1. Information Pack hpv.ie #ProtectOurFuture

2. The HSE has begun a new information campaign supporting parents to make an informed decision about the HPV Vaccine. The HPV vaccine protects girls from developing cervical cancer. We hope to have your support in sharing the facts - the HPV vaccine saves lives, and protects our daughters’ future
Background
Each year in Ireland around 300 women will develop cervical cancer, and 90 of those women will die from the illness. HPV vaccine makes many of these deaths preventable. We know the vaccine works and we know it works very well. In Australia, one of the first countries to introduce HPV vaccine, there has been a 50% drop in rates of pre-cancer of the cervix over the last ten years.
In the last couple of years unsubstantiated, scientifically incorrect and dangerous comments have been shared that the HPV vaccine causes harm to girls. These claims are untrue and are not backed by any credible scientific body. Over 200 million doses of Gardasil have been administered around the world and no serious side effect in any country anywhere can be linked to the vaccine.
The vaccine is endorsed by major medical and scientific bodies worldwide including the World Health Organization (WHO). In Ireland the vaccine is backed the HSE, the National Immunisation Advisory Committee, the Irish Cancer Society, the Irish College of General Practitioners (ICGP), the Irish Pharmacy Union (IPU) and a wide range of organisations who are part of the HPV Vaccine Alliance.
Unfortunately, but understandably, some parents are now hesitant to get their daughters vaccinated having heard these fraudulent claims. That is why the HSE have created our campaign, launching on Wednesday August 30th.
We want to rebuild confidence in this life-saving vaccine.
We want parents to get information about this vaccine from the most reputable source of health information – our hpv.ie website.
We want people to know the impact of cervical cancer on the lives of those affected.
We want parents to make an informed choice about their daughter’s health and future.

3. Who is the primary target audience?
Parents of girls in First Year of Post-Primary Schools are the most important audience. We also want to address girls who are due to get the vaccine, and health professionals, to aid them in talking to parents who are looking for additional information.
How can you help?
We are asking for your continued support, to talk about the vaccine, point people with questions to our hpv.ie website, to share and comment on our videos and social media posts, and to challenge day-to-day misinformation about HPV vaccine.
There are three ways you can support us:
Messaging – It is vital for the success of this vaccination programme to continue to share consistent messages, and our campaign team have created a range of videos, images and social media posts that encapsulate some key points:
The HPV Vaccine protects girls from cervical cancer
The HPV Vaccine saves lives
The HPV Vaccine is safe
The HPV vaccine protects her future
Get the information you need on hpv.ie, from the HSE.
Media – Contained in this pack are examples of content which can be tweeted or posted on the day of launch and the following months.
Members – Please let your members, colleagues or people that use your service know about hpv.ie and the support materials that are available. Help us make this website the trusted source of information on HPV vaccine.

4. Here are the links to our films:
Video Content
We have worked with a small group of volunteers, girls and young women who have had the vaccine, mums whose daughters have been protected. They tell us about their experience, including a particularly moving story from Emma, who has experienced cervical cancer in the last year.
Here are the links to our films:
I’m relieved she’s protected – from the mums -
I’ve got the HPV Vaccine – from the girls
Get the Vaccine, Protect Our Future -
90 will die from Cervical Cancer every year –
Updated Vaccine Information Packs The HSE have reviewed and updated the parent information packs provided to each family, and have extended the time available to parents to make an informed choice about this vaccine. You can see the pack on hpv.ie.
Media Schedule The HSE is investing in marketing communications at the time when parents are receiving our information packs and consent forms in school.
This will involve:
3 weeks of National and Regional Radio Advertising, starting Wed August 30th Social Media Promotion – Facebook, Youtube pre-roll
Digital Search Advertising, Google Adwords
Organic social media posts – Facebook, Twitter
Media Relations The HSE continues to provide spokespeople from across the health service to support the ongoing media campaign supporting HPV Vaccination.

5. Social Media Suggested Content
Social Media Content
We welcome your support in promoting the key messages of the campaign by tweeting or retweeting, posting or sharing and engaging with the below content on your social media platforms.
Please show your support by comments and sharing content on:
Hashtag: #ProtectOurFuture Twitter
Facebook Page:
Social Media Suggested Content
Key message
URL Links
HSE launches information campaign for 2017 Vaccination Programme
#ProtectOurFuture
“I’m so relieved that I have given Natasha the second dose”
Information on the HPV vaccination programme and how it works
#ProtectOurFuture
“90 women unfortunately will die from cervical cancer every year”
#ProtectOurFuture
Get informed about how the HPV vaccine protects girls from 7 out of 10 cervical cancers caused by HPV.
#ProtectOurFuture
300 women in Ireland are diagnosed with cervical cancer every year. Get informed. Get vaccinated. Get the facts
“I got the HPV vaccine. Get the vaccine. Protect our future”
HPV vaccine protects girls from 7 out of 10 cervical cancers caused by HPV. Get the facts
2017 HPV Vaccination Programme and Information Campaign launched by the HSE

6. Campaign Images for Social Media
HSE Media and Campaign Contacts
Media Relations – Ann McLoone
Campaign Manager – Fidelma Browne
Digital and Social Media – Muiriosa Ryan