1. Simplest and most cost effective for SMBs Optimized & supported for specific hardware One-stop shop for hardware, OS, and CALs Lets partner focus on higher-margin opportunities Same downgrade and portability rights as VL Some license types allow reassignment Business strategy dictates the decision Regulatory or compliance requirements for on-premises data security Bandwidth- or latency-related performance issues Uncertainty about cloud service costs Preference for up-front vs recurring payments Legacy on-premises apps cannot be migrated to cloud Customer wants control over all systems & data Share files & resources Protect data Run applications Ensure consistently high performance Provide secure access from anywhere Simplify management Provide consistent experience Leverage server virtualization Server Virtualization StorageNetworking Server management & automation Web & application platform Access & information protection Virtual desktop infrastructure New levels of efficiency, flexibility and agility High performance & resiliency at a fraction of the cost Breakthrough levels of flexibility and performance Increased management efficiency Modern apps built & deployed to scale Secure user access, consistent across devices Easy to deploy and cost effective First Server Simplify & stay organized Be prepared for the unexpected Provide secure and anywhere access for all users & devices Scale for Growth Consolidate your infrastructure to facilitate growth Achieve high availability for critical workloads Ensure business continuity in case of disaster Virtualization Lower costs by improving server utilization Enhance security and data protection Simplify server and application management

2. Fact: OEM Server has ALL the features and capabilities of Windows Server including virtualization support. Fact: While OS licenses are generally tied to the hardware, VMs can be moved to other properly licensed servers. Fact: The new Windows Server 2012 R2 Standard Additional license can be reassigned to another server with a Standard base license. Windows Server 2012 R2 Datacenter with reassignment also includes reassignment rights. Fact: An end-user can downgrade an OEM license to n-2 versions. Fact: A reseller or customer can attach SA to an OEM license within 90 days of purchase. Single device with unlimited users Ideal for companies with multiple users for one device, such as shift workers Required for remote desktop access Ideal for companies with users who need to access programs or the desktop remotely Single user with unlimited devices Ideal for companies with employees who need roaming access to corporate network User CALsDevice CALsRDS CALs Windows Server 2012 R2 Foundation Windows Server 2012 R2 Essentials Windows Server 2012 R2 Standard Windows Server 2012 R2 Datacenter Target Audience Small companies with basic IT needs Small companies purchasing a first server SMBs that need advanced features and virtualization Companies with advanced needs and demanding IT workloads Good for… Basic workloads like file/print, basic storage Can support remote access from branch offices using RDS No virtualization or high availability Basic workloads like file/print, basic storage Simplified setup and management using dashboard Can set up domains with Active Directory No virtualization or high availability Full power of Windows Server 2012 R2 Virtualization for demanding workloads Can be used for a range of server roles Max utilization of Windows Server 2012 R2 with high- performance hardware Delivers high availability for mission- critical workloads Failover clustering and high resiliency storage Max Users/ Devices 15 / 5025 / 50CALs purchased separately Max CPUs/VMs1 / 02 / 0*2 / 22 / unlimited Reassignment Rights No Select SKUs Myth: You cannot do virtualization with OEM Server Myth: Because OEM licenses are tied to the hardware, VMs can’t be moved between servers either. Myth: OEM licenses never come with reassignment rights. Myth: OEM licenses don’t come with downgrade rights. Myth: Software Assurance (SA) is not available with OEM licenses. * Windows Server 2012 R2 Essentials doesn’t have Microsoft Hyper-V hypervisor and doesn’t have the ability to support other VMs. For more details about virtualizing with Essentials edition, see: http://www.microsoft.com/en-us/server-cloud/products/windows-server-2012-r2-essentials/http://www.microsoft.com/en-us/server-cloud/products/windows-server-2012-r2-essentials/