategy has proven to only increase the positive exposure of brands that allow embedding and not the opposite.
4) My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. This site is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it.
5) Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.

29. FINDING PEOPLE
CLICKING ON “WHO’S VIEWED YOUR PROFILE” PROVIDES NEW PEOPLE TO CONNECT WITH EVERY DAY!
1) Starbucks on twitter - Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public.
2) Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.
3) Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history thus enabling people to relate more to the brand. This video showing the beginnings of Starbucks received over 11, 800 views:
Starbucks also allows people to embed its videos anywhere they like on the Web. Many companies don’t allow this because they’re afraid their videos might end up on places they don’t want to be associated with. However, from Starbucks’ experience as well as the experience of other brands (such as Dell), this strategy has proven to only increase the positive exposure of brands that allow embedding and not the opposite.
4) My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. This site is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it.
5) Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.

30. Turn LinkedIn into a Rolodex system…

31. GETTING FOUND
Profile
Being an active user
Spray & Pray

32. HOW TO MEASURE SUCCESS
Become an “All-Star”!
Your Reward…

33. HOW TO MEASURE SUCCESS
WEEKLY GOAL!
30+ Per week

34. OPTIMIZING YOUR PROFILE
Professional picture
Connect to your Twitter & Facebook account
Add multi-media
Presentations
Video

35. Your Image Matters

36. YOUR IMAGE MATTERS

37. OPTIMIZING YOUR PROFILE
More than a résumé
Write summary in first person. Tell your story.
Use keywords and action words, not just descriptive text
Add “Open Link” badge
Allow any LinkedIn user message you
More visible to members out of your network
Websites (this section can be customized):

38. PROFILE CONTACT BOX Phone Number Email Company website
Company Facebook page
Safeguard Profile Page

39. Great options here!

40. ASK FOR RECOMENDATIONS

41. SPRAY AND PRAY #2 #3 #1 #4 #5 Click LinkedIn Select Image
Select Groups
Write a Title
Share #2 #3 #1 #4 #5

42. When users click to go directly back to your landing page!
SPRAY AND PRAY
When users click to go directly back to your landing page!

43. LINKEDIN IN 10 MINUTES PER WEEK
Spray and pray blog posts
Check your inbox
Like a couple of items in your feed
Look at who has viewed your profile.
Send a connection request to anyone new
Go to 1 group and leave a comment on at least one discussion.
Martin

44. Key Take-aways Nurturing relationships with future buyers is key
Connect with people per week
Join groups
Your profile isn’t a resume, it’s for connecting with prospects.
Become an active users

45. NEXT STEPS Questions?? Let us know if you need help
Don’t forget to schedule a 30 minute free marketing consultation with us!
We’re not done yet….

46. YOU ASKED FOR IT… WE’RE DOING IT!
A complete marketing solution exclusively for ClubZ! franchisees!

47. OUR OFFERING…AT A PRICE YOU CAN AFFORD!
Website Design & Maintenance
Google Adwords
Facebook Ads
Direct Mail
Review Management
Social Media Content Creation & Delivery
Basic Set Of Marketing Services
A La Carte Options

48. OUR PROGRAM

49. A FEW OF OUR CLIENTS…...

50. FIND OUT MORE! Schedule an appointment now !
Let us take control of your franchise marketing.
Christy for her to set up an appointment to discuss pricing and details at:
Or call us today at