1. Kathy Hernandez, President KHA PR Orlando, Fla.
Define, Distinguish, Position Yourself With All The Right Public Relations Tools
Kathy Hernandez, President
KHA PR Orlando, Fla.

2. C Create An Identity For Your Company, Your Club
High Resolution Images
Your Brand, Your Logo
Your Mission and Objectives
Your Spokesperson, Club Officers

3. Establish A Designated Press Contact
Club Director
In-House PR or Communications Professional
Marketing Professional
Exterior Agency
If the press can’t reach you, they will move on

4. Issue Press Releases With Hot Topics
Installation of Officers, Key Personnel Appointments
Philanthropic Efforts
Community Partnerships
Awards and Recognitions
Club and Member Milestones, Company Milestones

5. Feature Online Press Rooms That Generate Attention and Business
Build dedicated area of website with press information
Fact sheets, press releases
Video
Club or company press contact information
Testimonials of Club Members or Members of Community

6. Social Media – Do Not Be Afraid
Monitor what others say about you and your competitors
Respond to routine comments or questions online
Take sensitive issues offline
Generate consistent social media content and imagery

7. Staying In Front Of The Media
Know your local press
Know industry press
Issue one press release a month
Interact with trade show media
Promote leadership, offer speakers and panelists

8. Leverage Press Results
Share with Members
Include in club or company newsletter
Share with SIUSA publications, resources
Share with Skal International

9. Manage Press Interviews Well
Do your homework
Stick to key messaging, stay relevant
Be Accessible
Link to industry trends

10. Stay On Top Of Industry Trends
Tourism Funding
Emerging Markets
New Developments, Hotels & Attractions
Jobs & The Economy

11. Crisis Communications: When Do You Need It?
Have A Proactive Plan Ready
Outline The Chain of Command
Define Your Audiences
Update Communications Continually

12. Recommended Reading on Public Relations
Public Relations: The Complete Guide by Joe Marconi
Public Relations: Strategies and Tactics by Dennis L. Wilcox
The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood

13. QUESTIONS/COMMENTS
Kathy Hernandez, President KHA PR 2567 Porterview Way Orlando, Fl Phone (407) Members: ARDA, IAAPA, SATW, SKAL