1. Top 5 Ways To Change The #Marketing Conversation with Your Customer Around PC Refresh
December 2016

2. Overview Current Customer Reaction To PC Refresh
5 New Conversations To Have With Your Customers
Intel Resources
Q & A

3. Today’s Business Environment: Make The Business Grow
Techaisle 2015

4. Customer Reaction To PC Refresh

6. Compliance vs Security
Top 3 Conversation Topics
How Are You Going to Deal With Financial Risks?
How Are You Going to Deal With Reputation Risks?
How Are You Going to Deal Operational Risks?
Source: MetricsStream: conquering-the-challenges-of-ma-risk-changes-laws-and-regulations-and-board-directed-governance-programs
Source: Metricstream

7. Managing Costs VS Growth
Top 3 Conversation Topics
How Are You Accounting For Hardware Maintenance Costs?
How Are You Accounting for New Hardware Infrastructure Cost To Existing Hardware?
How Are You Accounting For New Software Upgrade Costs (Windows 10)?
Image Source:
Source: HDT

8. Productivity VS Functionality
Top 3 Conversation Topics
What New Productivity Solutions Will You Be Deploying In The Next 12 Months?
What Employee Productivity Initiatives Do You Have Planed for 2016 & 2017?
Do You Have Any Standard Employee Productivity Metrics For Remote Employees?
Average of
Due to an older PC being repaired – 2.1x as much time as a PC that is less than 4 years old. 2 42
Hours Lost
Visual benefit of a 4K display is optimal/best on a desktop computer (23.6” screen viewed at 18-36”) – calculating pixels, screen size, and viewing distance. Source: Intel 4k white paper:
Versus a 5-year-old legacy tower, a 4th gen AIO or mini PC will deliver up to 145%/115% better system performance (source:
If an employee spends 10 mins/day waiting on a slow PC, a new system will gain back 6 mins per day or 23 hours per year.
For a business with 10,000 PCs, that adds up to over 900,000 total hours saved that employees can use for other tasks.
Gain the benefits of touch – 1 minute per day of added productivity pays for the touch capability in an AIO in under 20 months.
Average of 42 hours lost due to an older PC being repaired – 2.1x as much time as a PC that is less than 4 years old.
Older PCs run 5 apps simultaneously, new PCs run 8 apps simultaneously – Tech Aisle
Jack Gold study shows how a 2-year refresh cycle is optimum for business, demonstrating how a 5% productivity gain translates to nearly 500% ROI over two years based on the salary/benefit to a general office worker and others. They translated this to equivalent work days gained per year as >15 days per year, or more than 1 month over 2 years. The ROI + increased worker productivity delivers real benefits to a business, and thereby justifies a 2yr refresh cycle. “Companies that do not deploy upgraded PCs on a regular basis will face lower overall user productivity than can lead to being uncompetitive in the marketplace, as well as frustration leading to higher turnover rates.”
Source: Principle Technologies

9. Automating Environments VS Managing Systems
Top 3 Conversation Topics
What New Automation Tools Will You Be Implementing In 2016? (i.e. Conference Room Management, Back Up, AV, etc….)
What Area In Your Company Has The Most Manual Costs Associated with it?
What Hardware Security Automation Will You Implement In 2016?
Image Source:
Source: ECS

10. HIRING TOOL VS Onboarding Headache
Top 3 Conversation Topics
What Are The Hardware Expectations Of Some of Your New Employees?
How Are You Referencing New Technology For Employees In Your Hiring Process?
How Are You Dealing With New Employee Hardware?
Millennial median time with employer is 2 years vs 5 years for Gen X and 7 years for Boomers2
Millennials value development, company reputation, and the work itself over salary1
36%
of ALL global workers WW believe working remotely is a right3
Gen Z
Millennials
Gen X
Boomers
Traditionalists
2005
2010
2015
2020
% of Worldwide Workforce²
Sources:
1. PWC Millennial At Work Report, 2011, Global;
2. PayScale, GenY On The Job, 2012, US;
Cisco Connected World Report, Global

11. Intel® Marketing Resources To Help You

12. Become A Intel Technology Provider Today
Insights into the latest Intel® products and technologies.
Technology Innovation
Training and expertise on real life application of innovations across vertical markets and segments.
Vertical Opportunities
Resources to support your business growth, like demand generation tools and points to redeem.
Business Enablement

13. Calendar Q’4 (October 1st– December 31st 2016) ITP Lenovo Client Points Promotions

14. B2btools.intel.com Lenovo SMB Client & Server Co-branded Marketing Assets and Sales Tools
Marketing Assets: Infographics, Banners, Blast Templates, etc….
Sales Tools: Call Center Cheat Sheets, Product Focus Briefs, Quick Reference Guides, etc….
Print Ad
Call Center Objections
Print Ad
Infographic
Animated and Static Web Banners
Web Banner
Web Banners

15. Call To Action Start Changing the Conversation with Your Customers
Start Utilizing Intel Provider Program
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