1. 1 © Tanis Communications 2015 www.taniscomm.com 5 Marketing Tips © Tanis Communications 2015 www.taniscomm.com for a Successful Company Launch Robin Vaitonis Executive Vice President Tanis Communications

2. 2 © Tanis Communications 2015 www.taniscomm.com About Tanis Communications Award-winning, full service marketing and PR agency Established in 1997 with headquarters in Mountain View, California Expertise in high tech markets such as networking, cloud, software, storage, semiconductor Silicon Valley Austin New York City Tanis LocationsTanis Services Sample of Experience Brand strategy Company positioning and messaging Marketing communications Public relations Website design and development Collateral design Content development Social media strategies

3. 3 © Tanis Communications 2015 www.taniscomm.com 1 Have a Strong Brand Strategy

4. 4 © Tanis Communications 2015 www.taniscomm.com 1 Have a Strong Brand Strategy Understand how competitors are positioning themselves within the market. Know how your company is perceived by customers, partners and stakeholders. Ensure the company’s brand strategy is relevant, differentiating, motivating and credible to your target audiences. © Tanis Communications 2015 www.taniscomm.com

5. 5 2 Business and Marketing Objectives Align

6. 6 © Tanis Communications 2015 www.taniscomm.com 2 Align Align business goals and milestones with marketing objectives and tactics. Develop a 12-month marketing and PR action plan to communicate momentum. Ensure your marketing efforts don’t over promise what can be delivered to your customers. © Tanis Communications 2015 www.taniscomm.com Business and Marketing Objectives

7. 7 © Tanis Communications 2015 www.taniscomm.com 3 Know Your Audience

8. 8 © Tanis Communications 2015 www.taniscomm.com 3 Know Audiences react differently to marketing messages based on their needs. Know your audience and develop messaging that deeply connects with them. Highlight the benefits your technology provides to gain maximum exposure with business and technical audiences. © Tanis Communications 2015 www.taniscomm.com Your Audience and Target Your Messages

9. 9 © Tanis Communications 2015 www.taniscomm.com Momentum Consistently Build 4

10. 10 © Tanis Communications 2015 www.taniscomm.com 4 Build Demonstrate company progress through regular announcements and social media updates. Be a thought leader on industry topics and trends to become a trusted source of information. Nurture media, analyst, blogger relationships since they can help tell your story and provide third party validation. © Tanis Communications 2015 www.taniscomm.com Momentum Consistently

11. 11 © Tanis Communications 2015 www.taniscomm.com Progress and Adjust as Necessary Measure 5

12. 12 © Tanis Communications 2015 www.taniscomm.com 5 Measure Establish goals prior to launching your company or product. Ensure your marketing investment is supporting your business priorities. Measure success using both quantitative and qualitative metrics. © Tanis Communications 2015 www.taniscomm.com Progress and Adjust as Necessary

13. 13 © Tanis Communications 2015 www.taniscomm.com 5 Marketing Tips In Summary Have a strong brand strategy Align business and marketing objectives Know your audience Build momentum consistently Measure progress and adjust as necessary 132 45

14. 14 © Tanis Communications 2015 www.taniscomm.com Ready to Launch? Contact us for a free communications assessment to see if you are ready to launch. www.taniscomm.com +1-646-661-2493 robin.vaitonis@taniscomm.com