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Audience research Questionnaires.

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Presentation on theme: "Audience research Questionnaires."— Presentation transcript:

1 Audience research Questionnaires

2 My idea I will create a nine question questionnaire that can find out everything I need to know to create a good magazine. I will give the questionnaire to twenty people who like rock and metal music. I will only give it to people who like this type of music because that is what will be contained in my magazine.

3 Why? I thought that questionnaires were a good idea because they can get the answers that I need to make a successful magazine. People are more likely to answer questions truthfully when they are written, not spoken, and anonymous.

4 What I need to know What colours people want the magazine to be.
What bands will be in the magazine. The cost of the magazine. Prizes that can be won through the competitions and what type of competitions they will be. What sort of articles will be in the magazine. What else will be in the magazine.

5 Questions to ask What are your 3 favourite colours? - This is to find out what sort of colours. I will use the three colours that are chosen most. Who are your 3 favourite bands? - I will include these bands in the articles, on the front cover and elsewhere in the magazine. My magazine will have about 30 pages. How much would you be willing to pay for this magazine? - This is to find out how much people will pay for my type of magazine. What type of competitions would you like to see? - This is to find out what competitions people would actually complete and submit. What prize would you like to expect from the competition? - I will use the most reasonable suggestion for the prize in my magazine.

6 Questions to ask What sort of articles would you want to see in the magazine (news, reviews, tour stories, fashion, real life)? I will use all of the things that the people answering the questionnaire want but will do my double page spread as an article anyway. What are your ten favourite songs? This will determine what songs are put on the ten track, free CD. The top ten songs will be used. What events would you like to see listed in the magazine (tours, concerts, normal clubs)? This is to see whether people would be interested in what is on at normal clubs. How often would you like to see this magazine come out? Once a month or once a week? This is to determine how often the magazine would come out.

7 What are your 3 favourite colours?
I have asked this to find out what colours are favoured by people who like rock and metal music. This will determine which three colours I will use throughout the magazine. This will make more people buy it because it will be attractive to those who are looking for a magazine of this sort. Black - 20 White - 2 Grey - 12 Pink - 3 Red - 15 Purple - 3 Blue - 4 Yellow - 1 Black, red and grey do look good together so I’m glad people chose these colours. But when I put the blue next to them, it doesn’t go with the red. If I do use blue in my magazine then I will have to make sure that it isn’t near any of the red copy or images. Black, grey and red were the most popular colours in my questionnaire. Originally I wanted to use black, white and purple for my theme but this is not what the public want. Blue is the next most chosen colour on my list. This may be used if I feel that these colours are not enough to draw people in on their own. These four colours will show people what type of magazine this is as the colours were chosen by people who like this genre of music.

8 Who are your 3 favourite bands?
Slipknot - 4 Guns ‘n’ roses - 14 Evanescence - 15 Limp Bizkit - 12 Motorhead - 2 The top five results that I got were Slipknot, Guns ‘n’ Roses, Evanescence, Limp Bizkit and Motorhead. People did like different bands but I only took these five into account as they are the most popular choices and some of the bands people mentioned, I’d never heard of so some others may not have heard of them. The band mentioned most will be Evanescence because they were the most popular and the least mentioned will be motorhead because they were the least popular band.

9 My magazine will have 30 pages
My magazine will have 30 pages. How much would you be willing to pay for this? (Pounds) My magazine will cost between 1 and 2 pounds because this is how much most people thought was appropriate for the magazine to cost and how much they would be willing to pay. There would be no point in pricing my magazine higher than what people would pay because then they wouldn’t buy it and the company would not make any money.

10 What type of competitions would you like to see?
I gave people a choice because there are two many different sorts of competitions for people to remember. I asked them to choose two that they would like to see in a magazine competition. Crosswords - 19 Word searches - 12 Quizzes - 2 Sudoku - 7 I will use a crossword for the main competition, a word search in the corner of my main article and sudoku on the contents page to keep people entertained.

11 What prize would you expect from a competition?
Again, I gave the participants a list to choose from as these prizes are realistic, however I only asked them to choose one. VIP tickets (Backstage passes) - 12 Signed CD - 7 Group T-shirt - 0 Shopping trip - 1 VIP tickets and backstage passes will be the prize for the crossword competition. They will be to an Evanescence concert because they were the most popular band.

12 News - 20 Reviews - 20 Tour stories - 17 Fashion - 18 Real life - 11
What sort of articles would you want to see in the magazine (news, reviews, tour stories, fashion, real life)? For this question, the participants were told to tick as many as they wanted to. News - 20 Reviews - 20 Tour stories - 17 Fashion - 18 Real life - 11 My main story will be on celebrity news and maybe have a review on the same page in a bottom corner.

13 What are your ten favourite songs?
Limp Bizkit - Break stuff Evanescence - Bring me to life Guns ‘n’ Roses - November Rain Aerosmith - Walk this way Guns ‘n’ Roses - Sweet child ‘o’ mine Deep Purple - Smoke on the water AD/DC - Ace of Spades Slipknot - Snuff Evanescence - My Immortal I asked people to name their ten favourite songs and these were the most popular.

14 Tours - 20 Concerts - 20 Normal clubs - 20
What events would you like to see listed in the magazine (tours, concerts, normal clubs)? Tours - 20 Concerts - 20 Normal clubs - 20 Everybody that I questioned thought that all of these should be featured in my magazine.

15

16 Once a week - 8 Once a month - 12
How often would you like to see this magazine come out? Once a month or once a week? My magazine will be produced once a month because how is how often most people want the magazine to be produced. Once a week - 8 Once a month - 12


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