1. Seizing SEO Opportunity WTJX Channel 12 Virgin Islands Public Television System Trevor Clendenin | Director of New Media

2. Background September 2009 - Director of New Media Social media mandate Web site contract in development Needed a quick re-education in accessibility & SEO

3. SEO Goals Increased traffic - collaboration & revenue Relevancy - no tricks Biggest bang for the buck (time & money) ROI was an afterthought - not anymore!

4. Keywords & Key- Phrases Welcome to Google Analytics! (http://www.google.com/analytics/)http://www.google.com/analytics/ Google Keyword Tool Box (http://googlekeywordtool.com/)http://googlekeywordtool.com LOCAL Keywords - (i.e. “hurricane” search results led to emergency management page)

5. What Matters Most? Page Title - “The Star” the first impression that search engines get Page Description - “The Trailer” What people read in the search results Page Content - “Supporting Cast” What makes your site valuable Inbound links - symptom of success

6. SEO & Social Media YouTube (Google) Blog Posts & Comments - Engage! (Disqus: http://www.disqus.com | Add to Any: http://www.addtoany.com/)http://www.disqus.com http://www.addtoany.com Bookmarking Sites - Share! (Digg: http://www.digg.com)http://www.digg.com Social Networking Search - LIVE!

7. CMS Tools WordPress - All in One SEO Pack (http://wordpress.org/extend/plugins/all-in-one-seo-pack/)http://wordpress.org/extend/plugins/all-in-one-seo-pack/ WordPress - Google XML Sitemaps (http://wordpress.org/extend/plugins/google-sitemap-generator/) Drupal - SEO Checklist (http://drupal.org/project/seo_checklist)http://drupal.org/project/seo_checklist

8. Facebook & Twitter FB Fan Pages, Likes, Favorites, @tags RSS Graffiti (Blog -> Facebook) (http://apps.facebook.com/rssgraffiti/)http://apps.facebook.com/rssgraffiti/ Facebook -> Twitter (hashtags = keywords) (http://www.facebook.com/twitter/)http://www.facebook.com/twitter/ TweetDeck - Manage accounts and buzz (http://www.tweetdeck.com)http://www.tweetdeck.com

9. Station Resources Just me Mashable - the social media blog (http://www.mashable.com)http://www.mashable.com Lynda - online education videos (http://www.lynda.com)http://www.lynda.com

10. Workflow Keyword Analysis - drives development Composing descriptions and page content using key phrases. Fresh content: blog, Facebook posts, events, video clips Monthly Google Analytics review

11. Wins & Losses WIN: TV Schedule views - finding focus WIN: Prepared for analytics push LOSE: Setting up the SEO modules & permalinks incorrectly

12. Going Forward The Analysis Exchange - FREE (http://www.webanalyticsdemystified.co m/)http://www.webanalyticsdemystified.co m SEO Analysis and optimization plan for primary site and social networking sites with ongoing analytics reporting scheduled for fiscal year end.

13. Contact Info Trevor Clendenin Director of New Media WTJX Channel 12 Virgin Islands Public Television System tclendenin@wtjx.org tclendenin@wtjx.org