1. The Connected Job Search Online & Social Media Strategy

2. Agenda LinkedIn Overview Job Boards Facebook Google/BING yourself
Business news sites
User-generated content (UGC) sites

3. What is LinkedIn?
LinkedIn is an interconnected network of experienced professionals from around the world, representing 433 million members in over 200 countries and territories.
You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
LinkedIn is free to join.
They also offer a premium version of your accounts that give you more tools for finding and reaching the right people, whether or not they are in your network.

4. The Many Ways to Use LinkedIn
Post a full profile — your online brand/resume
Networking - find people you know at companies of interest
Connections - expand your network
View and apply to job postings

5. Building your profile page
Your LinkedIn profile is your opportunity to showcase your skills and talents. You can help the “right” people and opportunities find their way to you and you to them. Users with completed profiles are 40 times more likely to receive opportunities through LinkedIn.
Upload a professional picture
The “meat” of your profile should be your Summary. Include keywords!
Professional Experience should be more concise than a resume—include accomplishments.
Include relevant certifications!
Ask for a few recommendations.
Join Groups to help you network.

6. Networking via LinkedIn
Identify people at your target companies that you know and don’t know
Reach out to schedule informational interviews
Connections - expand your network with the goal of reaching 500+

7. LinkedIn’s Job Board Widely used by companies nationwide
Robust search functionality
Search and apply for target jobs

8. Building your group membership
Reasons to join a group
Group members are an extension of your network and you may be able to contact them directly
Connect with individuals with similar skills and interests
Knowledge is power
Recruiters may source groups to find candidates
Job opportunities are often shared within groups
Types of groups you may want to join
Professional groups
Industry groups
Skill groups
Company groups
Deloitte US (for current employees and alumni)
Reminder: LinkedIn allows you to join up to 100 groups

9. Job boards and other places people post jobs
Company websites
Aggregators: Indeed.com and Simplyhired.com
Glassdoor
The Ladders
Careerbuilder
Contract sites: elance and sologig
Professional societies
Deloitte’s Marketplace jobs site:

10. Search agents
Saved searches that will send you an with new postings that meet your criteria.
Targeted companies
Job boards
Run a live search every few days —just in case

11. Why Google (or BING) yourself
See what’s out there
What will others find?
“Would you want your new boss to see THAT?!?”
Build eminence

12. Facebook Recruiting Statistics 1.5 Billion Facebook Users
Many recruiters have started actively fishing on Facebook, targeting social media savvy candidates, millennials
Company pages shared on Facebook
Protect your brand
Not primarily geared toward professional
Watch what you post
Stay away from “politics and religion”
Photos: keep them clean!
Limit your personal information
Check your wall frequently and delete inappropriate posts
Use a pseudonym for your profile

13. Business news sites Check the latest on your targets
Find possible leads based on business activity
Gather ideas about different industries
Find relevant articles to send to your network
Where to look:
WSJ
CNN Money
Bloomberg
Fox Business News
CBS Moneywatch

14. Other research
Company, industry and occupational information—Hoovers, OneSource, O*Net
Salary information—salary.com, payscale.com and glassdoor.com
Job Search Blogs, interview tips –jobscan.co, themuse.com, The Ladders
In-depth internet advice and search strategy—the Transition Assistance pages on

15. Transparency is the new normal
User generated content is being created and shared by employees, candidates and former employees across websites and apps everyday.
New apps continue to enter the market, allowing professionals to share comments and discussion topics across firms in their similar industry.
What’s top of mind across the industry
Review sites are being launched targeted to specific groups:
Women – Fairygodboss, InHerSight
Inclusion - Includeed
Tech – Comparably
Accounting - GoingConcern
Perspectives from specific demographics
General forum sites are where people go to ask questions of all kinds and get insight from people who do, or have, worked for specific organizations.
Any and all questions about the organization
While few sites are dedicated to just layoffs, many of the general forum sites also include threads on layoffs.
Sharing layoff stories
Culture, interview feedback, salary data and general reviews
Established sites and newcomers are providing robust forums for current and former employees, often linked to job opportunities. Job seekers are looking at these sites for a peek of what it’s like to work there.

16. A few reminders Set a limit on your job board time.
Check job postings early in the day and apply asap.
Don’t replace face-to-face networking opportunities with social media!
Remember to reach out to people you do know and don’t know for informational interviews/networking discussions.

17. Thank you for viewing this webinar!
We wish you all the best in your job search!

18. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see for a detailed description of DTTL and its member firms. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
This presentation contains general information only, being provided solely for informational purposes, and should not be relied upon for any other purposes.  This presentation does not constitute accounting, business, financial, investment, legal, tax or other professional advice or services and is not a substitute for such advice or services. Deloitte shall not be responsible for any loss sustained by any person who relies on this presentation.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 36 USC