1. Proposal submitted to Al-Madinah International University Himani Bhambani Manager- International Sales +91-9910244144 Himani.bhambani@shiksha.com Nandita Bandopadhyay Head International Sales +91-98116-97252 nandita@shiksha.com Prakash Sangam Business Head # +91 98105 58917 prakash.sangam@naukri.com

2. Contents of the Presentation 1.Introduction to Naukri.com and Shiksha.com 2.Summary of client requirement and Proposed Activities 3.Plan in Detail :Shiksha.com 4.Plan Summary

3. 1. Introduction to Naukri.com & Shiksha.com

4. About Info Edge India Limited Indian Matrimonials - We Match Better India's Property Bazaar India’s largest and only publicly listed Internet company

5. India’s No.1 Job Site120mn Page Views/month1.5m unique visitors/month16 million Registered Profiles About Naukri.com

6. About Shiksha.com India’s fastest growing education portal Launched in May ’08 Empowers students with information to make the right career/ education choice Helps institutes with their admission requirements by matching and directing the right students to relevant institutes 50000 unique visitors daily Over 5 million views/month of institutes and colleges 7000 career related questions asked and answered every month

7. Shiksha.com vis a vis Competition (Source: Alexa.com 16.08.11)

8. shiksha. co m Print Search Engine Marketing Online Advertisin g Social Media Marketing EventsAlliances Marketing Initiatives shiksha.com strives to create a front-line presence for itself on all mediums where students interact. Online – We advertise heavily on Rediff, Yahoo, Google & other sites Print – Shiksha is a frequent advertiser on Education supplements of all leading dailies Social Media – Shiksha actively engages with students on Orkut, Yahoo Answers and other popular forums OOH – Shiksha also advertises on OOH (LCD Screens etc.) to reach students in Cafes and popular joints Events & Alliances – Shiksha is an active participant at Education events and enjoys an alliance with many education partners

9. Television Commercial http://www.youtube.com/watch?v=Uasya8yiiSE

10. shiksha. com in Print Print Campaigns

11. shiksha. com on Google Search Engine Marketing

12. shiksha. com on Yahoo! Online Advertising

13. Social Media Marketing

14. Events

15. 2. Client Requirements & Proposed Activities

16. Summary of Al-Madinah International University Requirements Promote South East Asia and Al-Madinah International University as a destination for higher education amongst Indian students Inform Indian students about the benefits of studying in South East Asia and Al-Madinah International University Promote courses offered by Al-Madinah International University Set a platform for the Institute to interact directly with the prospective student

17. Plan objective & proposed activities Objective Build Awareness of South East Asia as an ideal education destination and generate relevant enquiry from students Activities Various Brand-building solutions on Shiksha linked to information about South East Asia and Al-Madinah International University and capturing responses

18. 3. Plan in detail

19. Navigating to Study Abroad from Homepage

20. Proposed Solution 1 Cut-through visibility on all Study in South East Asia pages Objective: Establish Al-Madinah International University as the premier education university in South East Asia Achieved through: Shoshkele on South East Asia Country page and Institutes page and Top sticky Listing through the Country sponsor product (shared by 2 Universities)

21. Proposed Solution 2 Enhanced visibility on Study in South East Asia pages Objective: Top of mind salience Achieved through: 1 st RHS Banner. High on visibility and response generation (200*200 pixels; shared by 2 Universities)

22. Proposed Solution 3 Presence on Study in South East Asia pages through banners Objective: Top of Mind salience Achieved through: Top RHS Banner (728*90; shared by 5 Univs.) on all pages related to Study in South East Asia OR Rotating RHS banner on South East Asia country page (200*200; shared by 5 Univs)

23. Proposed Solution 4 Presence on all Study in South East Asia pages through main listings with lead capture form Objective: Showcase the Institute as the premier one and capture details of interested students Achieved through: Main Listing on List of Universities on Study in South East Asia. No character limitation on listings, upload upto 25 Pictures and 25 videos in gallery, upload application forms, brochures, customized information forms and capture contact details of interested students through Lead capture forms.

24. Proposed solutions on Shiksha 1.Country Sponsor + free top sticky listing Country Sponsor + free top sticky listing : gives maximum visibility on South East Asia Country page

25. Proposed solutions on Shiksha 2. Country page 1 st rotating Banner 200X200 pixels Country page 1 st Rotating banner: Shared amongst 2 institutes

26. Proposed solutions on Shiksha 3a. South East Asia Top Banner 728X90 pixels Top right Hand Side Banner (to be shared by 5 Universities) increase awareness, visibility & boost response from across student community with pan India presence.

27. Proposed solutions on Shiksha 3b. Country page rotating Banner 200X200 pixels Country page Rotating banner: Shared amongst 5 other institutes

28. 4. Proposed solutions on Shiksha Main Institute Listing Main Institute listing: prioritize your listing display and ensure rotation always on top amongst other Main Institutes.

29. Response capture All Shiksha solution could be linked to a landing page with a response capture form either hosted on Shiksha or could be linked to Al-Madinah International University website Response capture on Shiksha.comResponse capture on client site

30. Example: CIBT on Shiksha.com You can utilize the traffic by converting them into admission queries through lead capture form in case of a paid subscription

31. Engage directly with interested students

32. Response Viewer accessible on purchase of subscription

33. 4. Plan Summary

34. Plan Summary VehicleActivity 6 Months Cost ($) 1 year Cost ($) Shiksha.com Country Sponsor + Free static top most sticky listing530010500 Shiksha.comCountry Page 1 st Rotating Banner35006800 Shiksha.comStudy Abroad Top banner22504250 Shiksha.comCountry Page Rotating Banner11002000 Shiksha.comMain Institute Listing400700 Note: All banners except Country Sponsor have to be subscribed with a Main Institute Listing

35. Payment Terms & Conditions* This proposal is valid till 31st-Aug-2011. The prices may vary after that. All payments are 100% Advance. Payment has to be made in USD either through bank transfer or online credit card For detailed terms and conditions, please visit the ‘Terms & Conditions’ section on the Home page of www.shiksha.comwww.shiksha.com

36. Himani Bhambani +91-9910244144 Himani.bhambani@shiksha.com Contact Us Nandita Bandopadhyay +91-98116-97252 nandita@shiksha.com