1. Global Enterprise Challenge Seminar

2. Agenda Welcome and Introductions
Share resources located on the website
Review PowerPoint Deck about the challenge
Discuss criteria using the city report (NYC)
General discussion
Q&A

3. Competition Structure
Participants will be divided into teams of 5-6
Each team will have two hours to prepare their multi-media presentation
You are given a maximum of 8 minutes to present, followed by 5 minutes of questioning
Participants should research/review the articles provided prior to the competition; in order to be familiar with the topic

4. Presentation Format Presentation should be no longer than 8 mins
Charts, graphs, pictures, etc… should be simple and easy to read
Each slide should have between 3-6 bullets (no paragraphs, uncluttered)
Presentation format may vary
The presentation should be clear, concise, and compelling

5. Presentation Overview
History of Bosch
Criteria Analysis
Bosch & E-bikes
Economic & Market Assessment
E-bike Market Analysis
Competitive Advantage
Focus of the Challenge
Strategies & Tips

6. History of Bosch Describe Bosch’s corporate structure
Provide an overview of Bosch’s history from its beginning until what it has become today
Highlight important events & innovations that helped grow the company
Highlight important events & innovations that connect specifically with Bosch’s involvement in the eBike industry

7. Bosch & e-bikes
E-bikes - a bicycle that can be run on electric power as well as by pedaling
Briefly explain what an e-bike is and what types of e-bikes are available
How may an e-bike possibly be beneficial compared to a regular bike
Bosch: Industrial company that has its focus on innovation
Why Bosch went into the e-bike industry

8. E-bike market analysis
Describe the eBike market in North America
How are these markets segmented?
Who are the market leaders in these regions?
Describe the suitability of the product for the markets
Discuss the trends or growth opportunities

9. Focus of the Challenge North American Markets
Portland, Oregon
Seattle, Washington   
                   
New York, New York
San Francisco, California
Denver, Colorado

10. Criteria to use for Analysis
Criteria analysis
Criteria to use for Analysis
Climate
Population Growth
Poverty Rate
Availability of Bike Lanes
Economic Growth
Crime Rates
Traffic/Congestion
Travel Time to Work
Vehicle Theft
eBike Laws and Regulations
Freeway Travel Time Index
Walk Score
Age
Public Transportation
Bike Score
Income
Geography (size, terrain, etc.)
Transit Score
Transportation Costs (gas prices, transit prices, etc.)
Means of Transportation to Work
Freeway Commuter Stress Levels   
                   

11. Economic & Market Assessment
Analyze data about assigned cities in relation to e-bikes Information such as:
Per capita income
Bike programs/paths/infrastructure
Growth profile
Which city demonstrates the greatest prospects for success in the e- bike market?
What makes a city more “Bike Friendly”?   
                   

12. Competitive advantage
Direct Competition
Who are they and what is their market share?
What are the competitor’s strengths and weaknesses?
What potential opportunities (if any) do competitors make available?
Indirect Competition
Who/what are they?
What potential threats does indirect competition pose?
What potential opportunities (if any) does indirect competition create?

13. Strategies & tips Come to the Challenge PREPARED!!!
Social loafing is a NO. Don’t come unprepared with the assumption that your teammates will have done the reading.
There is far too much to do on the day of the challenge to show up without prior knowledge about the case.
Do Your Research!
Study all 5 Cities and their e-bike market and make use of the resources provided for you. Study Bosch and the e-bike market.   
                   

14. Q & A