1. Understanding The Basics Of Online marketing
BY Stuart davidson
Understanding The Basics Of Online marketing

2. additional resources
additional resources available from the website...
Webinar recording
Available soon on the Webinars page.
Article
“Online Marketing 101: Understanding The Basics”
More Resources
Video training and downloadable resources available from the Coaching area.

3. Q&a - Take Notes
Please hold all questions until the end of the webinar
Make sure you have a pen and paper handy to take notes
I'll work through at a fast pace to squeeze as much in as possible
Webinar recording will be available on the coaching site within 48hrs

4. Understanding Online Marketing
How can businesses create online marketing strategies that successfully fulfil business goals

5. Whats the single most important thing to any business?

6. Marketing is ultimately about: making money
If you don't see marketing as a means of ultimately generating more profits, then you have the wrong mindset.

7. Online Marketing - Planning
Audience analysis: Who are my customers and influencers?
Environment analysis: Where do my customers already exist online?
Behaviour analysis: How do my customers already buy? How can this be influenced?
Business analysis: What do we need? Who do we need? How do we proceed?

8. understand funnel

9. Online Marketing - Strategies
Content Marketing – Blogs, Podcasts, eBooks, Whitepapers etc.
Social Media Marketing – Facebook, Twitter, LinkedIn, YouTube etc.
SEO – Search Engine Optimisation, Onpage and Offpage.
Paid Advertising – Google Adwords, Social Ads, Banner Ads etc.
Public Relations – News, Press, Influencer Marketing, Outreach

10. Inbound Marketing Agency
Outbound vs inbound Marketing
50%
32% 3x
90%
Companies spending 50%+ of their lead gen budget report a significantly lower cost-per-lead
32% of brands are decreasing spending on outbound to spend more on content marketing
Per dollar, content marketing produces 3 times more leads than advertising
90% of consumers find custom content useful and believe it builds good relationships
HubSpot
Inbound Marketing Agency
Eloqua
McMurry/TMG

11. Lead generation: capturing prospects
Need to know
What is a cold/warm/hot lead to your business?
Then
Create resources to capture different leads
Website
Wider Resources
Capture
Use your website to promote resources that require exchange of data to download, digest or receive.
i.e.
eBooks
courses
Free consultations
Reports
Guides
Use resoures outside of your website to promote and capture data. This provides for additional points of capture in more places.
i.e.
Landing pages
Banner advertising
Social advertising
Guest posting
The data captured has to be stored somewhere, ready to be leveraged. Use a CRM and/or marketing software to automatically capture data from forms and input into database.
i.e.
MailChimp
InfusionSoft

12. lead nurturing Automation Short Term Long Term Www.stuartjdavidson.com
The leads captured are typically not ready to buy right now, else they would navigate direct to your sales pages and purchase immediately. So think about how you can deliver regular content that would gain trust, strengthen relationships and promote your products and services...
Automation
Short Term
Long Term
Create sequences that deliver additional value depending on leads behavour (using triggers). Leads are most engaged in the short period after opt-in.
Create short-term sequences that work towards moving leads through your funnel. Leads are still engaged now, so look to reinforce trust and reliability while they decide.
Create long-term sequenes that deliver value and ensures you stay relevant, while looking to create buying actions through regular promotional initiatives.

13. Marketing
Structure

14. Understanding how to use social media for business
Key takeaways:
Marketing is about making money
Plan first, do second
Design your funnel as a journey from discovery to fulfilment
Create different strategies to bring awareness to your business
Understand how to capture different types of leads
Learn how to convert leads to paying customers

15. Have your say: Q&A
If you haven't done so already, type your question into the message box now.

16. What's next? EMAIL: Www.stuartjdavidson.com
Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area.
As part of your marketing coaching membership, you can ask me one question a month via and I'll send a personalised and private response back.
If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected!
@RealSocialShark

17. See you next time!
Remember to check the coaching website for the webinar video recording.