1. LinkedIn 101 – Developing Your Online Presence Presented by David J.P. Fisher (WCAS98) & Northwestern Alumni Association www.rockstar-consulting.com www.ajaxsocialmedia.com www.stepbystepnetworking.com

2. Your Questions… If you have a question, type it in the chat pod below the presentation slides and send it to “Sia at NAA.” Questions will be answered at the end of the presentation in the order in which they were received

3. About the Presenter David J.P. Fisher (WCAS98) President of RockStar Consulting Head of Training at Ajax Social Media Author of Step by Step Networking Currently has over 800 first level connections on LinkedIn, with a total network of over 8 million professionals

4. About the Presenter

5. Goals of this Webinar Create comfort and confidence in the LinkedIn platform Demonstrate how to tell your story with your profile on LinkedIn Develop confidence in using LinkedIn to share your message

6. I don’t have time! (and I don’t know where to start) LinkedIn isn’t just for finding a job: 120 Million+ Users 1.2 Million Posts in Groups/Week 37,500 Links Shared Every 90 Minutes

7. LinkedIn Develops: Relationships Business Careers

8. LinkedIn in 30 Seconds: Create Top of Mind Presence Answer “What Are You Doing?” Answer “What Are They Doing?”

9. Creating a Useful Profile This is 80% of the work The biggest differentiator Would you want to talk to you?

10. Creating a Useful Profile This is “you” online Use the same care as offline Control your brand Be Transparent Stay Safe!

11. Your Online Presence Headline Website connections Summary Specialties Positions Education

12. Your Online Presence Summary Who is your audience –Your customers! What story are you telling –Be coherent –Be cohesive Your profile needs to support

13. LinkedIn Applications Independent, mini-programs Show up on your: –Homepage – Getting Info –Profile – Giving Info Adding Applications

14. Types of Applications 1.File Sharing 1.Box.net, Google Presentation, Huddle 2.Blog/Twitter Sharing 1.Tweets, Company Buzz 2.BlogLink, Wordpress 3.Info Sharing 1.Events 2.Slideshare 3.Amazon 4.Industry Specific

15. Recommendations Create Credibility –Online, they can’t meet you in person It’s as Good to Give as to Receive –Builds the relationship –It shows up on their profile Expand Your Recommendation Circle –It’s not a letter of recommendation

16. How to Ask for Recommendations Sample text: “I’m looking to build my LinkedIn Profile and I was hoping that you would write a recommendation for my work on (project). Thanks in advance for helping me out, I really appreciate it.” Don’t be shy!

17. Status Updates Communicate with your 1 st level connections – at the click of a button. Keep it: –Business related –Relevant –On-brand

18. Status Updates Tell your network about a professional event you are going to or have just attended (networking event, trade conference, industry convention, Chamber of Commerce meeting). Announce a project that you are starting or have completed for your job. Plug the work of someone in your network. Share a business success you’ve recently had – a happy client or a rave review. Ask your network for a specific connection that you are looking for. Post a link that would be of interest to people in your network. Promote a new product or service that you are offering by telling your network how it can help them. Remind people about the characteristics of an ideal business referral for you, or just ask for referrals. Make a recommendation to your network about a service, product, website, software package, company, book, etc. that has been useful to your business.

19. Action Steps Profile 100% Add 2-3 Applications Give and Get 5 Recommendations Post 2-3 Status Updates/Week

20. Question & Answer

21. NAA Career Networking Website: www.alumni.northwestern.edu/careers University Career Services Website: www.northwestern.edu/careers/alumni Upcoming NAA career events: http://alumni.northwestern.edu/events/career_events Questions? Email careers@alumni.northwestern.edu Thank you for joining us today! Northwestern Resources

22. Next Steps Do you have additional questions? David’s email: dfish@rockstar- consulting.com – Or - careers@alumni.northwestern.edudfish@rockstar- consulting.com careers@alumni.northwestern.edu You will receive a link to the recording You will receive a survey about this session. Your feedback is important to us